Pinterest Content Marketing -- A How-to Guide

Brought to you by Bill Davis

Publisher Profit Pathz & Coaching AcademyPinMarketer.com

Pinterest Content MarketingPinterest Content MarketingHow-To GuideHow-To Guide

http://profitpathz.com/

http://profitpathz.com/

http://coaching-academy.us/

http://pinmarketer.com/

Pinterest Content MarketingHow-To Guide

What Pinterest Is & How To Use It

For the Digital Marketer

PinMarketer.com Bill Davis


Pinterest Overview

• In this How-To Guide, we’re going to show you how to use Pinterest

• You will learn all about Pinterest:– What it is– Features– Signing up– Setting up your account– How to create boards & pins



What Is Pinterest?

• It’s a “pinboard” (like a virtual cork board)

• A combination of Pinboard + interesting = Pinterest



What Is Pinterest? (continued)

• It’s a place where people “pin up” information they find across the ‘net

• Picture-driven—no image, no pinning…(hold that thought)

• Video works!PinMarketer.com Bill Davis


Pinterest Features

• Pin all your stuff in one place, online

• Create multiple “boards” for various topics (e.g., “cooking,” “art,” “photography,” etc.)

• Move boards around (drag and drop)



Pinterest Features (continued)

• You can follow the boards or the people that create them

• Easily re-pin content to your own boards



Pinterest Features (continued)

• Interact with other boards and people

• Easily share across Facebook and Twitter



Sign up to Pinterest

• By invitation only—you must get an invitation:– Two ways:

• Go to pinterest.com and request one• Get an invitation from a friend

– They are not hard to come by and take only a day or two from Pinterest

• You can login using Facebook or Twitter (so you have to have an account there)


http://pinterest.com/


Set Up Your Profile

• Completely fill in your profile– Notifications– About– Website– Link to both Facebook & Twitter– Visibility



Create Some Boards!

• Just start creating boards– Make some personal– Make a few that are business-related– Make one that is solely about your business

• Rules of thumb– 80/20 rule– Keyword rich username, boards, descriptions– Mix original pins, re-pins, likes, and comments



Start Pinning!• 3 ways:

– Surf the ‘net. When you find something cool, go to Pinterest and “Add” it

– Install the “Pin it” bookmarklet (works in any browser) and simply navigate to a page you want to pin and click the bookmarklet. Go to Goodies (http://pinterest.com/about/goodies/).

– Interact with other boards and pinners!• Re-pin their pins • Like them (2 kinds of “likes”)• Share them• Follow them (individual boards or people)


http://pinterest.com/about/goodies/





Special Offer


• Sign up for the Coaching Academy(http://coaching-academy.us)– One hour of one-on-one time with me, each month, at your preferred

location (within reason )– Additional one-hour coaching sessions can be purchased at the member

rate ($97 per person) versus my standard rate [$125 for individuals, $250 for a business (up to 3 people per session)]

– Special training webinars– Access to me 24x7x365 via email– You get—for FREE—every product that I produce and sell for myself *– Group rates are available upon request

• Sign up today (April 20, 2012) for the Coaching Academy and get ONE ADDITIONAL HOUR of coaching in your 1st month.

* I make products and perform services for other internet marketers. I cannot give these goods and services away as I do not own the rights.

Q & A


Free PinMarketer Membership• Sign up for a FREE membership at

– http://PinMarketer.com– 10 how-to training videos (and counting)– Companion eBook– Mind Map

• You DO have to opt-in to get the free membership

This means you will be on my email list and you will get email!!! If you don’t like email, please don’t sign

up



Contact Me

Bill Davis– [email protected]– (925) 605-5553


Self Improvement

Pinterest Content Marketing -- A How-to Guide