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You’ve got Facebook, Twitter, LinkedIN, Google +, a blog and a website. But are they all speaking the same language? Are they all branded with the same look? Are they all working FOR you instead of against you? Learn why your website should be your “home base” where all of your digital marketing should lead – and how to grow your fans, your mailing list, and therefore, your bank account!
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Welcome to the Social Web
Creating An Interactive Digital Experience
Monday, October 3, 2011
Just starting out? For social websites, use WordPress
• Flexibility - look, functionality, and social add ons
• You have total control, can change on a whim
Monday, October 3, 2011
So many ingredients!
Monday, October 3, 2011
How to herd your monkeys - Send them to your site
• That’s where you can show your stuff!
• blogging
• services
• knowledge
• That’s where you can sell your products
• That’s where you can have ads for other stuff
Monday, October 3, 2011
Branding - Get the Look
• Facebook Banner/Photos
• Twitter Background
• Same Profile Photo
• Blog match site design
• Google+ - same photos as Facebook
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Branding - Facebook
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Branding - Twitter
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Branding - Google+
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Example of Consistency
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Example of Consistency
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Consistent Messaging • What’s your goal?
• More readers, more involvement, more sales
• Make all messages across the board go towards the goal (not all sales-y, but all relevant)
Monday, October 3, 2011
How to make the SITE work for you
• The offer
• The social aspects
• The traffic
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The Offer • A good offer establishes trust, goodwill,
reciprocity. It’s a no-risk trial offer.
• Build a customer list - they’re customers!
• Don’t leave that on the table (or take advantage of their willingness to listen)
• Big Banana - show ‘em where to go, and don’t distract from it.
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Good Offer Examples
Monday, October 3, 2011
Good Offer Examples
Monday, October 3, 2011
Good Offer Examples
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Good Offer Examples
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The Social Aspects• connect with us directory (staff info as
well)
• share buttons
• social streams
• allow social commenting
• site interaction
• give the reader social instructions
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The Social Aspects
Monday, October 3, 2011
The Social Aspects
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Traffic
• Get to know your audience
• Where are they coming from? (what site)
• What are your most popular pages?
• How long to they stay? (stickiness)
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Conclusion
• Branding - Design
• Branding - Messaging
• Site - build that list
• Site - interactivity
• Measure your results
Monday, October 3, 2011
Thank you!Jessica Kupferman
Digital Stewwww.yourdigitalstew.com
Monday, October 3, 2011
