Social Media 101

What is Twitter?

Micro-Blogging: Small bursts of content in 140 characters

Three-way conversation: You * Individual * The World

Twitter is NOW! In the moment.

Resource for information

Humor, Adventure, Buzz

Has it's own social norms

A Casual Party

The Twitter Lexicon

Tweet: a 140 character message broadcast to your followers

Follower: Someone who has subscribed to receive your tweets.

Stream: Tweets from all the users you are following, in real time.

@reply: a public reply to another user's tweet. Type @username and they will see your reply, even if they don't follow you

Retweet: to rebroadcast someone's tweet to your followers

Direct Message (DM): Private message

Social Media 101: Twitter

Build your social currency first, before you promote

Be there personally, but also schedule for efficiency

Be funny, thought provoking, reflective, never mean

10 minutes to Reply, Retweet, Promote others, nothing about you. Every day. ~ Scott Stratten, Unmarketing

Twitter Faux Pas: Do NOT Set up Auto Direct Messages

when people follow you!!

Social Media 101: Twitter

Make the most of your tools. Hootsuite. Tweetdeck. Mobile.

Measure, and analyze.

Search for other relevant users, and interact.

Always keep in mind your goal, and provide action points to achieve it.

Social Media 101: Twitter

Get More Followers!

10 minutes to Reply, Retweet, Promote others, nothing about you. Every day. ~ Scott Stratten, Unmarketing

Promote your Twitter Icon above the fold. Publish tweets in your Sidebar

Put your Twitter ID on email signature

FOLLOW

Social Media 101: Facebook

Personal Facebook Profile VS Fan Page

Interact with real life friends and family

Share occasional blog posts you think they might be interested in

Avoid shamelessly over-promoting your blog

Can benefit every type of bloggers

Completely separate from your personal page

Can become a community extension of your blog

Social Media 101: Facebook

Share every blog post on your Facebook Fan Page

Set up an auto feed such as Networked Blogs or RSS graffiti. Or, manually share links during peak times.

Interact with your fans, ask questions, and share personal tidbits from time to time.

Posts with photos will get more clicks

Share relevant links to other blog, with tags if possible

Social Media 101: Facebook

Get More Likers!

Set up a welcome landing page for new likers.

Organically mention and link to Facebook in posts from time to time

Have a prominent Facebook icon above the fold on your blog

Tweet about interesting discussions happening on your FB Page

Invest in Facebook ads

Create an experience for your fans on your FB Page

Social Media 101: Facebook

Share every blog post on your Facebook Fan Page

Set up an auto feed such as Networked Blogs or RSS graffiti. Or, manually share links during peak times.

Interact with your fans, ask questions, and share personal tidbits from time to time.

Posts with photos will get more clicks

Share relevant links to other blog, with tags if possible

Social Media 101