Jebsen Industrial is a market leader and pioneer in their industry. A major player in the Chinese market since 1895, today Jebsen Industrial is renowned as a globally-active marketing, sales and production corporation.

The Challenge In addition to its own products for the automobile and chemical industries, Jebsen produces more than 1000 different products for more than 100 global brands. The very broad range of services and products supplied by Jebsen needed to be presented in a comprehensive and user-friendly manner on their website. At the same time our task was to continue to expand the online presence of Jebsen in the Chinese market.

Our Solution Our content management system was used to build the site. effective.cms provides many complex and high-performance features that are very easy to operate. Direct editorial supervision of the site‘s content by Jebsen staff is therefore simple and quick. On the basis of our long-term experience in industrial marketing, we chose a multi-channel marketing strategy to further improve Jebsen‘s standing in the Chinese market.

Benefits

Once the site had been restructured and launched, the management of content was very simple using effective.cms.

The website was designed so that visitors will intuitively find the Jebsen products and information they are looking for.

Advertising in various online channels enabled us to improve market awareness of the Jebsen brand and at the same time increase the number of quality leads.

In addition to the problem-free maintenance of content, it is very easy for Jebsen Industrial to regularly update and to continually develop and enhance the website.

“The online marketing agency, effective world, has always provided us with competent support and advice. We have been impressed by their thorough knowledge of our wide range of products. effective world has enormously improved and boosted our online marketing management.“ Rita NG Manager-Marketing & Communications www.jebsenindustrial.com

Contact

effective GmbH

L 13, 3-4

68161 Mannheim

Germany

T: +49 621 17893 0

F: +49 621 17893 18

mannheim@effective-world.com

www.effective-world.com

Copyright

Foto: Ernst Fesseler, 2012

Tobias Schrenk, 2015

Design: Ziran Xie, 2014

Text: effective GmbH

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