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A SHERPA
Much like a Sherpa, a Service Designer guides design teams through the creative process. A Sherpa needs a combination of capabilities to navigate difficult terrain. As hybrid designers, Service Designers have 3 roles, 9 capabilities and one meta-skill.
A Service Designer is like
Like a Sherpa, Service Designers need to understand the terrain and the people and understand how they will act in different circumstances.
THE RESEARCHER
UNDERSTAND PEOPLE IN CONTEXT
UNDERSTAND & ENVISION THE FUTURE
UNDERSTAND COMPLEX SYSTEMS & PROBLEMS
Stor
ytel
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Like a Sherpa, Service Designers need to, considering the ever-changing conditions, create strategies and chart the way.
THE
STRATEGIST
IDENTIFY OPPORTUNITIES & REFRAME PROBLEMS
DEVELOP VIABLE STRATEGIES & PLANS
IDENTIFY & OVERCOME INNOVATION ROADBLOCKS Stor
ytel
ling
Like a Sherpa, Service Designers need to propose, explain and implement a solution for complex problems.
THE DESIGNER
GENERATE, SCREEN & VISUALIZE IDEAS
DEVELOP, PROTOTYPE & VALIDATE CONCEPTS
FACILITATE THE COLLABORATIVE PROCESS Stor
ytel
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