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This presentation was used for the OU Social Media Summit on Saturday, February 4. This presentation was created to teach students how to appropriately connect with professionals online.
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THE APPROPRIATE WAY TO CONNECT ONLINE
Truth or Dare? How to Connect with Pros
Erin Pope & Hanna Balla
truth
Hanna and Erin graduated within the last five years.
dare
What was the most effective means of communication when we were students?
When did social media take off?
Between 2004 to 2006 Social networking now
accounts for 22% of all time spent online in the US
Countless communication channels
Twitter, LinkedIn, Facebook, texting, email, blogs, Google+
truth
In August 2011, the Pew Internet Survey showed 65% of online adults use social networking sites.
Users like social media
Positive reinforcement!
dare
What is the most popular online activity among Internet users?
61% of survey respondents say they use email every day
Connecting via email
Before you send…- Introduce yourself- Ask yourself, what’s the
point of this email?- Keep it short- Grammar. Refrain from
txt abbreviations
truth
According to the Pew Research Center, 13% of online adults use Twitter, and half of Twitter users access the service on a cell phone
Number of tweets per second
Connecting on Twitter
- Appropriate Twitter handle- Utilize the profile- ‘New York Times’ rule- In the end, humans want to
interact with other humans
truth
Roughly 50% of the users on LinkedIn have titles such as managers, principals, owners, CEOs or vice presidents
Connecting on LinkedIn
- Utilize the Professional “Headline”
- Write your own introductory message
- How do I know you?- Don’t request a
recommendation if you haven’t worked directly with the contact
- Do not stretch the truth- Don’t beg for connections
truth
At the end of 2011, Facebook had 845 million monthly active users. 485 million are daily active users. This is a 39% and 48% increase respectively, from the end of 2010.
Connecting on Facebook
- Lines are blurring between personal and professional lives on social media
- Think about who you want to friend on Facebook
- Check your privacy settings
- Create different lists- Find groups/organizations
with your professional aspirations
truth
According to Reppler, 90% of recruiters and hiring managers view a candidate’s profile on a social network as part of their screening process.
Other communication channels
Blogs Have a voice –
comment!Google+
Form circles and stay connected
Similar to how to connect on Facebook
Helpful Tips
Don’t forget your manners – thank you!Hand-written notes are never looked down
uponProofread. More than once. Think before you blog, tweet, Facebook, etc.Do not use connections to get their contactsStay in touch
• BE YOURSELF• CONNECT WITH PROFESSIONALS
ONLINE• TAKE RISKS. DON’T BE AFRAID
TO GO OUT AND JOIN THE CONVERSATION
• LISTEN, ENGAGE AND LEARN
dare
Connect with us!
Erin PopeNationwide Children’s HospitalColumbus, [email protected]/in/[email protected]
Hanna BallaNationwide Children’s HospitalColumbus, [email protected]/in/[email protected]
