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Definitive Guide Equipping Your Website to Become a Powerful Marketing Platform www.secureranking.com Developing Your Online Profile through Quality Links How We Drive Rankings and Traffic With Content Content Marketing Link Building On-page Optimization

SecureRanking.com - The Definitive Guide to on-page optimization, of-page SEO link building and content marketing

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Secure Ranking's three guides in one is what you'd consider the icing on the cake, so to speak. If you're an expert and quite familiar to inbound marketing than perhaps you may want to glance over its contents while enjoying things from a different perspective. On the other hand, if you're new to the SEO world and don't know too much about online marketing but are keen to get started, then read this guide in order. It is the perfect start.

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Definitive Guide

Equipping Your Website to Become a Powerful Marketing Platform

www.secureranking.com

Developing Your Online Profile through Quality Links

How We Drive Rankings and Traffic With Content

Content Marketing

Link Building

On-page Optimization

I. Introduction - Page 2

II. Landing Pages and Buyer Psychology - Page 3

III. Choosing Your Site Structure- Page 4

IV. Codes, Tags, and Metadata - Page 5

V. Backlink Profile - Page 8

Table of Contents

Being indexed and ranked on the search engine

results pages (SERPs) depends on many factors,

beginning with the different elements on each of

your client’s websites. Optimizing these factors

helps search engine crawlers find these websites,

index their pages appropriately, and rank them

according to your desired keywords.

On-page optimization plays a big role in ensuring

your online marketing campaign’s success. In this

definitive guide, you will learn how to successfully

optimize websites to ensure that your websites are

indexed and ranked on the SERPs, and to maximize

the benefits of our other online marketing efforts.

2

Introduction

SE

www.secureranking.com

3

Sentiment marketing is becoming the norm: you need to create familiar connections with

your audience to encourage them to learn more. Before beginning the optimization

process, it’s important to understand how your audience thinks when they search for

products and services online. The information you gather on your market’s behavior will

help you optimize the content of your landing pages according to their specific interests

and needs.

Optimizing for User Experience

Ask yourself what elements your client’s target market would want to see on their page,

and integrate these with current marketing trends. This will help you formulate a brand

messaging strategy specifically tailored for your audience. You need to practice

sentiment marketing when doing the following:

• Creating headlines and subheadings

• Revising / creating website copy to apply brand storytelling

• Visualizing the web design and layout

• Adding calls to action

Landing Pages and Buyer Psychology

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4

Organizing Based on Keyword Research

Base your site organization on your keyword research. Categorize your client’s

products and services, and use these categories as your main keywords. Keep your

keyword density under 5% for each page to avoid being penalized for keyword

spamming, and remember to use long-tail keywords for each page. Minimize the use of

exact match keywords as your anchor text as well.

Trust and Credibility Signals

Add testimonials and logos of companies your clients have worked with so far. This will

send trust signals to their target market and add to their credibility. Encourage reviews

from customers through social media and forum engagement, email surveys, and links

to your clients’ local listings.

Selecting a linking strategy and general site structure to use depends on the purpose

of the website you are creating. There are two main types of websites:

Dynamic Website - These are websites that change

frequently based on specific parameters, such as code or

content updates. Ecommerce websites are the most

common dynamic websites you will encounter.

Static Website - These are websites with content that do not

change frequently. Most business websites are static

websites that serve as online brochures of their

brick-and-mortar businesses.

Choosing Your Site Structure

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5

When grouping your keywords and creating the site structure, you need to consider

what kind of website your client has, what keywords they use, and what the general

purpose of the site is. You’ll need to factor your site structure into your optimization

strategy later, so be sure to note what kind of linking structure you use.

You can choose from three linking structures depending on your client’s requirements:

Flat Structure

Best used for websites with minimal pages, this structure is the simplest of

the three. You have one main page that branches out to the inner pages, and

the level stays no more than four levels deep, usually at 2-3 levels.

Silo Structure

These are deep-link websites that follow a specific pattern of interlinking.

Keywords are classified as major and minor, and grouped according to

similarity. Best used for static websites with multiple pages that can be

grouped by categories.

Dynamic Structure

Best used for blogs, ecommerce pages, online payment websites and

regularly updated websites with more than 20 pages. Sites with dynamic

structure usually have URLs that change to track location, unique session IDs,

and other information that can help businesses study the buying habits of

the online market.

Having clean codes, optimized HTML tags and metadata helps search engines crawl

your site better and index and rank your pages according to the relevant search terms.

