THE BRIEF

DESIGN A PSS

FOR THE COMMUNITY GARDEN OF GIAMBELLINO

TO BE ECONOMICALLY SUSTAINABLE

TO ENHANCE SOCIAL COHESION AND INTERGENERATIONAL DIALOGUE

TANGO CONSORZIO SIS

Semi-structured interviews

Checklist MSDSProposer_Spazio Aperto Servizi/Comunità del Giambellino

Participants/local residence

STRATEGIC PARTICIPATORY ANALYSIS

THE ACTUAL SITUATION

THE PROPOSER_THE OFFER_THE CONTEXT

- lack of support for current neighbourhood activities (no trust in long term participation from organisations)- low valorisation of local resources- limited finances

cultivating in the heart of the district

learning while socialising

technical contribution from a professional gardener

collaborative planning

*SDO toolkit

Sustainabilityevaluation

STRATEGIC PARTICIPATORY ANALYSIS

THE ACTUAL SITUATION

SDS COURSE*

EXPLORATIVE CONCEPTS

*activation course - Tango Project

STRATEGIC ANALYSIS BRIEF

15 studentsfor Giambellino area - participation of the proposer in ideation phase

- tutoring students, providing information and being the contact point between proposers and students

SUSTAINABILITY EVALUATION

EXPLORATIVE CONCEPTS

PROMISING STRATEGIES

SALE OF FRUIT AND VEGETABLES

INCLUSION OF SCHOOL STUDENTS

EXCHANGE OF RESOURCES

DEVELOPMENT THROUGH PRODUCTION OF NICHE FRUIT AND VEGETABLES

PARTICIPATORY WORKSHOPCOLLECTIVE BRAINSTORMING

EXPLORATIVE CONCEPTS

PROCESSING

a distributed garden on your balcony.

EXPLORATIVE CONCEPTS

THE NEW SERVICE

A NETWORK OF EXPERT GROWERS

SKILLED THROUGH TRAINING ACTIVITIES

PRODUCE / EXCHANGE / SELL NICHE FRUITS AND VEGETABLES

GROWN ON THEIR OWN PRIVATE BALCONY

EXPLORATIVE CONCEPTS

PROMISING STRATEGIES

via Lorenteggio

via Giambellino via Giambellino

WHAT IS A DISTRIBUTED GARDEN?

THE NEW SERVICE

via Lorenteggio

via Giambellino via Giambellino

WHAT IS A DISTRIBUTED GARDEN?

THE NEW SERVICE

via Lorenteggio

via Giambellino via Giambellino

WHAT IS A DISTRIBUTED GARDEN?

THE NEW SERVICE

via Lorenteggio

via Giambellino via Giambellino

WHAT IS A DISTRIBUTED GARDEN?

THE NEW SERVICE

WHAT IS A DISTRIBUTED GARDEN?

THE NEW SERVICE

WHAT IS A DISTRIBUTED GARDEN?

THE NEW SERVICE

SCARCE QUANTITY

SCARCE VARIETY

WHAT IS A DISTRIBUTED GARDEN?

THE NEW SERVICE

WHAT IS A DISTRIBUTED GARDEN?

THE NEW SERVICE

WHAT IS A DISTRIBUTED GARDEN?

THE NEW SERVICE

HIGH QUANTITY

HIGH VARIETY

WHAT IS A DISTRIBUTED GARDEN?

THE NEW SERVICE

I

WHITE EGGPLANT

ICE CANDEL RADISH

RED ITALIAN CHICORY

RAMATA DI MILANO ONION

FACOLTÀ DI SCIENZE AGRARIE E ALIMENTAR

UNIVERSITÀ DEGLI STUDI DI MILANO

HIGH QUANTITY

HIGH VARIETY

WHAT IS A DISTRIBUTED GARDEN?

THE NEW SERVICE

HIGH QUANTITY

HIGH VARIETY

WHAT IS A DISTRIBUTED GARDEN?

THE NEW SERVICE

GROW YOUR TASTE AND HEALTH WITH THE GARDEN PRODUCTS OF THE DISTRIBUTED GARDENS OF GIAMBELLINO

THROUGH THE PRODUCTS OF THE GARDEN DISTRIBUTED IN THE LOCAL BALCONIES

OFFERING NICHE AND BIOLOGICAL PRODUCTS,

TO MEMBERS, RESTAURANTS AND HERBALIST SHOPS

THE DELIVERED SERVICE

THE OFFER

LEARN TO CULTIVATE

EVERY SATURDAY MORNING

5 TRAINED SPECIALISTS (IN 5 DIFFERENT VARIETIES) WORK THE LAND TOGETHER WITH THE COMMUNITY

PRACTICAL CLASSES WILL BE HELD AT THE LODGE, THEORETICAL CLASSES AT THE LOCAL LIBRARY

GROW YOUR TASTE AND HEALTH WITH THE GARDENS PRODUCTS OF THE DISTRIBUTED GARDENS OF GIAMBELLINO

THE DELIVERED SERVICE

THE OFFER

LEARN TO CULTIVATE

KNOWYOUR PLANTS

TECHNICAL INFORMATION IS AVAILABLE AT THE LOCAL LIBRARY

A SPECIFIC SECTION OF THE LIBRARY WILL COLLECT BOOKS AND PAMPHLETS. ONLINE TUTORIALS WILL BE AVAILABLE ON LIBRARY COMPUTERS

