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DSICOVER DEFINE DEVELOP DELIVER
,
Gui
Mock-up
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( : )
2007 2008 2009 2010 2011 ( : )
7 19056 7890
6 2634
5 8984
4 5807
1 9000
1 2000
8000
5000
3000
2007 2008 2009 2010 2011 ( : )
, .
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Process
Process
, ! ! !
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Basic Process
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1.
90
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/
1 1~2
1, 2 / 120
*
1.
?
, ,
,
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2.
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,
, , , , ,
kg . (1kg 300~400)
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,
* / ,
2.
/
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3.
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, 3 .
3 3
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/
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3.
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3.
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/
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3
3
3 ,
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3
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RECIEVER
Core
3
3
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GOOGLE DRIVE
10/28 ~ 11/1
/
27
12
10/28 ~ 11/1
/
16
11
SNS
.
43
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-
1.
2.
3.
: . . , , . .
1. ?
2. ?
3. ?
7. ?
6. ?
7-1. .
4. ?
5. ?
8. ?
9. , .
10. ?
11. ?
11-1. , ?
1. 10 2. 20 3. 30 4. 40 5. 50
1. 2. 1 3. 2~5 4. 6~9 5. 10
1. 1 2. 3 3. 6 4. 1 5. 2
1. . 2. .
1. . 2. .
1. . 2. .
3. .4. .5. .
1. 1 2. 1 - 2 3. 2 - 3 4. 3 - 4 5. 4
.
.
.
.
.
:
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-
-
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-
1. ?
8 29.6% 19 70.4%
2. ?
10 0 0%
20 20 74.1%
30 1 3.7%
40 2 7.4%
50 4 14.8%
3. ?
1
1-2
2-3
3-4
4
8
4
6
3
5
30.8%
15.4%
23.1%
11.5%
19.2%
4. ?
5. ?
1
2-5
6-9
10
1
12
14
0
0
3.7%
44.4%
51.9%
0%
0%
6. ?
1
3
6
1
2
0
0
2
7
18
0%
0%
7.4%
25.9%
66.7%
- -.- - -----
----- - - ----
GOOGLE DRIVE
10/28 ~ 11/1
/
27
12
2-5
.
-
-
-
-
-
-
7. ?
1
9
12
5
0
3.7%
33.3%
44.4%
18.5%
0%
9. ?
.
.
.
.
11
2
14
0
40.7%
7.4%
51.9%
0%
8. 7 ?
,,
10. , .
.
.
.
.
.
18
2
0
1
1
72%
8%
0%
4%
4%
3 12%
11. ?
.
.
24
3
88.9%
11.1%
12. , ?
.
.
0
27
0%
100%
9 12 ,
.
.
10/28 ~ 11/1
/
16
11
2. ?
1. ?
6 10
40 120 3 30 7 50 5
3. ?
1
1-2
2-3
3-4
4
0
6
1
1
8
4. ?
1
2-5
6-9
10
2
9
3
2
0
5. ?
8. 7 ?
6. , ?
1
3
6
1
2
0
2
0
6
8
7. ?
3 1 8 1 1
. (4) .. (4) . . . . , , () .
. . . . . (2) .()
. . .
9. ?
1
2
13
0
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.
10. , .
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.
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16
0
0
0
0
0
11. , ?
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.
1
15
1.
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2.
3.
,
.
/ .
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23
6
22
6
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Q. .A. .
Q. ?A. , .
Q. ?A. .. ..? . .
Q. ?A. . . . ? ?
Q. ?A. . .
Q. ?A. , . , .
-
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-
>
Q. .A. , . .
Q. ?A. , .
Q. ?A. . .
Q. ?A. .
Q. ?A. . .
Q. ?A. .
Q. ?A. , .
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- /
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,
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/ !
, ?
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- BEFORE
- AFTER1
- AFTER2
- AFTER3
,
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/
campagin
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/
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/ .
-
,
.
PROCESS
TOUCH POINT
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-
- BEFORE
- AFTER1
- AFTER2
- AFTER3
.
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.
- BEFORE
-
-
- BEFORE
- AFTER1
- AFTER2
- AFTER3
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- AFTER - 1.
.
4 5
7
6
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-
- BEFORE
- AFTER1
- AFTER2
- AFTER3
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-
- BEFORE
- AFTER1
- AFTER2
- AFTER3
- AFTER - 2.
. .
, .
.
1 2 3 4
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- BEFORE
- AFTER1
- AFTER2
- AFTER3
- AFTER- 3.
.
.
() .
.
1 2 3 4
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-
, !
PERSONA. 1
PERSONA. 2
2 ,
.