Make sure to check the following:

Codes, Mark-Ups, and Metadata

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</>

6

Source Codes

Your source code is the backbone of your website, and everything the crawlers need to

find, they search for here. Make sure your source code is devoid of any problems by

checking the following:

• Incorrectly implemented tags, such as rel=canonical tags, authorship mark-up, or

redirects. These could prove catastrophic, especially the canonical code, which can

end up in duplicate content penalties.

• Server-side code showing up on the HTML code. Depending on how this is

processed, the code could either cause errors on the website or show up as text on

the front end, revealing secrets that your competitors can pick up on.

• Meta robots tags saying “noindex, nofollow” on pages you want to rank. If you

implement this tag, make sure you do not apply the “noindex, nofollow” parameter

to your most important pages.

• CSS manipulation. You may have clients with hidden content in their CSS codes.

Check for these by turning off the Java and CSS features on your browser when you

visit a website. If you notice something is out of place, examine the code

immediately for any hidden content and remove it.

• Excessive script code. This could slow down your page loading time. Check which

script codes are no longer in use or are redundant, and remove these immediately.

• Analytics tagging. Some tags for analytics may be available to competitors.

Examine your analytics tags and decide which ones you can keep without putting

your client at a disadvantage.

www.secureranking.com

Source Codes

Your source code is the backbone of your website, and everything the crawlers need to

find, they search for here. Make sure your source code is devoid of any problems by

checking the following:

• Incorrectly implemented tags, such as rel=canonical tags, authorship mark-up, or

redirects. These could prove catastrophic, especially the canonical code, which can

end up in duplicate content penalties.

• Server-side code showing up on the HTML code. Depending on how this is

processed, the code could either cause errors on the website or show up as text on

the front end, revealing secrets that your competitors can pick up on.

• Meta robots tags saying “noindex, nofollow” on pages you want to rank. If you

implement this tag, make sure you do not apply the “noindex, nofollow” parameter

to your most important pages.

• CSS manipulation. You may have clients with hidden content in their CSS codes.

Check for these by turning off the Java and CSS features on your browser when you

visit a website. If you notice something is out of place, examine the code

immediately for any hidden content and remove it.

• Excessive script code. This could slow down your page loading time. Check which

script codes are no longer in use or are redundant, and remove these immediately.

• Analytics tagging. Some tags for analytics may be available to competitors.

Examine your analytics tags and decide which ones you can keep without putting

your client at a disadvantage.

7

Mark-Ups and Tags

Adding mark-ups improves the look of your SERPs listings and contributes to trust

signals. The most basic snippets are:

• Authorship Mark-Up: Create a Google+ account for your client and use the

authorship HTML mark-up on their website code.

• Name, Address, Phone Number (NAP) Rich Snippet: This displays your client’s

name, business location, and contact details on the SERPs.

• Product Snippet: This displays ratings of your client’s products, images, price

range, and availability.

• Review Snippet: This snippet shows the ratings and reviews exclusively on the

SERPs.

• Video Snippet: Displays a thumbnail of the video display next to the listing. You can

install this manually if you host your own video or if it is shared on a video sharing

site (YouTube, Vimeo, Vine, etc.), or automatically have this appear through the

Facebook Share markup code.

Other specialized snippets are available and may be applied based on your client’s

specific needs and industry. These include snippets for recipes, people snippets

(different from authorship mark-up because it shows a person’s position and

affiliations, not the Google+ profile), music album snippets, to name a few.

You will also need to check your HTML tags and optimize

all titles and header tags. Make sure your main keywords

are part of your title. Refer to your keyword research for

the best term to use. Be consistent with your branding

convention – if you use your brand name and not your

URL on the homepage title, make sure to use it

throughout the website

www.secureranking.com

8

Mark-Ups and Tags

Adding mark-ups improves the look of your SERPs listings and contributes to trust

signals. The most basic snippets are:

• Authorship Mark-Up: Create a Google+ account for your client and use the

authorship HTML mark-up on their website code.

• Name, Address, Phone Number (NAP) Rich Snippet: This displays your client’s

name, business location, and contact details on the SERPs.

• Product Snippet: This displays ratings of your client’s products, images, price

range, and availability.

• Review Snippet: This snippet shows the ratings and reviews exclusively on the

SERPs.

