Embed Size (px)
Citation preview
• SEO(Search Engine Optimization) is a technique which helps to find the search engine and to know the ranks about our site better than the other. The first thing to know about SEO is that search engines are not humans they are text-driven. Although technology advances rapidly, search engines are far from intelligent creature.
• Now a days we can see that it has become critical for any business like a family run a small business or it may be multinational one. SEO services helps us that a site is accessible to any kind of search engines and found by the site and improves the ranks in search engine.
What search engines are looking for?
• Content It is defined by the theme , the text ,titles and
descriptions that are given.
• Authority Want to know whether our site have good content or
do other sites use our website as a reference.• Performance To know more about our sites and does it work
properly.
What search engines are not looking for?
• Key word stuffing Repetition of key words does not allow in our sites.• Purchased Links Usage of more purchased links give more warning
in our site• Poor user Experience Reduce the use of more ads in our sites , instead
use less ads. Too many ads will increase only our bounce rate.
Know Your Business Model
We should know or business model , it may contain,
1. What are our goals?2. What are assets and liabilities?3. What defines a conversion for you?
Don't Forget to Optimize for Multi-Channels
Optimize Multi-channels like• Facebook• Twitter• Email• Linkedin• Pinterest
Be Consistent With Domain Names
• Keywords in URL Having keywords, we are trying to rank in our
domain and also will help our overall efforts.• Keep it Old School Old domains are better than new domains and also
make sure that the previous owner did not do anything shady.
Optimizing for Different Types of Results
• Create rich media content like video, as it's easier to get a high rank on the first page .
• Optimize our content so that search engines can see it.
Focus on Your Meta Data Too
• Meta description should be unique and also speak to that specific page.
• Duplicate meta descriptions page will not get anywhere.