GROW YOUR TASTE AND HEALTH WITH THE GARDENS PRODUCTS OF THE DISTRIBUTED GARDENS OF GIAMBELLINO

THE DELIVERED SERVICE

THE OFFER

LEARN TO CULTIVATE

CULTIVATE ONYOUR BALCONY

KNOWYOUR PLANTS

PARTICIPATION ON PRIVATE BALCONIES OR CONDOMINIUM GARDENS

MATERIALS (POTS, SOIL, SEEDS AND TOOLS) FREE OF CHARGE FROM THE LODGE

EACH BALCONY IS FOCUSED ON A SPECIFIC VARIETY

ACTIVE SUPPORT OF THE 5 TRAINERS/EXPERTS

THE DELIVERED SERVICE

THE OFFERGROW YOUR TASTE AND HEALTH WITH THE GARDENS PRODUCTS OF THE DISTRIBUTED GARDENS OF GIAMBELLINO

CULTIVATE ONYOUR BALCONY

SHARE/EXCHANGE YOUR HARVESTS

ASK THE COMMUNITY FOR THE PRODUCTS THAT YOU NEED WHEN YOU WANT

EVERY SATURDAY MORNING AN EQUIPPED STAND IS MANAGED BY TWO PARTICIPANTS

IMMEDIATE EXCHANGE OR CREDIT GUARANTEED

LEARN TO CULTIVATE

KNOWYOUR PLANTS

GROW YOUR TASTE AND HEALTH WITH THE GARDENS PRODUCTS OF THE DISTRIBUTED GARDENS OF GIAMBELLINO

THE DELIVERED SERVICE

THE OFFER

SHARE/EXCHANGE YOUR HARVESTS

ASK FOR PRODUCTS FROM THE COMMUNITY

A PLATFORM FOR THE EXCHANGE GUARANTEES PRODUCTS FROM BALCONIES

CULTIVATE ONYOUR BALCONY

LEARN TO CULTIVATE

KNOWYOUR PLANTS

THE DELIVERED SERVICE

THE OFFERGROW YOUR TASTE AND HEALTH WITH THE GARDENS PRODUCTS OF THE DISTRIBUTED GARDENS OF GIAMBELLINO

SHARE/EXCHANGE YOUR HARVESTS

CULTIVATE ONYOUR BALCONY

ASK FOR PRODUCTS FROM THE COMMUNITY

LEARN TO CULTIVATE

KNOWYOUR PLANTS

THE DELIVERED SERVICE

THE OFFERGROW YOUR TASTE AND HEALTH WITH THE GARDENS PRODUCTS OF THE DISTRIBUTED GARDENS OF GIAMBELLINO

BUY LOCAL PRODUCTS

ACTIVE STAND EVERY SATURDAY MORNING HELD BY TWO PARTICIPANTS

PRODUCTS ARE SOLD TO LOCAL INHABITANTS

SHARE/EXCHANGE YOUR HARVESTS

CULTIVATE ONYOUR BALCONY

ASK FOR PRODUCTS FROM THE COMMUNITY

LEARN TO CULTIVATE

KNOWYOUR PLANTS

THE DELIVERED SERVICE

THE OFFERGROW YOUR TASTE AND HEALTH WITH THE GARDENS PRODUCTS OF THE DISTRIBUTED GARDENS OF GIAMBELLINO

ENJOY SPECIAL MEALS COOKED BY CHEFS

SLOWFOOD RESTAURANTS PREPARE DISHES WITH THE PRODUCTS PURCHASED FROM THE COMMUNITY

BUY LOCAL PRODUCTS

SHARE/EXCHANGE YOUR HARVESTS

CULTIVATE ONYOUR BALCONY

ASK FOR PRODUCTS FROM THE COMMUNITY

LEARN TO CULTIVATE

KNOWYOUR PLANTS

THE DELIVERED SERVICE

THE OFFERGROW YOUR TASTE AND HEALTH WITH THE GARDENS PRODUCTS OF THE DISTRIBUTED GARDENS OF GIAMBELLINO

LEARN IN THE NATURE

PARTICIPANTS PRESENT SPECIAL PLANTS TO LOCAL SCHOOL CHILDREN

CHILDREN VISIT THE VARIOUS BALCONIES WHERE THEY DISCOVER THE NEW VARIETIES. LESSONS WILL BE HELD ON THE SPOT

ENJOY SPECIAL MEALS COOKED BY CHEF

SHARE/EXCHANGE YOUR HARVESTS

CULTIVATE ONYOUR BALCONY

BUY LOCAL PRODUCTS

ASK FOR PRODUCTS FROM THE COMMUNITY

LEARN TO CULTIVATE

KNOWYOUR PLANTS

THE DELIVERED SERVICE

THE OFFERGROW YOUR TASTE AND HEALTH WITH THE GARDENS PRODUCTS OF THE DISTRIBUTED GARDENS OF GIAMBELLINO

registration

THE PLATFORM

THE OFFER

specialisation

THE PLATFORM