• Video Snippet: Displays a thumbnail of the video display next to the listing. You can

install this manually if you host your own video or if it is shared on a video sharing

site (YouTube, Vimeo, Vine, etc.), or automatically have this appear through the

Facebook Share markup code.

Other specialized snippets are available and may be applied based on your client’s

specific needs and industry. These include snippets for recipes, people snippets

(different from authorship mark-up because it shows a person’s position and

affiliations, not the Google+ profile), music album snippets, to name a few.

Metadata

Optimizing metadata helps crawlers interpret your site content better. It’s important to

include the following details:

• Title - Keep your title within the character count, and make it consistent with the web

page’s title.

• Meta description - This displays your client’s name, business location, and contact

details on the SERPs.

• Meta keywords - List up to four keywords related to the page, and include a

branded keyword in each. Refer to your keyword groupings to determine which

keywords to include in each page.

• H1 Tag - Make this consistent with your title.

Running an in-depth website analysis will help you gauge your

client’s backlink profile health. This analysis will detect any bad

links they may have built in the past and help you clean up

their profile. Once done, you’ll have to contact each

webmaster or website owner and ask them to remove the

links pointing to your website on their pages.

Should these webmasters fail to respond, ask for a removal

fee, or refuse to remove your link on their site, you may use

Google’s Disavow Tool to discredit these links in your backlink

profile.

Backlink Profile

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9

Source Codes

9

Download a copy of your entire backlink portfolio.

You will upload this later to Google’s Disavow Tool.

You can do this by going to the Webmaster Tools

homepage, going to the “Traffic” section, then “Links

to Your Site”, and downloading the profile.

1

Use the backlink portfolio to create a text file

containing only the links you want to disavow. Make

sure you have one link per line, like this:

http://spam.example.com/stuff/content.htm

2

Provide as much information about the links you want to disavow in the

file. Put hashtags (#) before each piece of information to tell Google

these are comments. See the example below:

# Contacted owner of spamdomain1.com on 7/1/2012

# Ask for link removal but got no responsedomain:spamdomain1.com

# Owner of spamdomain2.com removed most links, but missed these

http://www.spamdomain2.com/contentA.html

http://www.spamdomain2.com/contentB.html

http://www.spamdomain3.com/contentC.html

3

Using Google’s Disavow Tool

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4

10

Go to Google Webmaster Tools’ reconsideration request page, and click

Check Disavowed Links, then Disavow Links.

5Upload the file you created and click submit.

You will have to wait for Google to review your reconsideration request and disavow these

links, but this is your last resort if the webmasters of the spammy sites do not respond to your

link removal request.

Editorially-given links provide a sturdy foundation for SEO campaigns. After cleaning up your

client’s backlink profile, you’ll need to replace the bad links with inbound links from online

influencers and high-authority websites. You can do this with the following:

• Resource Pages – Create a resource page where you can link to other areas of your site

where people can find information. Resource pages attract more inbound traffic, effectively

redistribute your older content, and make it easier for people (and crawlers) to find

information on different topics.

Building Editorially-Given Links

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You will also need to check your HTML tags and optimize

all titles and header tags. Make sure your main keywords

are part of your title. Refer to your keyword research for

the best term to use. Be consistent with your branding

convention – if you use your brand name and not your

URL on the homepage title, make sure to use it

throughout the website

11

Editorially-given links provide a sturdy foundation for SEO campaigns. After cleaning up your

client’s backlink profile, you’ll need to replace the bad links with inbound links from online

influencers and high-authority websites. You can do this with the following:

• Resource Pages – Create a resource page where you can link to other areas of your site

where people can find information. Resource pages attract more inbound traffic, effectively

redistribute your older content, and make it easier for people (and crawlers) to find

information on different topics.

• Competitor Analysis – You’ll need to be careful when doing a competitor analysis and

check their backlinks for spammy links, but if done right, you can mine your competitors’

backlinks through this strategy. See how your backlink profile differs from your competitors,

and fill in the gaps.

• Tutorials, Cheat Sheets, and Glossaries – Your market wants references they can access

on the spot. Provide free downloadable cheat sheets, tutorials, and glossaries. Make short

video tutorials as well – these attract editorially-given links well.

