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Is Your Marketing Working For You?
Statistics1. 80% of consumers research the internet before making a buying decision
2. 70% of people searching the internet do not click below the first 3 links in Google.
3. 60% of all traffic on the internet is now video.
4. YouTube is now the #1 search engine!
So the question is...
How much of this audience are you capturing?
7 Downsides To Traditional Advertising
1. Expensive2. When was the last time you used the Yellow Pages? 3. Hard to track metrics4. Longer turnaround times5. Print errors6. Disconnect from your clients7. You can’t build a relationship
advertising 2.0meet the future...
The Three Pillars Of Success
BrandRecognition
LeadGeneration
RavingFans
Brand Recognition
1. People buy from companies they know!When you become the most recognized brand in your industry you become the default “go-to” company.
2. Buyers are more informed than ever!It is essential to be known as the industry leader. How do you get there? By giving away as much free, valuable information as you can.
3. People buy from companies they trust!By being an industry expert and providing all the information you are the one they go to when they have questions, concerns or need services from.
LeadGeneration
1. Lead generation is the backbone to any business.Every company needs leads. AIRiUS Media discovered a unique method of generating leads that we are now sharing with our clients!
2. Cold calling doesn’t work. Gone are the days when cold calling worked. Buyers are aware when you’re trying to sell them something and are even more guarded than ever. We need a new way to contact clients.
3. Offline lead generation can be difficult to track. Unless everything is recorded and input into a sales funnel you don’t have a full picture of how your sales team is doing. What if there was a way to automate this and record all your metrics?
RavingFans
1. Fans make you famous!Find your perfect customer. Now find out exactly what he wants. Now give it to him. By laser targeting your marketing to your perfect client you’re able to generate fantastic, loyal fans that love your service.
2. Always over-deliverGive your customers more than they ask for and they will be yours for life. Be different, stand out. Be the company that cares.
3. It is better to be happy at home than in the storeMaking sure your product works is the best form of marketing. If they get your service home and it outperforms their expectations they will tell everyone about it. Hint: They’ll do the same if it doesn’t work!
So where do we step in?
Brand Recognition
Lead Generation
Raving Fans
And how do we get you this...
Your Fans...We Use This system
Premium Marketing Video Creation
Video Marketing is by far the easiest and most effective way to brand yourself as anexpert in your market. If you want to create trust, credibility and build traffic all at thesame time, using video marketing is the smartest and most effective strategy you canuse for your business.
Video Distribution
Let AIRiUS Media distribute your videos hundreds of times each month to top videosharing sites like Youtube, Metacafe, Daily Motion, Yahoo Videos, Veoh etc. Thisplaces you in the limelight, giving you more credibility and makes your organization looklike the dominant force in your industry.
PodcastsFor prospects or customers who are audiophiles, we convert your videos to audio sothey can be listed to on an iPod, iPhone, Blackberry, in their car or simply on acomputer. One critical reason why podcasts offer such potential benefits for yourbusiness is by downloading your audio, your listener can digest your podcast at aconvenient time for them. Having a choice of how and when to hear your company’smessage fits in perfectly with the way that your potential customers live their daily lives.
Podcast Distributions
By submitting your podcasts to the most influential and greatest number of podcastsearch engines and directories, you make it easy for other people to find yourcompanies message while achieving greater visibility for your content.
Article MarketingContent makes a website successful. Article marketing helps build credibility and agreat reputation over the internet. Article marketing is a fantastic SEO tool because thearticles themselves appeal to a lot of people who still prefer to read more than any otherlearning style. Quality and relevant articles are still the most preferred sources ofinformation by many people who surf the internet. If people find the quality of yourarticles to be good, they are more likely to follow that link to your website. Hence, moretraffic is generated to your site and search engines will recognize that!
Article Distributions
The distribution of articles can literally make you an overnight success. By distributingyour article to top article directories it helps your articles get more views and in turnpushes you up in Google rankings.
