Macromill brochure for global

CHAIRMAN AND PRESIDENT,CEO

Tetsuya SUGIMOTO

Waseda University graduate. After working for Recruit Co., Ltd., he started MACROMILL, INC. in 2000 and assumed the position

of President and CEO.

After just 4 years since its inception, MACROMILL was listed on the Tokyo Stock Exchange Mothers.

A year later, the company was listed on the Tokyo Stock Exchange 1st section market, and he took the position of Chairman and CEO.

In 2006, he took the role of Director/Founder. In 2009, he became Chairman & President/CEO, which he continues to hold to this day.

2005 Appointed as a member of the board of directors for the Japan Marketing Research Association (JMRA)Won the internationally recognized "Entrepreneur of the Year (EOY) Japan awards"

2007 Became a guest instructor at Waseda University's Business School (graduate school) (incumbent)

Appointed as Vice-Chairman of Committee of Consumption Revitalization of Japan Association of Corporate Executives

2008 Appointed as Manager of Japan Association of Corporate Executives (incumbent)

THE NO.1 MARKETING PIONEER IN JAPAN

MACROMILL was ranked 16th in the American Market ing A ssoc ia t ion ' s "The 2013 Honomichl Global Top 25"

We are currently expanding into global markets, setting up branches in China and South Korea. We are also able to conduct studies in over 90 countries around the world.

FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013

17,120Million Yen

3,951Million Yen

MACROMILL WAS BORN IN 2000 TO BECOME A PIONEER IN ONLINE RESEARCH IN JAPAN.

ProfitsSales

RESE ARCH

PROMOTION MEDIA

OUR BUSINESS DOMAINADVANCING

"DOWNSIZING AND THE LONG TAIL ON SMART DEVICES"

IN MARKETING BUSINESS.

Our services at MACROMILL are not limited to online research.

We are current ly expanding into of f l ine research ser v ices (group inter v iews, central

l o c a t i o n t e s t s , e t c . ) d a t a b a s e s e r v i c e s , a n d D I Y q u e s t i o n n a i r e A S P s e r v i c e s .

We have a l so e x p an de d in recent year s in to " p romo t ion " an d " me d ia " p l a t f o r ms .

M ACROMILL seeks to innovate and expand the b u s i n e s s o f m a r k e t i n g r e s e a r c h ,

ul t imately he lp ing to create a soc iet y where anyone can u t i l i ze marke t ing ser v ices.P

RESE ARCH

ABOUT US

P I O N E E R I N G M A R K E T I N GP L A T F O R M S

V A R I O U S S E R V I C E S A N DA N A L Y S I S P O R T F O L I O

As Japan’s leading* research company, our knowledge and exper t i se prov ide the bes t market ing research solutions for your business.

*In annual number of clients and projects

Our vast array of research methods and analysis tools can be tailored to f it any research needs.

We shape Japan’s marketing research with our cutting edge research technologies.

J A P A N ' S L E A D I N GR E S E A R C H C O M P A N Y

- CLIENT COMPANIES: 2,000+ / YEAR

- CLIENT USERS: 6,800+ / YEAR

- NUMBER OF PROJECTS: 17,000+ / YEAR

*WE PROVIDE FULLY COLLABORATIVE INDUSTRY-SPECIFIC TEAMS

- RESEARCHERS : 70+

- PROJECT MANAGERS : 110+

- SALES : 160+

- MODERATORS NETWORK : 50+

(UNIT : PERSONS / AS OF JULY 1, 2013)

12.9% 13.7%

3.7% 3.7%2.7% 2.5%2.2% 1.9%

13.7% 13.1%0.3% 0.3%

0.8% 0.8%

11.1% 11.7%

16.5% 16.8%

16.9% 17.3%

4.5% 3.6%

11.8% 12.1%

2.9% 2.7%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

2012 2013

Distribution

Daily products/medicine

Electrical equipment

Market research/consulting

Food products

Information/communications

Housing, etc.

