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Content is the lifeblood of a healthy blog or website. Content is what makes people come to your site, stay on your site and return to your site! If you are able to constantly create compelling content then you have a huge leg up on anyone who has a static website. If you can’t create content - then you can outsource it.
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Why is Content Important in Why is Content Important in
your Business?your Business?
What is Content?What is Content?
Web content is the textual, visual or
aural content that is encountered as part
of the user experience on websites
◦ Text
◦ Images
◦ Sounds
◦ Videos
◦ Animations
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WhatWhat is Content?is Content?
Content is the lifeblood of a healthy blog
or website
Content is what makes people come to
your site, stay on your site and return to
your site
If you are able to constantly create
compelling content then you have a huge
leg up on anyone who has a static
website.
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Why Is Why Is ContentContent Important? Important?
Makes a website
stand out
◦ Google loves it
◦ Backlinks
◦ Exposure aka Viral
Opportunity
◦ Your Readers
◦ Long Tail Keywords
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Google Loves It Google Loves It
Google loves fresh content and that is a
fact
No one outside of Google knows their
exact search engine ranking algorithm
but, we can put pieces together that we
learn from our own experiences.
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Google Loves It Google Loves It
Google’s main goal is to bring their users the most relevant information when they conduct a search
Google also loves big sites - it views them as more powerful
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BacklinkingBacklinking
The best ways to
increase your
Google rankings
(and traffic for that
matter) is to get
backlinks to your
website
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BacklinkingBacklinking
If you are constantly creating content,
then you will notice you start to get
natural backlinks
If people enjoy (or even hate) your
content they will link it to their friends,
mention it on their blog, send out emails,
social bookmark it, tweet it or Facebook
it
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Exposure aka Viral OpportunityExposure aka Viral Opportunity
The better your
content, the higher
the chance to go viral
The more often you
produce content, the
better your chance to
go viral
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Your ReadersYour Readers
Don’t have people
coming to your site
3 or 4 times without
seeing any new
content. You will
lose them.
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Your ReadersYour Readers
People who come to your site and enjoy
fresh content are more likely to return
and purchase something or at least read
your offer.
They are more likely to subscribe to your
RSS and email lists as well
The best way to warm up any potential
leads is to keep your readers coming
back and engaged
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Long Tail KeywordsLong Tail Keywords
These are the type
of terms you can’t
even find info on
Google AdWords
Tool because there
aren’t enough
searches
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Long Tail KeywordsLong Tail Keywords
Every piece of content you create is
potentially a new page with a unique
page title in which you'll have the chance
to rank in Google for a long tail search
term
The power lies in creating content
constantly - because then you might find
yourself ranking for hundreds of these
terms.
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Discover the essential building blogs
of online success at
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