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Gave this keynote talk at the Web & Social Media Marketing Congress (http://webmarketing.johncalubtraining.com/) organized by John Calub last July 21 at SMX Convention Center. Also used this keynote talk as an opportunity to give a tribute to my change master, Stephen Covey, by sharing 7 Habits of Highly Effective People and 8th Habit principles applied throughout the deck.
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You, Your Wealth, and the World Wide Web
Jane2e Toral h2p://www.digitalfilipinoclub.com
A Tribute to my change master: Stephen Covey
The importance of having a presence on WWW
Be proacAve
Book reference: Brains on Fire # Build communiAes
Social Media = Interac=on
Status of Internet in the Philippines
PenetraAon, trends, and where do you fit in
Select Monthly Online Ac=vi=es (%) 2009 2010 2011
VisiAng Social Networking sites 51* 53 82
Search 58 76 80
Instant messaging 63 68 69
Internet Portal 54 73 67
VisiAng public chat rooms 54 67 65
Email 63 65 64
Played games online 53 45 54
Listen to songs in music websites -‐ -‐ 45
Downloaded or uploaded music files online 25 37 37
Shared/posted something online that you created 15 24 36
* Note. The 2009 figure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across NaAonal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011
AcAviAes showing significant increase at 95% confidence levels between 2009 and 2011
Despite this stability, overall engagement is on the rise. Social networking now dominates…
Total Age Gender SEC
Past Month Reach (%)
Internet usage highest amongst upscale under 30s…
Base: Past Month Internet Users aged 10+ across all socio-‐economic classes in NaAonal Urban Philippines Source: Nielsen media Index 2009 Q1, 2010 Q1, 2011 Q1
…fuelled by their appe=te for entertainment content Content Preferences on Internet Portals (%)
Base: Past Month Internet Users aged 10+ across all socio-‐economic classes in NaAonal Urban Philippines who Have visited Internet Portals Source: Yahoo!-‐Nielsen net Index 2009, 2010 and 2011
Total (T3B %) 10-‐19 (Index) 20-‐29 (Index) InternaAonal music 68 114 91
Local music 65 104 94
InteresAng videos or photos 59 118 101
Games 56 108 94
Technology and gadgets 55 102 103
World news 49 99 103
NaAonal/ Local news 48 104 99
Entertainment news 45 116 99
Lifestyle 45 95 118
Sports 45 104 93
Movies, TV or Drama reviews/guides 42 106 97
Business news 38 90 84
City guides 35 100 101
Travel 33 95 103
Finance 30 89 76
Traffic updates 29 104 99
The importance of having a good domain name
…and the importance of security your domain name
Begin with the end in mind
Put first things first
h2p://www.digitalfilipino.com
Influen=alblogger.net
Bloggingfromhome.com
JaneTech.com
SearchInfluencer.com
SearchProfileIndex.com HomeBasedElite.com
Domain names
• Pick a name that aptly represents your product or service.
• Be wary of enAAes who give away or bundle domain names. – Make sure you have full control of your domain name.
– Make sure that you remain to be its owner even if you decide to cancel the web hosAng subscripAon.
• Go for a longer term domain name payment.
Updates on status of e-‐commerce in the Philippines
…..and how you can profit from them
The backdrop to e-‐commerce in Philippines
There is an inherent reluctance to “trade” through the Internet
Lack of ‘accreditaAon
and guarantees'…by default
modern trade actually
encourages desAnaAon shopping
Presence of counterfeits and
knock-‐offs
High reliance on inter-‐personal rela=onships
IT and Banking infrastructure “evolving”
Tradi=onal trade legacy
Buyers need to ensure quality by physical inspecAon
Buyers feel the comfort, dealing with
known vendors
Low levels of confidence/trust in
transacAng online
3 1
2010 2011
Online Transac=ons (%)
QuesAon: Have you purchased products online in the past 12 months… payment could be online or offline?
Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2011
Online transac=ng remains in it’s infancy
53
36
10
9
4
1
1
1
Cash (face to face)
Credit card
Transfer via ATM/Bank
Internet Banking
Deposited cash at bank branch
Online accounts such as Paypal
Cheque
Debit card
Payment methods (%)
Payments largely made offline, given current trust and comfort levels with e-‐payment
Projected e-‐commerce revenue in the Philippines is at P5 billion pesos excluding airline bookings.
If online booking included, that will be an addiAon of esAmated P17 billion. (factoring 50% of Cebu Pacific sales which is online)
h2p:/mulAply.com/marketplace
h2p://www.buyanihan.com
h2p://www.okayokay.com
h2p://www.reebonz.com
h2p://www.cashsense.com
h2p://www.shopinas.com
Lenddo.com
Credit score based on quality of social network connecAons.
h2p://www.xend.com.ph
# Prepare for the sweet spot
# Home, hangout, hideout
h2p://business.manilastandardtoday.com/2012/03/28/tetangco-‐says-‐populaAon-‐will-‐bolster-‐growth/
Think win-‐win
Howtofascinate.com
Seek first to understand, then to be understood
Help me belong…
Help me be significant…
Source: h2p://mobileyouth.org
Home, Hangout, Hideout
Study the market where they are. Monitor our audience.
Source: h2p://mobileyouth.org
We buy with emoAon and jusAfy with
logic
Source: h2p://mobileyouth.org
DisrupAve Diva
• Social tools (product, story, usage behaviors) to reclaim: – Social space – Social arrival
Source: h2p://mobileyouth.org
Synergize
Be Useful
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
Changes the rules of engagement.
Sharpen the saw
• Physical • Mental
• Spiritual
h2p://www.coachjimsaret.ph
Change Masters
• Form your own – Person-‐to-‐person – Authors – People you want to learn from
Find your voice
Inspire others to find their voices
h2p://www.digitalfilipinoclub.com
Are you ready to embrace the WWW?
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
For the growth of e-‐commerce in the Philippines!
h2p://slideshare.net/jane2etoral h2p://twi2er.com/digitalfilipino
