Challenges of being an Entrepreneur and needed competencies

Parturi-ja kampaamopalvelut / kosmetologiPori, 7th of April 2014, Finland

Ing. Matthijs H.M. Hammer M.Sc.Senior lecturer EntrepreneurshipSchool of Business, Building & TechnologyPhD ResearcherFaculty of Product Innovation Management

• Short general introduction

• Theory:• What is hairdressing / cosmetology in the

Netherlands?• Why popular; What is the fun?

• Practice:• Casus: You!

Menu

About Saxion Universities

EnschedeApeldoornDeventer

Three locations in theeastern part of the country:

•Enschede•Deventer•Apeldoorn

Bridge position between the Netherlands and Germany

Saxion University of Applied Sciences

History as a Textile region

Characteristics of Saxion:• Comprehensive university, predominantly

undergraduate level• Focus on profession-oriented education through

teaching & undergraduate research• Professional Masters’ programmes in key fields• Regional focus for all programmes, national

profile in key fields• Quality education under public scrutiny and

accreditation

Public funding, History dates back to 187523,125 students, 2,232 faculty and staff12 Schools, 6 research centres

Schools and academic programs

• School of Business Building & Technology

• School of Governance & Law• School of Health• School of Applied Psychology

and Human Resources Management

• School of Social Work• School of Education

• School of Creativity & Technology• School of Finance & Accounting• Hospitality Business School• School of Life Science, Engineering &

Design• School of Marketing & International

Management• School of Environmental Planning &

Building 

12 Schools:

•125 Bachelor / Master programmes in Dutch.•27 Bachelor / Master international programmes in English.•Various Bachelor / Master programmes in German•Non-degree programmes

Small Business & Retail Management

• For the last 12 years continually chosen as the best Entrepreneurship program in the country. (Source: Studiegids Hoger Onderwijs Ministry of Education the Netherlands, 2011)

• Voted in October 2009 as the best performing study program in the entire field of commerce/economy in The Netherlands (8.3 out of 10) (Source: Elsevier, october 2009)

Winner of Dutch Wijnand Wijnen education award for most innovative university program concept.

Small Business & Retail Management

Winner of several innovation awards for student companies

Small Business & Retail Management

A kind question for youDo you want to co-operate in applied research on

Entrepreneurship?

Please fill-out the form provided.

First part is about your thoughts on entrepreneurshipSecond part for statistical processing.

Thank you and accept your reward.

Theory: What is hairdressing and cosmetology in NL?

Why?

• Not more or less popular than anywhere.• Structure for both professions:

1. Junior hairdresser / cosmetologist (basics)

2. hairdresser / cosmetologist (all skills and knowledge)

3. All-round hairdresser / cosmetologist (Entrepreneurship on the table!)

• 1+2 as fulltime + part-time (work in the profession)• 3 Only in combination with working in the profession.

ExampleSee possibilities Tackle opportunities

Know where to find it. Successful application

Why?• All-round hairdresser / cosmetologist is on education level 4, access to higher education.• Good fundamental knowledge of economics and practical entrepreneurship e.g.:

• Customer wants and needs (New trends)• Direct customer relation and feedback.• Awareness of costs and value’s.• A lot of humanistic knowledge (management skill)

• Task: discuss with your neighbour:

why you like this profession ?

Task 1

Individual task, please do NOT co-operate!

Take a blank piece of paperTake a pen

Draw an entrepreneur

results

>99% human being

Where from: >80% Man

Where from: >80% Suite

Where from: >80% Tie

Where from: >80% Smiling / success

Task 2

Please do co-operate now

Make small groups Draw an entrepreneur

Results

3 levels:

•Items above personal level (common wealth / added

value).

•Items on personal level (happiness / lucky / good life)

•Items below personal level (money/ office / factory)

What is the item below?

Prototyping

+ +

Prototyping

What is an entrepreneur?

Prototyping

• Object or pattern recognition (Matlin, 2002)• Combination of attributes associated with an object or

pattern (Solso, 1999)

Question?• What is a prototype of an business opportunity?

Entrepreneurial processV

AL

UE

CR

EA

TIO

N

Opportunity recognition

Opportunity preparation

Opportunity exploitation

(Shane & Venkataraman, 2000)

VA

LU

EC

RE

AT

ION

Opportunity recognition

Opportunity preparation

Opportunity exploitation

CTO/COOCulture Capital

CFO

Economic Capital

CEO

Strategic Capital

CMOSocial Capital

Relates to knowledge, technologyorganization, culture,

Relates to vision, missionInfluence, power

Relates to finance, cash flow, costs

Relates to networks on multiple aggregation Levels in markets

But remember…..

Vision without Action

Actionwithout Vision

DaydreamDaydream NightmareNightmare

The Competent Egg

Knowledge

Application

Behaviour

Talent

Source: N. Vloon, 2002

Structure

Context

What suites You?

• What do You like?

• What distinguishes You?

• What is appreciated?

Problem:

You don´t know for yourself.

Different ways of development

Falcon

Source: N. Vloon, 2002Goose

Summery

1. Determine what your motivation is; what make you have fun.

2. Determine your relevant talents.

3. Determine what is your goal.

4. Create training activities in another professional context.

5. Do it! (with motivation and drive)

Thank You for your Attention