• Guest Posting – You’ll need to extend your network to publishers who are online

influencers in your niche, and pitch your story to them. Guest posting allows you to link to

your own site from theirs, establish your knowledge of the industry you are targeting, and

give you a good addition to your link profile.

www.secureranking.com

Definitive Guide

Link BuildingDeveloping Your Online Profile through Quality Links

www.secureranking.com

Table of Contents

I. Cover page

II. Table of Contents - Page 2

III. Introduction: - Page 3 The Effect Links Have on Your Search Profile

IV. Evaluating Your Link Profile - Page 3

V. Creating Sharable Content - Page 4

VI. Diversity and Context - Page 4

VII. Building a Publishing Network - Page 6

Links have always affected how a search engine

perceives a website. The type of pages that link back

to your site can have a significant effect on your

brand’s visibility and traffic. Link building processes

have changed as search engines evolve, and you

need to make sure the links to your website are

“good” ones that improve its standing with search

engines and online customers alike. Penguin’s

release just proved that “bad” links from

questionable websites or massive amounts of paid

links can be major liabilities.

Our link building strategies ensure that your

website’s links are composed of genuine website

endorsements or relevant citations that improve

your overall link profile.

3

Knowing your website’s current link profile is the first step in your link building strategy.

Our website and link auditing processes will examine the quality, quantity, and diversity

of the existing links to your website. We watch out for low-quality links that risk Google

penalties, and broken internal links that have negative effects on search engine

crawling and indexing.

We start cleaning up your link profile by fixing your webpage and internal linking

structure. We make sure all your links are working, and that all the necessary redirects

and error pages are in place. We will then work on taking down or disavowing

detrimental third-party backlinks, and concentrate on building quality links to

strengthen your link profile.

IntroductionThe Effect Links Have on Your Search Profile

Evaluating Your Link Profile

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4

Context is the key concept behind our content marketing and link building strategies. We

make sure everything from keywords to anchor text placements and landing pages is

optimized for your target audience and search engines.

Inserting links that are out of context or irrelevant is bad practice, and could risks getting your

website penalized. We make sure to select anchor text and keywords that are related to your

content.

Building a lot of contextual links is not enough to create a future-proof link profile. You need

to keep your links and your anchor text diverse to avoid being penalized for over-optimization

or link spamming.

It’s much easier to create fake profiles and link spam websites these days, so search

algorithms continue to emphasize the importance of having a diverse link portfolio.

Diversifying your links means building inbound links on multiple websites with unique

domains and IP addresses. The more unique links search engines see, the more they will treat

your website as a trusted source of information.

Although we use the term “link building”, you need to earn most of your links by creating

link-worthy content. Our publishing house makes sure to produce original, relevant content

that provides value to your online audience. This convinces your readers and website visitors

that your content is worth discussing and sharing with their friends on social networks.

Our Definitive Guide to Content Marketing discusses our content creation strategies in more

detail.

Creating Sharable Content

Diversity and Context

Link Diversification

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5

Creating and managing social network accounts for your brand can also help with

diversification. These accounts can improve your brand’s social signals, and act as a cushion

when major algorithm changes are applied in the future. It’s also easier to make your content

go viral when you post or share them in your social accounts.

We give your link portfolio the diversity it needs by building social sharing links and making

sure your other links are coming from unique, relevant, and reputable third-party websites.

You should no longer be focusing on inserting

exact-match anchor text to rank for your

keywords. You need to diversify your anchor text

and make your keyword insertions as “natural” as

possible. We use five types of keywords as anchor

text:

• Brand keywords focus on your brand or website name, or your website’s naked URL.

By using your brand name as anchor text, we promote your business, attract more

leads, and improve your SERP rankings by associating your brand with your target

keywords.

• Exact match keywords are standard key phrases used as-is in linking.

• Partial match keywords are variants of your exact match keywords. This includes

synonymous keywords (e.g. “bankruptcy attorney in LA” is a partial match for

“bankruptcy lawyer in LA”), or long-tail keywords (e.g. “ceramic coffee mugs” is a partial

match for “coffee mugs”). We provide partial match keyword options when we perform

keyword research and selection for your campaign.

Anchor Text Diversification

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• Generic keywords include calls to action such as “click here” or “visit this website”, or

any other phrases that encourage readers to click on the link.

It’s much easier to create fake profiles and link spam websites these days, so search

algorithms continue to emphasize the importance of having a diverse link portfolio.

Diversifying your links means building inbound links on multiple websites with unique

domains and IP addresses. The more unique links search engines see, the more they will

treat your website as a trusted source of information.

• Brand keywords focus on your brand or website name, or your website’s naked URL.

By using your brand name as anchor text, we promote your business, attract more

leads, and improve your SERP rankings by associating your brand with your target

keywords.