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PERSONA. 1 - . .
JOURNEY MAP. 1- Before
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-
PERSONA. 1 - . .
JOURNEY MAP. 1- Before
.
!! .. !
.... !
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.
1. 2. 3. 4.
. . . . .
(34, )- .
STORY . 2. , . . .
NEEDS . .
-
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PERSONA. 1 - . .
JOURNEY MAP. 1- Before
.
!! .. !
.... !
.
.
.
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.
1. 2. 3. 4.
. . . . .
Pain point
.
(34, )- .
STORY . 2. , . . .
NEEDS . .
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PERSONA. 2 - . .
JOURNEY MAP. 1- Before
, !
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.
.
PERSONA. 2 - . .
(51, )-
.
NEEDS , .
STORY 4 . . . .
JOURNEY MAP. 1- Before
.
!! .. !
!
.
.
.
.- .
1. 2. 3. 4.
. . . . .
, ..
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PERSONA. 2 - . .
JOURNEY MAP. 1- Before
.
!! .. !
!
.
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.- .
1. 2. 3. 4.
. . . . .
, ..
(51, )-
.
NEEDS , .
STORY 4 . . . .
Touch point
/
.
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PERSONA. 2 - . .
JOURNEY MAP. 2- Before
.
!! .. !
!
.
.
.
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.
.- .
1. 2. 3. 4.
. . . . .
, ..
(51, )-
.
NEEDS , .
STORY 4 . . . .
Pain point
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PERSONA. 1 - . .
.
Touch point
PERSONA. 2 - . .
PERSONA. 2 - . .
3. 4. 5.
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3 , .
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.
.- .
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.
~
!
?
?
!!
!
JOURNEY MAP. 2- After
3. 4. 5.
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3 , .
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.
.- .
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~
!
?
?
!!
!
JOURNEY MAP. 2- After
Touch point1. ,
.
2.
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3.
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3. 4. 5.
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3 , .
.
.
.- .
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~
!
?
?
!!
!
JOURNEY MAP. 2- After
Touch point1.
.
2. ,
.
3. ,
,
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-
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IDEA
, ,
1:1
''
,
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, ,
1:1
''
,
, .
1 .
- BEFORE
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
2 .
- BEFORE
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
.3
- BEFORE
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
. .4
- BEFORE
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
, .5
- BEFORE
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
1 .
- AFTER1.
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
- AFTER1.
2 . .
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
- AFTER1.
.3
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
- AFTER1.
4
9:13 AM 98%
.
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
- AFTER1.
-
-
5 .
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
- AFTER1.
_
6 () , .
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
- AFTER1.
[ ]
7
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
- AFTER1.
8
$ .
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
- AFTER1.
9 .
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
- AFTER1.
4
9:13 AM 98%
.
- AFTER2.
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
-
-
5 .5 .
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
- AFTER2.
6 .
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
- AFTER2.
x
7 , 3(72) .
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
3
- AFTER2.
!
[congraturation]
98%
8
, .
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
9:13 AM
- AFTER2.
9 , .
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
- AFTER2.
Process
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
&
1. APP
2. DP Truck
,
(, 2 )
1. &- ,
2. &- ,
-
+
Naming
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
! ,
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
Menu tree
ID/PW
()
Q&A//
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
1. /
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
2.
-
-
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
3.
-
-
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
4.
(/ )
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
5. 6.
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
7. /
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
Letter x Cloth = One Sharing Box .
,
-BEFORE
-AFTER
GUI
-MENU TREE
-WIRE FRAME
Letter x Cloth = One Sharing Box .
1.
2. DP
3. . . .
4.
5.
,
.
Gui
Mock-up
Gui
Mock-up
Gui
Mock-up
Gui
Mock-up
()
Gui
Mock-up
Gui
Mock-up
(+)
Gui
Mock-up
Gui
Mock-up
(+)
Gui
Mock-up
, [ - ]
2007 2008 2009 2010 2011 ( : )
7 19056 7890
6 2634
5 8984
4 5807
( : )
2011 ( : )
2
Gui
Mock-up
Gui
Mock-up
?
4 3 1
Gui
Mock-up
s
Letter x Cloth =
Gui
Mock-up
s
Letter x Cloth =
1. .
2. DP .
3. . . .
4. .
5. .
Cloth x truck = luck
Gui
Mock-up
Navigator
application
Brochure
package
Navigator
application
Brochure
package
Navigator
application
Brochure
package
Navigator
application
Brochure
package
.
DP .
Cloth x truck = luck
Gui
Mock-up
s
.
.
Navigator
application
Brochure
package