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What You’re Going To Learn The Difference Between Listening & Quantalyzing The Marketer's WorkBench - The Tools You Need & What They Do The SavvyMarketers ToolKit Give Away
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THE TRUTH ABOUT SOCIAL MEDIA TOOLS
SocialMatica’s Social Media Workshop Series
The Tools & The Breakdown
What You’re Going To Learn1. The Difference Between Listening &
Quantalyzing2. The Marketer's WorkBench - The Tools You
Need & What They Do3. The SavvyMarketers ToolKit Give Away
Introduction
• Who is SocialMatica– What We’re About– Why We’re Doing This– Free Software Tool
http://agencysnap.socialmatica.com• Hash Tag #smtca Questions– This week or future workshop content
A Couple Assumptions
• You interact with social media daily (or your supposed to be)
• You need to save time & be efficient• You need the knowledge that givesyou and advantage• You may need proof…
What’s The Problem?
• Providers with solutions in search of a problem (“me” centered)
• Results: “does social data matter if there's no activity”
• Social isn't strategic, it's a novelty• For those in the know, time, knowledge and
proof become scale issues• People are disenchanted with Klout and similar
tools
Listening V.S. Quantylizing
• It's not reacting to data, it's organizing data• It's not measuring you, it's measuring your
competitive social context• It's being sure and not assuming anything that
you don't have to• It's collecting all the data we need to measure
our activities and the reactions to them, but in context to our message and audience.
What Do We Need To Focus On
• Systematic Approach• Toolkits That Make Sense• Measurements That Make Sense
What Are The Layers Of A Good Marketing Program
• Strategic Planning & Design• Tactical Execution & Maintenance• Measurement• Lead Generation• Social CRM• Engagement• Cross-Media Integration• Offline• Media Buys• SEO• And on, and on, and on…
What Categories Are We Going To Focus On?
• Research• Monitoring• Measurement• Social CRM• Engagement• Campaign Tools• SEO
The 3 Dimensions We Have
• Influencers (Social Identities)• Keywords (Topics)• Brands (Topics Relative To Companies)
The Marketers ToolBag
• Let’s Talk About The Tools
Basic Keyword Research
• Facebook– fbsearch.us– Youropenbook.org
• Twitter– Monitter.com– www.icerocket.com/?tab=twitter
• Google, Bing
ResearchSocial Media
Marke
Monitoring Applications
• Radian6 (Me Focused)• Collective Intellect (txt analytics)• Sysomos (not too impressive)• Monitter.com Twitter• TweetDeck• NetVibes• Google Alerts
Measurement Tools
• Google InPage Analytics• AgencySnap• VerticalScape• Conversocial• Kred
What Is SCRM?
Social CRM
• ShortStack (FB)• WildFireApp• Engage Sciences (FB & Twit)• Conversocial
Engagement (can be part of SCRM)
• TweetDeck• Hootsuite• Netvibes• BufferApp.com – Awesome for scheduling content
Campaign Tools
• Strategic Research & Measurement– VerticalScape– VerticalPoint – InfluencerIdentification
• Activation– SurveyMonkey– Wufoo.com (free form builder)
Make Better Decisions Now
SEO
• Google Keyword Tool• SpyFu• SEOmoz• TubeFool• TubeTool Box SEO
A Process To Think About
• Think Strategy– Who Is Your Audience– Where Is Your Audience– How Will I Measure Progress
• Think Tactics– What Can I Do That Is Self-Validating As Effective– Why Would They Want What I’m Giving– How Will I Measure It?
Organize Your Work
• Organize Your Tools Into Each Category• Plan Out When You’ll Need To Be In Those
Tools• Try To Avoid Reactionary Tool Use• Get Off The Email Crack Pipe (unless I’m
emailing you)… : )
SavvyMarketing Tool Bag
• If You Comment On Our Facebook Page & Let Us Know How Much You Like Our Workshops We’ll Send You– Sample Content Calendar– Sample Strategic Social Media Execution Plan– Sample Campaign Performance Tracking
Document• http://www.facebook.com/SocialMatica
Questions?
If you’d like a free account to AgencySnap, just send us a note to the email above and we’ll reply with login details.
Link Index• spyfu.com• seomoz.com• verticalscape.socialmatica.com/
live• agencysnap.socialmatica.com/live• radian6.com• Linksalpha.com• Twitterfeed.com• Rss Graphitti (FB APP)• Bufferapp.com• Netvibes.com• Hootsuite.com
• Tweetdeck.com• EngageSciences.com• Shortstack.com• Wildfireapp.com• Conversocial.com• Monitter.com• http://fbsearch.us/• Contaxio.com (beta) Semantic Research
On Your Twitter and Facebook Interactions• http://www.sitetrail.com/ Competitive
Research• http://www.icerocket.com/?tab=twitter
Lets you reply directly to the Tweets and view the Tweets from the members’ profile pages.
• Kred.com
