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Mobile Applications“APPS”Product development
Andrés G. Monterowww.strategicminds.eu
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What is an APP?APP = ApplicationAn APP is a software that runs on mobile devices like iPhone and iPad, and can perform specific tasks
All of theseare APPS
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What can an APP do?Almost anything, each APP can be made for one of thousands of different uses, APPS can be calendars, games, task lists, magazines, books, image viewers, photo editors, calculators, social media, email, contact book, drawing, video playing, etc…..
Interesting Facts about the MOBILE Market
Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion times. But demand for download mobile apps is expected to peak in 2013.
1 billion people will access financial services by mobile by 2015.
Mobile-commerce is predicted to reach US$119 billion in 2015
On eBay alone consumers bought and sold over US$2 billion worth of merchandise on via mobile in 2010.
In the last twelve months, customers around the world have ordered more than US $1 billion of products from Amazon using a mobile device,” – Jeff Bezos, founder and CEO of Amazon.com (July 2010)
Google’s gross revenue from mobile advertising is over US$1 billion per year
Interesting Facts about the Apple APPS Market
Users are downloading 32.3 million APPS a day with an average selling price (ASP) of $1.44
On FREE APPS, developers made $87 million on advertising within the APP, by 2015 it is expected to be 10x that amount
84% of Tablet owners (iPad) play games at least 15 min a day
One of the most popular mobile games: Angry Birds, has been downloaded 140 million times and the FREE version generates about $1 million per month from advertising.
With less than 2 years from release, Apple has sold over 25 million iPads
APP sales are to double next year, reaching $40 billion by 2015
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Is there Opportunity in Developing Apps?
YES! The market keeps growing as fast as the Internet did during its early
years and the only limitation for today’s technology is imagination.
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Do every APP make Money?
NO! As in every market there are bad products. An APP can become very
successful and make $10.000 per day, some poor ones make less than $100
a month.
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What makes a winning APP?
Everything in it! Since the conception of the idea, what is it for and what
does it do, to the functionality, graphic design, speed, usability and
more. But the most important is to have a great idea.
How is money made with APPS?
50%
30%
20%
APP Sale
OwnerStoreMarketing Company
When the APP is submitted to the store, and generates sales the profits are divided like this:
An APP worth $1.99 is split
Owner: $0.995
Store Commission: $0.597
Marketing Partner: $0.398
How is it possible to make big money earning less
than $1 per Sale? Winning APPS generate BIG money based on massive
amounts of sales, an APP that becomes popular and turns into a viral product can have thousands of downloads per day, the low price makes the APP accessible for users.
A simple APP can generate up to 10.000 downloads in just a couple of months, winning APPS can generate that in a day.
1 APP x $0.995 x 10.000 downloads = $9,950
*In 2009 a graphic designer created an APP version of the book, “Alice in Wonderland”, became so popular that made $250.000 the first month.
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How to Make an APP
Brainstorming / Sketching /
Planning
Design / Graphics /
Logo / Interface design
Programing / Testing
Submitting to the APP Store
Marketing
The most important part, defining what the APP will beand how will it work
Graphic designer (s) create the interface, screens,characters, to show exactly how the APP will look like
Programmer (s) take the design and transforms it into afully functional APP and perform Quality check
Every APP must meet certain requirement from AppleAnd must be reviewed by them before being added to the APP Store.
A multi-channel strategy can be implemented to marketthe new APP, although there are specialized companiesthat work as affiliates and take full care of promotion,saving time, effort and money.
Example
A game like this….. ….Can become this
How much does it cost to make an APP?
Just like building anything else, the cost will change according to the product. Expending can come from very low prices for very simple APPS to several thousands to more complex ones.
For example, a simple APP to read emails will cost very differently than a fully animated 3D game.
If you put enough money on a great idea, then you have the recipe for a money making APP.