Facebook Fan Page
It is important to create and establish a Facebook Fan Page. The biggest distinctionbetween a personal profile, group, and page is that the only one viewable to the publicand indexed by search engines is a Facebook Fan Page. This provides you, yourbusiness, and your page with SEO value. You will rank higher in Google when peoplesearch for your product or service. And because it’s public, individuals don’t have tohave a Facebook account to view your page. Making it a simple way for anyone tofollow your companiesʼ success!
Thousands of Twitter Followers
To drive traffic to your site and either boost the presence of your business or to increasesales and leads. Twitter is an excellent source of genuine and free traffic. As more andmore people follow your tweets, the web presence and traffic to your target sites willincrease dramatically
Domain Registration
It makes good sense to purchase more than one domain name. It’s quite common fororganizations to be referenced by more than one domain name. These are usually setup to reference one site to another and produce an increased level of traffic to bothsites. We will purchase and set up up to 5 domains for you!
Feeder SitesFeeder sites are pages usually created with blogs or hub pages that will allow you tocreate very good quality back links to your main website. Many of these websites havesome authority within Google and other search engines. If you make your feeder sitesstand out they will help with your web presence and bring more prospects to your mainwebsite.
E-Book CreationIn addition to be having custom videos, podcasts, articles and websites created for you,weʼre also going to be taking your content and turning it into a professionally producedE-Book for you to give away to your clients. This is a fantastic strategy to build atargeted, qualified list of buyers!
E-Mail List Creation
Everybody knows how difficult it is to build an opt-in email list these days. Withincreasing problems associated with email like spam and phishing scams that seek totrick people into giving out their private and sensitive information, many peopleapproach email with a lot of caution. AIRiUS Media has taken these into considerationand formulated a system that will safely allow you to build a very responsive e-mail listthat continually buys your products.
Blog CreationA custom blog for your business, not only acts as a direct line of communication withyour clients, but also a major marketing strategy that ensures that you remain at the topof the page ranking in popular search engines. AIRiUS Media’s creative writers will helpyou create and update your blog regularly so your customers will have fresh andrelevant information.
BacklinkingBacklinking is the process of creating links to your website. Each link means thatsomeone is trying to inform others about some interesting page they have found.Therefore, the number of links pointing to your site is a measure of popularity orreputation of the page. The number and quality of backlinks is the basis of thePageRank algorithm used by Googleʼs web search. Backlinking is very popular and themain reason for this popularity is the fact that it returns relevant results for everypossible search phrase, brings you more clients and more sales.
Press ReleaseIt is not surprising that marketing experts recommend using press releases forgenerating targeted traffic to websites. This strategy has become increasingly popular.However, press releases are not only great for marketing but also create an excellentopportunity for attracting incoming links, which are essential for SEO.
Dedicated SEO Expert
Hiring Dedicated SEO experts is the greatest choice for a complete SEO solution. Youcan acquire the additional improvement of a more concentrated, stronger approach andcut costs. With dedicated SEO experts you get significantly improved engine rankings.
We will hire, monitor and train an SEO expert specifically for your products or services.You will be able to contact him or her directly and will essentially be an off-site employeewithout having to deal with payroll, taxes or HR: the perfect solution.
Split-testing Option
Although we can’t ever predict for certain what will work best, we can get better atpredicting what will work in the future. In most cases that’s because split testing andcareful tracking and recording has given us loads of examples to learn from. Split-testing is the fastest way to increase your conversion rate and lower your cost-per-action, which increases profitability. Contact us if you are interested in this solution.
Monthly Reporting
In order to track all the new traffic your AIRiUS Media marketing campaign will begenerating you will be emailed a detailed month end report analyzing which methodsare the most efficient, where your visitors are coming from, what they like the most andhow we can tweak & improve for the next month!
Think This Might Help Your Business?
Video Creation Video DistributionPodcast CreationPodcast DistributionArticle MarketingArticle Distribution
Fan Page CreationTwitter FollowersDomain Registration Feeder Sites E-Book CreationE-mail List Creation
Blog Creation Backlinking Press ReleaseDedicated SEO Expert Split Testing Reporting