THE OFFER

balcony upgrade

THE PLATFORM

THE OFFER

request

THE PLATFORM

THE OFFER

request

THE PLATFORM

THE OFFER

request

support

THE PLATFORM

THE OFFER

request

support

feedback exchange

THE PLATFORM

THE OFFER

THE WEBSITE

THE OFFER

THE WEBSITE

THE OFFER

THE BRAND

THE OFFER

ENGINEERING MANAGEMENT

THE ORGANISATION

SCHOOL

LIBRARY

SEEDS SUPPLIERDIY SHOPS

LESSONS

SLOWFOOD

ASSOCIAZIONI

RESTAURANTS

HABITANTSwith school activities it will contribute to the garden, and support for participants.

provide materials for cultivation in private and collective pots, soil, tools and other accessories.

provides seed of the selected varietiese

make links between restaurants and the Casetta Verde prepare dishes with the

products purchased at the community

can join the community or purchase products at the stand

CASEVERDI.NET

REVENUES RELATED TO THE FIRST 2 YEARS, THEY INCLUDE A YEARLY 10€ SUBSCRIPTION

EXCHANGE

ENGINEERING MANAGEMENT

THE BUSINESS MODEL

YEAR 1°= 25YEAR 2°= 45YEAR 3°= 65 YEAR 4°= 80YEAR 5°= 90

SALES

PARTICIPANTS*

* estimated participants in the neighbourhood: 411

ENGINEERING MANAGEMENT

THE BUSINESS MODEL

MAIN COSTS RELATED TO THE PRIVATE MANAGEMENT, THROUGH COMMUNITY PURCHASES

ENGINEERING MANAGEMENT

THE BUSINESS MODEL

+ EXPERIENCE

- RISK

THE COST OF FRUIT AND VEGETABLES RELATED TO THE ACTUAL MARKET DEMAND

ENGINEERING MANAGEMENT / HEALTH AND NUTRITION

THE BUSINESS MODEL

ENGINEERING MANAGEMENT

THE BUSINESS MODEL

EURO

4000

3000

2000

1000

-1000

-2000

-3000

-4000

YEARSANNUAL REVENUE

ANNUAL COSTS

ENGINEERING MANAGEMENT

THE BUSINESS MODEL

EURO

4000

3000

2000

1000

-1000

-2000

-3000

-4000

YEARSANNUAL REVENUE

ANNUAL COSTS

ENGINEERING MANAGEMENT

THE BUSINESS MODEL

EURO

4000

3000

2000

1000

-1000

-2000

-3000

-4000

BREAK EVEN 5.1 YEARS

YEARSANNUAL REVENUE

ANNUAL COSTS

ENGINEERING MANAGEMENT

THE BUSINESS MODEL

PATHWAY OF IMPLEMENTATION

1 ADVERTISING CAMPAIGN to attract PARTICIPANTS

2 find A LOCAL SITE WITH GREEN AREA for gardening activities

3 trade agreement with LOCAL DISTRICT COUNCILS to sell products

4 distribution of SURVEYS/QUESTIONERS to inform and get feedback

5 INVOLVING SCHOOLS AND LOCAL ASSOCIATIONS for garden maintenance

6 EVALUATE AVAILABLE TOOLS AND VARIETIES relating to the local environment 7 organising FORMATIVE ACTIVITIES to improve knowledge and quality of the service

SUSTAINABILITY EVALUATION

- Recovery of materials and energy savings- Enhancement of Biodiversity- Creating responsible and sustainable consumption- Always using local resources

- Due to the sale of fruit and vegetables,it ensures continuity of service

SOCIALLY SUSTAIN-

ENVIRONMENTALLY SUSTAINABLE

ECONOMICALLY SUSTAINABLE

- Increase social cohesion and intergenerational dialogue through

educational and aggregative activities

THANK YOU

ALBERTO FOSSATI