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The Consumer Consulting
Board
This is the full slidedeck of our the
‘Consumer Consulting Board’ Smartees
Workshop (30 April, 2013). The main
focus is on how to give your
customers a seat on the board of
your company.
1. Welcome
2. Introduction
3. The Consumer Consulting Board
BREAK
4. Design your community
5. Leverage your community
6. Q&A
Queuing in front of the club is
always so boring! It should be
possible to already have a first
glimpse of the vibes, it will make it
worth waiting and build up my
excitement.
The origami element at the entrance links the outside to
the inside of the club and hints at the interior design.
It is so frustrating not to be
noticed by the bartender! I’m
clearly trying to get his attention,
however others are being served
before me.
I’m at the bar for different
reasons; sometimes just to quickly
get a drink, but I may also be
catching up with my friends or
having a chat with an interesting
stranger.
Design the community How will your community be setup?
1/ Who
3/ Questions &
tasks
2/ What
3/ What are your questions & tasks for the
consumers?
• ..
• ..
2/ What’s the main goal of your community?
• ..
• ..
1/ Who will you select (profile, number)?
• ..
• ..
Conversations from external stakeholders
Co
nve
rsa
tio
ns fro
m in
tern
al sta
ke
ho
lders
Proud
company
Conversation
company
Boring
company
Adored
company
Communication is key!
linkedin.com/in/tomderuyck @tomderuyck [email protected]
www.insites-consulting.com
New York – London – Ghent – Rotterdam – Timisoara