Should I Purely Rely on Social Media to Increase Exposure of My Internet

Business?

Nowadays, social media has been playing an important role

…in assisting the online business owners to increase exposure among the online users.Facebook has been ranked as the top website in the world with more than 800 million users worldwide. According to the research done recently, more than 51% of the online users are showing their great interest to buy from the business owners when they follow the business owners' Facebook.

What is the hidden message from this research?

Is social media so powerful? It seems like using it for online business is a must.In order to achieve marketing success, the business owners must make good use of the social network to close deals. It has become a true fact that social media has acted as a reference tool for the online users. The users love to access all sorts of information through social network.

Being a smart online business owner… …you are reminded to consider social media as a strong platform to reach a wider range of potential customers in the long run. By joining the social media, you will be able to promote your business page easily and integrate your online activities efficiently.Besides expanding your target market, you can also facilitate a more personal connection with your existing customers. Through social media, you have the chance to share your company insights, product updates, news, related photos and videos with your audience without face to face interaction. When you do so, in return, you will be able to get your audience's opinions via polls and comments. This will assist you to know the strengths and weaknesses of your business easier. At the same time, you will be able to increase your market share through word-of-word marketing. It is more cost effective if you compare with promoting through mass advertisements.

The market for online business is very competitive. No doubt the impact of social network is big but by just depending purely on the social media is not sufficient. You need additional tool to assist you. Please bear in mind that not 100% online users love social media.Some may not use social media at all. You should not let this group of potential customers to be left out.In order to increase the number of visitors of your website, you are suggested to write high quality articles and get them published online. When you produce articles, you are reminded to link the articles to your site. The content of the articles must be related to the products or services you are providing. They can be in the form of reviews or information sharing. Many online users prefer to search for related articles before they make their purchasing decision. Your articles help to ease the process and you stand higher chance to close deals.

In short, I would say that the application of social media

…is not the sole key determinant of the life and death for online companies. Online articles do contribute a lot too. In order to increase the exposure of your new internet business, you are required to put in extra effort in both areas

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