Automobiles

Advertising agencies

Finance

Public office/organization/school/individual, etc.

Other products

Services

2012/2013 SALES COMPOSITION RATIO BY INDUSTRY

R E S E A R C H P O R T F O L I O A N A LY S I S P O R T F O L I O

QUANTITATIVE

QUALITATIVE

QUALITATIVE

VARIOUS SERVICES ANDANALYSIS LINE-UPS

- Online Research（PC/Smartphone）- Online Research with Customer List

- DIY Research

- Home Use Test (HUT)

- Central Location Test (CLT)

- MaxDif f

- TURF (Total Unduplicated Reach and Frequency)

- Conjoint (ACBC, CBC, ACA)

- Multivariate Analysis(correspondence analysis, factor analysis, cluster analysis,

principal component analysis, etc)

PSM (Price Sensitivity Measurement)

SEM (Structural Equation Modeling )

AHP（Analytic Hierarchy Process）

- Focus Group Discussion (FGD)

- Depth Interview (DI)

- Online Home Visit

- Home Visit, etc.

- Diaries, Photos

- Market Research Online Communities (MROC)

- Desk Research

VIEW YOUR RESULTS IN REAL-TIME WITH LIVE STATISTICS OUR FREE SOFTWARE GENERATES CROSS TABULATIONS AND REPORTSAT YOUR CONVENIENCE.

Main Functions

- Cross Tabulations

- Grand Total (GT) table

- New variable settings

- Graphs

- Simplified reports

- Multivariate analysis (5 analyses)

- List of open-ended questions (FA)

- After coding

- Weighted Sampling

- Data processing

The “Automatic Internet Research System” is MACROMILL’s independently developed Internet research system.

Once a study has started, our system tabulates results in real-time under the "My Research Page."

*Multilingual support allows for seamless conversion between English and Japanese

*Intuitive interface and user-friendly outputs

*Studies can be conducted (excluding screening) in as short as 3 days (*from programming to data collection and delivery)

*Extract your data to QuickCross, Excel, PSS, ASCII, etc. according to your needs

- We have two 100m2 CLT facilities at our headquarters in Shinagawa.

- Bright lighting, shelves, and other equipment simulate a real shopping experience.

QUANTITATIVE STUDIES

O U R C LT V E N U E

We Conduct More Than 600 Offline Quantitative Studies A Year

VENUE ACCESS

- Shinagawa Station 5 minutes walk from Konan Exit

*Our building is directly connected to the station, allowing easy access even under bad weather.

S H I N A G A WA O F F I C E

ShinagawaSta.

Shinagawa East One Tower 11F2-16-1 Konan, Minato-ku, Tokyo

Keio Line

Odakyu Line

Tokyo Metropolitan

Goverment Bldg.

Tochomae Sta.Tochomae Sta.

QUALITATIVE STUDIES

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ShinjukuSumitomo

Bldg.Toei Oedo Line

Keio Line

Keio Line

Keio Line

Odakyu LineOdakyu LineOdakyu Line

ShinjukuSta.Tokyo Metropolitan

Goverment Bldg.

Tokyo Metropolitan

Goverment Bldg.

Tokyo Metropolitan

Goverment Bldg.

Tochomae Sta.Tochomae Sta.Tochomae Sta.Tochomae Sta.

VENUE ACCESS

- Tokyo Oedo Line, Tochomae Station 2 minute walk from exit A1

- Tokyo Metro Marunouchi Line, Nishi-Shinjuku Station 4 minute walk from exit 2

- JR Line/Odakyu Line/Keio Line, Shinjuku Station 8 minute walk from station

- Keio New Line/Toei Shinjuku Line, Shinjuku Station 11 minute walk from Keio New Line exit

O U R I N T E R V I E W R O O M S

WE CONDUCT MORE THAN 800 OFFLINE QUALITATIVE STUDIES A YEAR

- Our two spacious interview rooms have state-of-the-art equipment including 4 cameras and a large one-way mirror.

