RETURN TO

SERVICE &

SAAS

BASICS 101

30 Ideas For SaaS Founders or Service Startups, or Freelanceers

Not Kicking Ass, Yet.POWERED BY : MANNY

TWITTER: @THEBESTMANNYO

WEB: HTTP://MBLOG.BJMANNYST.COM

SPONSORED BY: BJ MANNYST TEAM +

FOUNDERS UNDER 40™ GROUP

WHY? RETURN TO

THE 101 BASISCS

OF SERVICE &

SAAS

Why not put in the extra effort to truly distinguish your SaaS and service business from the crowd? One way to start is to get back to service fundamentals.

This guide will help founders, saas providers, sme, smb, and freelancers.

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For further help with your service business, contact us via

www.bjmannyst.com or mblog.bjmannyst.com

CROWDED AS HELL

Why spend your time, personal funds,

angel funds, VC funds building the one

billionth SaaS, Restaurant, or Mobile

App or Service Business in the exact

same space as the the TOP 10 in your

market?

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THE WORLD OF

SERVICE & SAASSo if you did not know

The SaaS market landscape is divided into different sub-segments:

CRM Customer Relationship Management (CRM)

ERP Enterprise Resource Planning (ERP)

SCM Supply Chain Management (SCM)

CCC Content, Communication and Collaboration (CCC) markets

DCC Digital Content Creation (DCC)

InAAS Integration as a service (The market is composed of focused players in the areas of data storage, compute services, and private Cloud solutions.)

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THE BUDGET OF

SERVICE & SAASYour ability to priorities your budget for different channels, determine the most profitable and efficient ways to acquire-convert customers is very important. However don't be stingy where you need to be strong.

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THE CONTENT

OF SERVICE &

SAAS

The use of quality-relevant content to aid your inbound marketing is still very crucial to Saas companies of all size. Your companies content should be working to drive traffic and attention to you. Plus don't be afraid to spread some good entertainment. : }

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THE BUYER

PERSONA OF

SERVICE & SAAS

You need to understand the buyer personas and the stage in the decision journey they are in. The point of it is to help you fine-tune your messages and services.

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THE INFLUENCERS

OF SERVICE &

SAAS

People are responding less and less to traditional advertisement and responding more to influencers. So take the time to engage all the relevant influencers / partners of all shapes and sizes. Personalize your effort and show them the likely benefit of working together. Take a genuine interest in them and empathize with their responsibilities.

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THE REVENUE

OF SERVICE &

SAAS

Just simply getting prospects to try your service is great. However when they start to pay, you become responsible for their continuous satisfaction. And if the cost to switch is low, you might want to find ways not let them switch.

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THE GOALS OF

SERVICE & SAAS

In Saas and in any service business endeavor you are going to need to set and measure goals. A business without goals, purpose, and a sense of urgency is likely going to go existent.

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THE FREE TRIAL

OF SERVICE &

SAAS

Everyone loves free trials and most people do enjoy life-time freemiums. However as a service business you need to design your offer with some thoughts such as when trial starts and ends. What benefits are you willing to give? How will you promote it? Learn from others on executing a trial offer..

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THE UPSELL OF

SERVICE & SAAS

When customers convert to paying customers, you have a responsibility to understand what additional value they may seek. So present them services and products that compliment or exceed what they currently use. One day they may buy your other offers.

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THE

COMMUNICATION

OF SERVICE &

SAAS

We are bombarded by endless communication messages from everywhere. All the consumers senses are over stimulated so educating people of your solutions, benefits and features is important. And also keeping in touch definitely helps. I think we simpler communication.

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THE ONBOARDING

OF SERVICE &

SAASConsumers and your team needs to understand your services prospects and clients decision journey and how to help prospects transition into the right pipeline, out of your funnel, and back into it.

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THE CLEAR

VALUE OF

SERVICE & SAAS

A clear value proposition is essential for success. Also the faster prospects understand what you are selling and how what you sell will help them, the better it is for your bottom-line. So simplify your explanation.

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THE PRICING OF

SERVICE & SAAS

When it comes to buying SaaS or other services,not everyone is using just price to decide. There are always numerous factors that come into play. So think like a car manufacturer. Some people will buy on price or durability or fuel efficiency or for looks, etc.

