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Amani Channel shares this Feb 18, 2010 presentation for #Winatl about Web video production.
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WIN With Web Video
Amani Channelwww.visualeyemedia.com
@visualeyemedia@urbanreporter
A Little About Me
• Broadcast Journalist• Award Winning Producer• Vlogger• Speaker/Teacher
What is Your Story?(how to share it)
Why Video?
• Show and Tell• Entertain• Persuade• Educate• Inform• Build a Brand• Advertise• Build Credibility
BECAUSE YOU CAN
The blending of music, graphics, and a compelling story are key
Basics of Video Production
• Visual Storytelling• Beginning/Middle/End• Talent• Compelling Pictures/Sound• Music• Graphics
Professional Services(You Get What You Pay For)
• Pre-Production (Planning) – Project development, identify audience, message and resources• Production (Lights – Camera – Action)• Post-Production (Editing – Music – Narration Graphics – Color Correction - Audio Mix)
Do It Yourself Video
• Webcam • Pocketcam: Kodak Zi8/FlipCam• Camcorder: Canon Vixia• Prosumer: Panasonic - Canon
Web Video ProductionBasic Equipment
• Camera• Mic• Tripod• Tapes/Recordable Media• Cables• External Hard Drive• PC/Mac – Editing Software• Compression Software• Hosting
Before You Shoot(What’s Your Niche?)
• Plan/Purpose• Audience?• Message?• Production Needs?• Expertise?• Distribution?• Any help?
Getting Started (Keep It Simple)
• Goal is to provide credible, interesting content• Keep your messages short/focused• Interview other experts• Cover events related to your niche• Talk about newsworthy issues• Produce tutorials/how-to
Production Basics
• Tripod• Microphone• Use the rule of thirds/watch framing• Hold your shot still• Shoot wide, medium, tight shots• Practice your delivery• Develop interviewing skills
Production Basics
• Lighting is important!• Outdoors – Use sunlight• Indoors – Use a lamp or window if natural light doesn’t cause backlighting• Buy Home Depot Halogens• Avoid shooting at night
Editing Basics
• Let the sound guide your content • Learn how to edit in/out points• Keep shots 3-5 seconds• Keep videos 1-3 minutes
Editing Basics (software)
• Windows Movie Maker – iMovie• Pinnacle• Sony Vegas• Adobe Premier• Final Cut Express/Pro• Avid
You Have a Video – Now What?
• Compress it (www.squared5.com)• Share it (YouTube, Facebook, blip.tv, Vimeo, Viddler)• Vlog (use embed code to share from third party web community)
Using Video on the Web
• Website video • E-newsletter (video snack)• Twitter welcome message• Video blog (vlog)• Webmercial• Testimonial video
Building your Credibility
• Keep your videos short/concise• Focus on three key points• Speak from the heart, not memory• Maintain eye contact w. camera• Watch umms • Do it in one take
What to Watch
• Mobile Video (iPhone, Android, smartphones)• Video Applications (Qik.com, Kyte.tv)• Livestreaming (Ustream.tv, livestream.com)• Tapeless cameras
Questions?
Amani Channelwww.visualeyemedia.com
@visualeyemedia@urbanreporter