How Pictures and Videos Can Boost Online Leads for

Local Businesses

Key to Leveraging Your Online Marketing Strategy Both On and Off

the Computer

5/12/2011

Benefits of using multimedia for online marketing

Incorporating pictures and videos into your everyday job

Learn the online hot spots for multimedia publishing

Strategies to optimizing multimedia for SEO and local search

Repurposing images and videos to share in other online networks…particularly in local directories…

The Agenda…

1. Helps grow strong relationships with customers and prospects

2. Boosts search engine ranking for popular, local search terms

3. Provides quick and easy content that can be repurposed for maximum visibility

4. Adds credibility and social proof to your business around the web

Utilizing Multimedia on the Internet Can Have a Huge Impact

• Before & after photos• “In Action” shots• Place of business• Events/Conferences• Staff photos (group &

individual)

Getting Creative with Images and Photos…

Here’s an Example…

You’re a roofing contractor who gets a call for a leaky roof…

• Customer Testimonials• “How To” Videos

• A.K.A. Tutorials

• Product Overviews• Service Demos• Special Events• Individual Staff Videos

Getting Creative with Video Footage…

Here’s an Example…

You’re a financial advisor who wants to provide DIY solutions to potential clients…

1. Provide portable, easy-to-use equipment

2. Supply staff with scripts and strategies to leverage pictures and video

3. Create process for aggregating multimedia to upload to the Internet

Working Video and Pictures into Your Everyday Job is Simple…

Panoramio for pictures ohttp://www.panoramio.com

Adding Location to Your Multimedia for a Boost of Local Visibility

YouTube for videos o http://www.youtube.com

Geo-Tags Link Your Business to Your Local Community

What is an embed code?

o Allows content to appear inside other webpages and blogs

o Allows you to provide content, already available online, to share with your followers

Recycle Pictures and Videos Using Embed Codes…

Embed CodeYouTube

Embed CodePanoramio

Your Website and Blog

Recycle Pictures and Videos to Leverage in Other Online Outlets…

Social Media Networks

Online Local Directories

What did we learn?Recap…

1. Incorporating multimedia into your online marketing strategy helps:o Boosts rankings in popular search engineso Provide you with content you can repurpose

2. Create valuable online content while on the job…o Images from each jobo Customer testimonials

3. For maximum visibility, post your multimedia in places like Panaramio and YouTube.

4. Optimizing multimedia for SEO and local search gives your business a boost around the web.

5. Repurposing your new content to share around the web…o Online Local Directories

Now, Let’s Recap…

Maintain Consistency and Accuracy All Around the Web…

www.surefiresocial.com/identity-audit

Visit the URL Above and Sign Up to Evaluate Your Businesses Current Online Marketing

Efforts.

888-634-7491info@surefiresocial.com