• Exact match keywords are standard key phrases used as-is in linking.

• Partial match keywords are variants of your exact match keywords. This includes

synonymous keywords (e.g. “bankruptcy attorney in LA” is a partial match for

“bankruptcy lawyer in LA”), or long-tail keywords (e.g. “ceramic coffee mugs” is a partial

match for “coffee mugs”). We provide partial match keyword options when we perform

keyword research and selection for your campaign.

Building a Publishing Network

We have strong working relationships with

several reputable online publications. This

helps us guarantee that your links will only

be coming from quality pages..

You need to focus on getting quality links rather

than merely gathering links. Building a network

of publishers and getting your content onto

relevant and influential online publications is a

good way to acquire the links you need. Having

this network allows you to promote your brand

to a wider audience, improves your credibility,

and gives you a stronger, more diverse link

profile.from quality pages..

6www.secureranking.com

Definitive Guide

Content MarketingHow We Drive Rankings and Traffic With Content

www.secureranking.com

I. Introduction: Ranking with Content Marketing- Page 2

II. Our Writing and Marketing Blend - Page 3

III. Our Six Types of Content - Page 5

IV. Turning Content Marketing into Context Marketing - Page 6

V. Our Publishing Process- Page 8

Table of Contents

2

75% of all clicks on search engine results pages go

to organic results. Organic search engine

optimization drives traffic and boosts rankings, and

content is what drives SEO.

Content marketing is the foundation of every

successful SEO campaign. Getting your website to

rank on Google is not about peppering your pages

with one or two keywords. Google’s algorithms

focus quality content that engages, builds trust,

and establishes authority. Our publishing house’s

content marketing strategies are built around

these concepts.

IntroductionRanking with Content Marketing

2

3

Google uses Latent Semantic Indexing (LSI) to determine whether to rank a page for a keyword

or not. LSI allows Google to associate related words to a specific topic instead of simply relying

on the appearance of specific keywords or phrases. For example, Google can associate the

phrases “golf bags” and “golf equipment” with the main keyword, “golf clubs”. Seeing these

related words in your page will help convince Google that your website is a legitimate,

authoritative website that deserves to appear on top of their SERPs.

Writing for LSI requires more than just basic keyword research and writing. That’s why our

journalists and marketers that combine creative writing skills with proven marketing strategies

to develop content that impresses human audiences and search engines alike.

Our Writing and Marketing Blend

Being a good writer is not the same as being a good content marketer. A combination of writing

and marketing skills is required to produce quality content for websites and online campaigns.

Setting Solid Foundations through Writing

Developing good writing skills is the first step to

becoming an effective content marketer. If you

don’t know how to write well, readers won’t buy

into your ideas no matter how much effort you

put into marketing them.

By knowing how to write creatively, our

publishing house produces original content that

informs and engages. Their extensive storytelling

skills help them write professional content for

specific audiences with ease.

www.secureranking.com

Achieving Business Goals with Marketing

Knowing the basics of marketing allows our writers to hone their writing style based on

industry standards and ethics. Their knowledge in marketing allows them to develop and use

content in business context to sell your brand more effectively and help you gain more leads.

Arts & Entertainment

Beauty & Personal Care

Business

Education

Family & Community

Hotels & Restaurants

Industrial

Finance

Health

• Dental Care

• Urgent Care

Home & Garden

Retail

Law

• Food & Groceries

• Apparel

• Occasions & Gifts

Real Estate

Services

4

Technology

Vehicles

• Computer & Consumer Electronics

• Internet & Telecoms

Sports & Fitness

Travel & Tourism

With their background in writing and marketing, our content team knows how to produce

content that effectively targets specific niches, including:

Achieving Business Goals with Marketing

Knowing the basics of marketing allows our writers to hone their writing style based on

industry standards and ethics. Their knowledge in marketing allows them to develop and use

content in business context to sell your brand more effectively and help you gain more leads.

With their background in writing and marketing, our content team knows how to produce

content that effectively targets specific niches, including:

5

We focus on producing quality content that your target market will find interesting

enough to share. We choose the right angle, format, and presentation that encourages

them to spread the word about your business. Some of the forms of content we

produce include:

Our 6 Types of Content

We make sure the content that appears on your website’s pages should be

unique, relevant, and informative. Our on-page content helps create a

richer user experience, and encourages visitors to bookmark your site and

keep coming back for more.

