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Social Media at NJPAC: Patron Relationships in a Changing Environment Josh Balber Senior Director of Public Affairs, NJPAC Michael Scasserra Creative Director, NJPAC

Social Media at NJPAC

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Presented by Josh Balber and Michael Scasserra 10/27 for Social Media Club North Jersey

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Page 1: Social Media at NJPAC

Social Media at NJPAC:Patron Relationships

in a Changing Environment

Josh BalberSenior Director of Public Affairs, NJPAC

Michael ScasserraCreative Director, NJPAC

Page 2: Social Media at NJPAC

Social Media GOALS for NJPAC:

•Awareness•Customer Service & Feedback•PR / Marketing•NJ’s Town Square•Target a Younger Demographic

Page 3: Social Media at NJPAC

4,754 “Likes”65% female33% male

Over 500 monthly active users

19 countries

Facebook ads

Facebook.com/NJPAC

Page 4: Social Media at NJPAC

92 Subscribers

10,430 channel views

Hundreds of uploads

Playlists

Nonprofit status

YouTube.com/NJPACtv

Page 5: Social Media at NJPAC

1,105 followers

86 lists

According to Klout, NPAC is a “curator’

@NJPAC

Page 6: Social Media at NJPAC

NJPAC Virtual Town Square

CommentsBlogSocial Media

links/feedSurvey

Page 7: Social Media at NJPAC

How else are we tooting our horn?

• E-newsletters• Flickr• Livestream• Bit.ly• Foursquare

Courtesy of Sonny Rollins


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