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Social media Twitter guide for Further Education (FE) Colleges & Training Providers in the UK. How to use twitter to reach new students & employers.
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Social media guide for higher education colleges & training providers on how to use twitter effectively.
What is Twitter?Twitter is a 'micro blogging' platform which allows users to post short text messages (up to 140 characters in length) a bit like a text message. Twitter is a useful communication tool that allows you to interact with people around the world. Sign up for an account at https://twitter.com/signupYou can…
Send a short message to a group of people publicly Send a short message to a specific person publicly Send a short message to a specific person privately
How can higher education colleges & training providers use twitter?Colleges can benefit greatly by using social media to market services, strengthenbrand awareness and attract new students and employers. Twitter is a relationship building tool. The obvious business use of Twitter is to meet potential customers and leads the same way you would at a networking event. Twitter is a platform where information sharing and conversations happen in real-time. You can use it to:
Promote your college, interact with your students, parents, employers Track what people are saying about your college through twitter search
http://search.twitter.com/ Create buzz around upcoming college events & open days Help employees and students act as ambassador’s to the public Promote other content you’ve created, including videos, blog posts or
podcasts Develop direct relationships with bloggers and journalists for public relations & link building
to your website
Benefits
Quick easy way to promote campaigns Builds traffic to your website Network with others Communicate easily with audiences
Things to consider
Risk of spamming May be re-tweeted by people
you don’t want to be linked to Need to respond quickly
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How are Colleges & Training Providers using twitter?
Twitter pioneers include Deeside College, Havering College, Regents College, Sunderland College and Cornwall College. Check out their profiles below….
http://twitter.com/CornwallCollege http://twitter.com/deesidecollege http://twitter.com/haveringcollege http://twitter.com/regentscollege
What are hash tags?Hash tags are a way for Twitter users to categorise tweets associated with a specific topic of interest. The hashtag allows users to sort topics into useful categories to visit later. They are a “#” symbol on tweets. Create a Hashtag by prefixing a word with a hash symbol: e.g. #hashtag. Popular education #hashtags include: #edapp, #colleges #edtech, #education, #elearning, #lrnchat, #mlearning, #teachers. Find more at http://hashtags.org/
What’s Follow Friday? #ff is short for #followfriday where twitter users recommend people to follow. Use http://tagdef.com/ to find more tag definitions.
What’s the best time to tweet? There are lots of tools to find out the best time to tweet and lots of conflicting advice! 4pm is generally considered a good time but it depends on time zones & followers. See expert advice on the topic at the social media guide and Hubspot - The science of timing or try http://www.tweriod.com/.
Twitter directories & listsAdd yourself to twitter directories and lists. Here’s a few to get you started…
We follow – Follow influential FE tweeters at http://wefollow.com/twitter/furthereducation
Twellow – twitter directory Listorious is a user-powered directory containing the best and most popular
Twitter lists. Twitter’s list feature allows anyone to create a list on a topic and put people
into that list.
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Monitoring & MeasurementEvaluate your twitter impact using twitter tools.
Use tools like hoot suite or tweet deck to manage, syndicate and track multiple Twitter, Facebook, LinkedIn or Ping.fm accounts in one interface
Track web analytics from URLs in our tweets (using a url shortener like bitly or http://ow.ly/url) – to track referrals from Twitter to web pages
Surveys – do regular ‘straw poll’ surveys on Twitter to ask for feedback Use Twitter data – the follower/following data presented in your Twitter
account. Use Third party tools – analytics tools including measures based on re-
tweeting Mention map - map of mentions, trend mapping Trendsmap, Retweet Radar, thearchivist, retweetist, Online reputation (Monitter, Twitter Grader); Unfollowers (Qwitter)
Alert services – tweetbeep.com and other methods for tracking mentions Real time observation – twitterfall and similar tools Analysis of followers using tweepler and similar tools Twitter Counter – twitter stats
FrequencyAim to tweet a minimum 2 and maximum 10 tweets per working day, with a minimum gap of 30 minutes between tweets to avoid flooding ‘followers’ Twitter streams. (Not counting @replies to other Twitter users, or live coverage of a crisis/event). Tweets should as much as possible be scheduled and spread out throughout the day, morning, midday and evening e.g.
Morning : Latest news tweet Afternoon : Topical post or interesting retweet from follower Evening: Question to elicit debate and feedback
Elements of a good Twitter marketing plan: Choose a username - be as accurate as possible so people can find you Focus on relevant content – what will your followers find interesting? Just like with any social network or blog, the more people who follow you, the
easier it is to grow your community. Retweets and following other people are two essential ways to get new
followers. Content is king on Twitter, so it is vital to make sure you produce quality
tweets. Share links to pics, video blog posts. Try twitpic people tend to click through
on pictures more
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Presentations: Include your Twitter account on the last slide of your presentation and tell people that they can follow you on Twitter.
Business Card: Include your Twitter handle on your business card. Email signature: add to your email signature, every email you send can turn
into a new follower. Website: Promote your Twitter address to people who will probably be
interested in following you. Blog homepage + posts: Put your Twitter address in one of your sidebars
and promote it discretely in posts every once in a while. Email newsletter: If you have an email newsletter, you can write about
Twitter and link to your profile or put it at the bottom of your template, so that each email has a link to your account.
Article writing / guest blog posting: Whenever you write an article for a magazine, website or guest post on a blog, include your Twitter handle in your byline.
Networking on Twitter: Use the “@” symbol and either retweeting or communicating with other people, you’ll have some of them responding to you, which promotes your account too many of their followers.
Promotional products: create twitter t-shirts & wear with pride at events
Twitter Glossary Twitter Handle: Also known as a username. This is the name you select to
represent yourself. To Follow: Click the “Follow” button on a person’s Twitter page, when you
follow someone, their updates will show on your Twitter page Follower: A person who has subscribed to receive your updates. You can see
your total number of followers on your Twitter profile page. To Follow Back: To subscribe to the updates of someone who has recently
started following you. When someone follows you, you receive an email alert from Twitter. In the email, there will be a link to that person’s profile. By clicking the link, you can check out who they are and decide to follow them back or not. You don’t have to follow everyone back.
Update: Also known as a tweet. They can be no longer than 140‐characters, 120 characters is better to allow space for retweets. You post your update in the white text box under “What are you doing?”
@Reply: A public message sent from one Twitter user to another by putting @username at the beginning of the tweet.
Direct Message (or DM): A private message sent from one Twitter user to another by either clicking the “message” link on their profile or typing D username.
Twitter Stream: A list of a person’s real‐time updates. Every time you post an update, it goes into your Twitter stream, which is found on your account page also at http://twitter.com/username.
Tweet‐up: An event specifically organized for Twitter‐users to meet up and network, usually informal
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Hashtag (#): A tool to aggregate the conversation surrounding an event or topic. Created by combining a # with a word, acronym or phrase (#word).
Retweet (or RT): To repeat what someone else has already tweeted. People do this if someone has said something especially valuable and they want their own network to see the information too. (Example: Retweet @username: Check this out).
ResourcesMashable Twitter guideTwitter in plain EnglishTwitter 101 for businessTwitter 102 for educatorsChris Brogan’s 50 Ideas on Using Twitter for BusinessReadwriteweb – 4 ways companies are using twitter for business Tweets that travel – How to write viral copyTop 25 social media sites - SEOmoz
Any Questions?Ready to improve your online marketing? Start now contact [email protected]. Feel free to get in touch! We offer in-house training & consultancy for social media projects.
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