- Includes a large monitoring room which seats more than 20 and is equipped with a 60-inch high definition display.

Shinjuku Mitsui Building 39F2-1-1 Nishishinjuku, Shinjuku-ku, Tokyo

S H I N J U K U O F F I C E

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ShinjukuSumitomo

Bldg.

ShinjukuSumitomo

Bldg.

ShinjukuSumitomo

Bldg.Toei Oedo LineToei Oedo LineToei Oedo Line

OUR EFFECTIVE ONLINE RECRUITING FOR CLT AND OFFLINE INTERVIEWS

RECRUITMENT METHODS

CHARACTERISTICS OF ONLINE RECRUITING

OUR RECRUITING PROCESS

An Effective Recruiting Process Without Bias

Online preliminary survey rapidly recruits respondents without selection bias.* Target criteria are confirmed via telephone.

Exclusion Of Inappropriate Respondents

Past survey participation and survey attitude records are kept to exclude any repetitive or inappropriate respondents.

Recruitment is conducted from our panel of 1,750,000+ individuals.

Targets Are Selected From A Large NumberOf Candidates

Online Screening Telephone Confirmation Target Recruitment

Recruiting is based on specific

attributes

Showing product images avoids

misunderstanding

Targets are narrowed down with

single, multiple, and open ended

questions

Repe t i t i ve o r inappropr ia te

re sponden t s a re exc luded

Respondent Database

Target cr i teria are conf irmed

via telephone

Ta r ge t s a r e r e c r u i t e d up on

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LARGEST RESEARCH PANEL IN JAPAN

B A S I C P A N E L A T T R I B U T E S Male

Female

38.8%

61.2%

45.3%

54.7%

Gender

*Sample size =1,750,000+

Single (including divorced and widowed)

Married

Marital Status

0.0%

5.0%

12.0%

13.8%

15.5%

16.1%

22.7%

10.0%

4.9%

Under 12 years

12-19 years

20-24 years

25-29 years

30-34 years

35-39 years

40-49 years

50-59 years

60 years and above

Age

Region

5.0%

5.1%

42.8%

14.6%

17.7%

4.4%

2.1%

8.3%

Hokkaido

Tohoku

Kanto

Chubu

Kinki

Chugoku

Shikoku

Kyushu

9.7%

26.8%

28.4%

16.9%

9.3%

4.5%

2.4%

1.2%

0.7%

Less than 2 million

Less than 2-4 million







20 million or more

Annual Household Income

3.0%

1.5%

37.0%

4.5%

1.6%

20.1%

15.2%

12.9%

4.3%

Public Servant

Business executive/manager

Company employee (*breakdown)

Self-employed

Freelance

Homemaker

Part-time

Student

Other

Occupation

T A R G E T P A N E L S

Manufacturer, engine displacement, body type of motorcycles

Panel on MotorcyclesOwnership of financial assets/real estate, brokerages

Panel on FinanceNumber of private automobiles owned, manufacturer of automobile, time of intended purchase

Panel on Automobiles

Purchased home electronics, digital electronics, automobiles, etc.

Panel on Home ElectronicsFrequency of use, type of lenses used

Panel on Contact LensesEmployed panelists. Size of company, type of work, title, etc.

Panel on Business

Type of pet, type of food given to pets

Panel on PetsMedia used, newspapers read, SNSs used

Panel on Mass-CommunicationPanelists who smoke. Tar value of cigarettes, menthol, brand, etc.

Panel on Smoking

Type of housing, purchase intent, rebuild/reform intent, etc.

Panel on HousingType of alcohol regularly consumed and frequency

Panel on AlcoholType of gifts, gift giving situation, etc.

Panel on Gifts

Number of vacations in the past (domestic/overseas), class of used airline, etc.

Panel on TravelPurchased cosmetics, magazines read

Panel on LifestyleMember of cable TV subscription or not at home, ubscription length, etc.