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THE CHANNELS

OF SERVICE &

SAAS

No SaaS or service business can function without proper method for generating leads. There are numerous channels available to generate leads, experiment with as many as possible to learn which will get the best ROI. Don't be afraid to pay money to get more value instead of being cheap.

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THE PRO-ACTIVE

OF SERVICE &

SAAS

Customers would prefer if you can anticipate their needs and their challenges. It's a lot cheaper to do everything possible to reduce the probability of dissatisfaction.

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THE

ENGAGEMENT OF

SERVICE & SAAS

Everyday on social media, people will engage your brand if they've bought into your services and your purpose. One question to ask, do you have a good idea who really is genuinely liking you for the right reason? And which ones are just general audience?

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THE QUICK

RESPONSE OF

SERVICE & SAAS

With the relative reliability of many communication technology such as email, sms, chat tools, social media, etc. most consumers have grown to expect responses to be faster. Prospect will engage you from any medium at any time.And some prospects are not going to wait for you to attend to them.

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THE SALES OF

SERVICE & SAAS

Having an efficient and effective clear sales process becomes very important. And eliminating any friction from the process will make people very happy. And your customers will keep coming back. However there are some industries where friction and challenges makes it more rewarding.

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THE CUSTOMER

SUCCESS OF

SERVICE & SAAS

The adoptions of customer service, customer satisfaction has forced companies in SaaS and service business to really try to look out for their customers well being. This goes back to the idea of being proactive not reactive.

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THE CHUN OF

SERVICE & SAAS

You are going to lose some people however you likely want to try very hard to minimize as much as possible. A reminder that every organization will evaluate chun differently so be careful when comparing your organization.

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THE CUSTOMER

ADVOCACY OF

SERVICE & SAAS

I think it was Amazon that described the flywheel effect. Where one user could refer your service to two people, and those two tell ten more people. So the question is whether your services keep attracting raving fans willing to promote you?

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THE SUCCESS OF

SERVICE & SAAS

Your success will depend on your ability to acquire new customers faster and cheaply, retain them for a long time, and up-sell them. Plus other factors such as product, market, competition, traction, team, funding, business model, etc. are essential for success.

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THE

COMMUNITIES OF

SERVICE & SAAS

Every business with a customer or fan should be building a community around themselves so they can learn and grow and help their community members do the same.

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THE RELIABILITY

OF SERVICE &

SAAS

Customers expect products, saas providers, and service providers to be dependable and precise. Most business owners wouldn't find it funny to hear their data in the cloud has been lost. Or to hear you've messed up their order for the eleventh time.

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THE COURTESY

OF SERVICE &

SAAS

Any business in the service or people business that doesn't care of courtesy should learn or get out. Likability, kindness, and politeness can really help the bottom-line.

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THE CONSISTENCY

OF SERVICE &

SAAS

If customers can't depend on you to be consistent, then you can wish all customers goodbye. Consistency creates loyalty and encourages others to gravitate to you. It also means you know what you are doing.

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THE TEAM OF

SERVICE & SAAS

Greatness and great service doesn't just happen. Your wife's hotness doesn't just happen. So make sure you have great leaders, the best staff, the best partners, and best tools.

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THE

INNOVATION OF

SERVICE & SAAS

In a world of change and challenges to our physical and online security, it becomes crucial for SaaS and service providers to invest in the best defenses. Consumers social stability and the economy stability are always essential to any business survival.

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THE GROWTH

STAGES OF

SERVICE & SAASEvery SaaS or service provider needs to understand that for them to stay in business, they need to grow, be profitable, and be sustainable.

Plus keeping the following in mind: get in front of customers, monitor what customers do, show your humanity, build a platform, host training webinars, offer a video library, provide free guides, offer a great on-boarding experience, provide great customer support with random acts of surprises, integrate with other services, . . .

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HOPE YOU

ENJOYED THE

BASICS 101 OF

SERVICE & SAAS!!

Copyright © 2017 Emmanuel “Manny” Omikunle & BJ Mannyst. All rights reserved.. BJ Mannyst™, its logo, and “Serve, Engage, Undo-Ordinary™” & Founders Under 40™ Group are trademarks of BJ Mannyst.

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***This material has been

prepared for general

informational only and is not

intended to be relied upon as

specific professional advice.

Please refer to your

advisers.The views of third

parties set out in this

publication are not necessarily

the views of BJ Mannyst

For further help with your service business, contact Manny

via www.bjmannyst.com or mblog.bjmannyst.com