Press releases allow you to make announcements about new products,

services, or website features. Our press releases help increase brand

awareness through authoritative news and information channels.

These types of content provide in-depth information about industry-related topics.

Offering eBooks, definitive guides, infographics, and white papers to your visitors for

free or in exchange for customer information can help turn new website visitors into

loyal customers

On-Page Content

Press Release

Downloadable eBooks, Guides, Infographics, & White Papers

DOWNLOAD

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eNewsletters

Electronic newsletters are publications meant to reach out your readers

directly via e-mail. Our newsletters contain company news, product or

service announcements, or summaries of new content on your blog.

Videos and Webinars

With the rising popularity of video streaming websites and scripts,

educational videos and webinars are becoming a valuable form of content.

The creative and memorable videos we make for you can help your

audience remember you as a reliable information resource.

Informative Blog Posts or Magazine Articles

We develop, write, and publish informative articles on internal or external

blogs and online magazine sites. Our articles establish a good reputation

for your brand by giving it a voice and personality.

Our packages don’t restrict your content to only one or two types. Cross-marketing

through different mediums and channels extends your brand’s reach, improves your

link profile, and helps you understand your market’s behavior better.

Search engine algorithms now mimic user experience better than ever, so creating

keyword-based content is no longer good enough to your websites the online visibility

it needs. Including your target audience in our publishing house’s content development

process is the key to “context” marketing.

Turning Content Marketing into Context Marketing

6

NEWSLETTER

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7

1We prioritize your objectives - Determine what your long-term goals are for creating

content. Do you want to make a sale, inform and educate, or start conversations?

Defining your goals helps us develop a content marketing strategy that suits your

business’ specific goals.

2We learn more about your market - Learning more about your audience helps

us refine our approach to content marketing. We determine what they want to

find, how we can reach out to them effectively, and how we can convince them

to take action. We create content for people instead of search engines, and

help you nurture long-lasting relationships with your target market.

3We choose the right medium - One of our most important tasks as your publishing

house is to decide when, where, and how to publish your content. We determine what

type of content will communicate your message and attract more leads effectively, and

publish it on a channel your target market can access easily.

4We hone your content using topic modeling - We apply topic modeling concepts to

keyword selection and content creation processes. This allows us to create outlines for

focused, relevant pieces of content that meet Google’s LSI requirements.

5We establish your authority - You can only establish your authority in an industry by

gaining your audience’s trust. We help you do that by producing valuable content and

developing relationships with both your readers and third-party publishers. We only

publish external content in established online magazines that will give you more

exposure and cement your authority in your niche.

6We monitor your ROI - Your investments and what you stand to regain through your

content marketing strategy depends on your initial goals. We monitor your website’s

traffic and other web analytics, including the amount of shares your content got. This

allows us to realign our strategies as needed, and helps you determine what kind of

returns to expect and focus on next.

There are six key steps we take to apply context marketing to your campaign:

8

Our Publishing Process

Content Creation

Based on the keyword maps and groups as

guides, our content team brainstorms to come

up with the best topics and angles to use for

your content. They also coordinate with our

designers for content that requires fresh

designs and layouts,like eBooks, whtiepapers

or infographic.

Our Publishing Process

We have fine-tuned our processes to make

sure our publishing house produces only

the best for your site. Our content team

collaborates with our account managers

and SEO teams to develop relevant topics,

create great content, and distribute that

content to the right audience through the

most effective channels.

Keyword Research and Selection

We don’t stop at creating a list of high-traffic

keywords to add to your content. We use topic

modeling in our keyword selection process to

choose the best keywords and group them

together to help our content team produce

relevant, targeted content..

Content Editing

Each piece of content our writers produce gets

sent to our editors for review and quality

analysis. We have experienced editors on our

team to guide our writers and guarantee that

the content our teams produce is ready for

publication.

Content Approval

When we finish fine-tuning your content, your

dedicated account manager will send it to you

for review or your clients’ approval. We make

any revisions you or your clients deem

necessary before proceeding to publishing.

www.secureranking.com

Search engine algorithms now mimic user experience better than ever, so creating

keyword-based content is no longer good enough to your websites the online visibility

it needs. Including your target audience in our publishing house’s content development

process is the key to “context” marketing.

9

Publishing

We only publish content after making sure

everything is polished. On-page content,

internal blogs, or anything that will go on your

clients’ websites will be sent to you for upload,

or you can hire us to do it for you. Our

publishing house will take care of any content

for third-party publications.

www.secureranking.com