Panel on Cable TV Membership

Awareness of disorders, self-health, health of family, etc.

Panel on DisordersStation closest to home (Kanto, Kansai), Lines frequently used outside from home

Panel on RailroadsRelationship with those who require nursing, level of nursing, etc.

Panel on Nursing

Model of own phone, purchase of phones, etc.

Panel on Mobile PhonesPanelists who have children aged 0-20

Panel on Children

THE BEST QUALITY PANEL IN JAPAN

P A N E L Q U A L I T Y M A N A G E M E N T

RECRUITING METHOD

PREVENTING AND CLEANING INVALID REGISTRANTS

Automatic Checking During Registration

Automatic system check for multiple accounts

Check for impersonator accounts (once a month)

Check for panelists who have been inactive for an extended period (once a month)

Cleaning After Registration

MACROMILL's panelists are recruited via Internet af filiate programs. Our recruitment process is carefully managed to achieve balance among our panelists, who represent all Internet users across Japan.

The ICC/ESOMAR International Code and the Japanese Marketing Research Association protects our panelists’ personal information. MACROMILL has also received the "Privacy Mark," a certification awarded to corporations that meet industry standards in protecting personal information.

Our s y s tem automat i ca l l y conduc t s da ta check ing an d c l e an in g p re an d p os t reg i s t ra t ion.

To prevent multiple accounts, our system looks for accounts with the same e-mail address and duplicate registration information.

IDENTIFYING AND DEALING WITH INVALID RESPONDENTS

PROTECTING PRIVACY

Identify Invalid Respondents Via Trap Questionnaires (Twice A Year)

" Trap questionnaires" are sent out regularly in order to identify invalid respondents and all identif ied invalid accounts are terminated.

Regular Checking For Invalid Responses Via Regular Questionnaires

Contradicting responses between the screening section and main section of a questionnaire are filtered in order to identify invalid respondents.Accounts with inappropriate responses are then terminated.

A panel administrator checks all panelist information once a month. If a panelist is identified as an impersonator, we will terminate the account.

If a panelist has not responded to a questionnaire for more than a specific duration of time, their account is terminated.

TOKYO

AICHI

OSAKA

SEOUL

SHANGHAI

COMPANY NAMEMACROMILL, INC.

OFFICES IN JAPANHeadquarters [Tokyo]

Shinjuku Office [Tokyo]

Kansai Branch [Osaka]

Nagoya Branch [Aichi]

MEMBERSHIP IN PROFESSIONAL INSTITUTIONSJapan Business Federation [Nippon Keidanren]

Japan Association of Corporate Executives [KEIZAI DOYUKAI]

Japan Marketing Research Association [JMRA]

Japan Marketing Association [JMA]

European Society for Opinion and Marketing Research [ESOMAR]

OVERSEASMACROMILL CHINA, INC.

http://cn.macromill.com

MACROMILL EMBRAIN CO., LTD.

http://www.embrain.com

COMPANY OVERVIEW

We decided on a new slogan, "innovation or nothing", as a symbol or our determination

to work together as a company to promote further innovation over the long-term.

"Arrows" are the design motif for our new CI logo. Extending outward from the center in all four directions, the arrows form an "M" shape, the first letter in MACROMILL. They also symbolize MACROMILL's openness to constantly evolving and expanding into new fields. The logo continues to use our original corporate color, MACROMILL Blue.

This new logo represents two fundamental commitments of our corporation mission.

"Client Arrows"These arrows symbolize our key commitment to: Guide our clients in the right direction, capitalize on our latest innovations and meet their marketing needs.

"MACROMILL Arrows"The arrows symbolize our commitment to globalize and expand our business beyond marketing research centered in Japan.

For more information, please contact :

Global Research Division, MACROMILL, INC.

TEL : +81-3-6716-0740

FAX : +81-3-6716-0721

E-mail : [email protected]

[Japanese] http://www.macromill.com/

[English] http://www.macromill.com/global/