Driving sales at franchise locations using integrated mobile marketing tools in a down economy
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1. Drive customers back What is Mobile Marketing ? Driving
Sales To Your Locations Ola Ayeni,President Mobile Dialog
2. What is social media ? FB 250M,MM 263M
3. What is Mobile Marketing ?
4. Channels of Mobile
MMS
SMS
Wap
APP
5. How do you use new media tools to generate brand
awareness
6. What is Mobile Marketing ? A simple targeted and measurable
way to reach consumers directly to produce a one-on-one experience
Reach consumers anywhere and anytime Text Freefood to 67463 Most
cost effective direct marketing tool ever invented
7. (c) 2007 Text2store Mobile Source: CTIA Semi-Annual Wireless
Survey Text messaging is growing over 90% per year
UNIVERSAL: 97% of all active cellular telephones in the U.S.
and Canada have text-messaging capability
EFFECTIVE: SMS based interactive campaigns experience response
rates up to 70%
VIRAL: 23% of SMS campaign messages are forwarded.
MEASUREABLE: Messages are actionable and trackable through
specific consumer replies.
8. Reach Over 95% of Cell Phone Users Some Mobile Data Over 80%
of cell phone users respond to sms within an hour 89% of major
brands will market on mobile by 2008 75 billion text messages sent
in July 2008 Over 95% of mobile phone users can receive text
messages on their cell phones
9. Some Mobile Facts..
Reaches over 263 Million users
95% of all active cell phones in the USA can be reached using
text messaging
Experience response rate up to 70%
Over 80% of consumers respond sms within an hour
75 billion text messages sent in July 2008, 160 % annual
increase
Over 84% of consumers will not leave home without it.
10. Mobile Marketing Benefits Confidential Mobile-Dialog can
drive significant improvements in acquisition, awareness, spend,
retention and profitability Franchisors Challenges
Build awareness, education and confidence:
Brand Awareness
Increase Franchisees store sales, monitoring and tracking.
Corporate Messaging/Alerts
High cost of traditional advertising to build awareness
Keeping their customers engaged
Proven Mobile Benefits
C ost-effective, proven sales driver
Speed to market
Shifting to Mobile saves you 500% over simple direct mail (no
postage costs!)
Proven increased response, on average 22 26% compared to direct
mail
Increase acquisition by 5-15%
Knowledge, direct offer response
Increased transaction size, typically 5-10%
11. How to use it Grow your customer base 15% Off of Your First
Order with coupon code XCZXDED Drive repeat business Buy one and
get price on the other with this offer code Increase business
during slow times $3 Off Haircuts Weekdays 10AM 3PM Capitalize on
seasonal or special events Monday Night Football: $8 Large
Pizza
12. Text MDIALOG to 839863 Some Recommended Uses Of Mobile
Weekly local offers and hot product sales events at
participating merchants location
Introduce a new location, product or service to customers
Suggest more relevant products and offers customer
Viral Marketing:
13. Example: FANDANGO Confidential Client: Fandango Offer: Buy
One Movie Ticket Get One Free Movie Ticket for The BreakUp
Distribution: Nationwide sms & email delivery
14. Local offers at participating locations Dunkin Donuts
99 cents Lattes in Boston Dunkin Donut
20% increase in sales,
90% of respondents purchased other products
50% will buy Coffees and Lattes at Dunkin
15. Example: GAP Confidential Client: Gap Offer: $10 off
Purchase of $50 or more. Show at Counter. Exp: 08/25/07 Promo code:
588 Distribution: Midwest region sms & email delivery
