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Internet Marketing for Real Estate Agents Janette Toral http://digitalfilipino.com/ influencer #dimbootcamp

Internet marketing for real estate agents

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A webinar presentation made by Janette Toral (August 5, 2013) for the Online Mobile Marketing Inc. event for real estate agents. 40 real estate agents gathered in Cebu to watch this webinar while 12 more joined online. Lecture video at http://influencerbootcamp.digitalfilipino.com/lesson/internet-marketing-for-real-estate-agents/

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Page 1: Internet marketing for real estate agents

Internet

Marketing for

Real Estate

Agents Janette Toral

http://digitalfilipino.com/

influencer

#dimbootcamp

Page 2: Internet marketing for real estate agents

http://influencerbootcamp.digitalfilipino.com

Page 3: Internet marketing for real estate agents

Inte

rnet

Mar

ketin

g

101 } Everything you do to

promote a business online. }  Public relations }  Advertising }  Promotion

Page 4: Internet marketing for real estate agents

Porter Gale FUNNEL TEST

Passion Passion

Sweet Spot

Purpose

TONE

Passion

Page 5: Internet marketing for real estate agents

Embracing

change

Page 6: Internet marketing for real estate agents

How

do

peo

ple

kn

ow a

bou

t you

? } If you don’t have online

presence?”

Page 7: Internet marketing for real estate agents

How

do

peo

ple

kn

ow a

bou

t you

? } Word of mouth” } Booths (mall or on-site)”

} Referral” } Posting on forum and classified sites.”

Page 8: Internet marketing for real estate agents

Pilla

rs o

f Inf

luen

ce

Page 9: Internet marketing for real estate agents
Page 10: Internet marketing for real estate agents
Page 11: Internet marketing for real estate agents

Hav

e a

web

site

http://www.architerra.org/

Reputation – Relevance – Meet customer goals

Page 12: Internet marketing for real estate agents
Page 13: Internet marketing for real estate agents

http://pinterest.com/pin/93871973455399191/

Page 14: Internet marketing for real estate agents
Page 15: Internet marketing for real estate agents

Hav

e yo

u “G

oog

le”

your

self?

} What do you see?

Page 16: Internet marketing for real estate agents

Reac

h

Page 17: Internet marketing for real estate agents
Page 18: Internet marketing for real estate agents

Inve

st in

te

chno

logy

} Be mobile” } Be visible” } Be accessible” } Be interactive”

Page 19: Internet marketing for real estate agents

http://pinterest.com/pin/93871973455389052/

Page 20: Internet marketing for real estate agents

http://pinterest.com/maitasiquijor

Page 21: Internet marketing for real estate agents

Soci

al M

edia

M

aint

enan

ce

Page 22: Internet marketing for real estate agents

Thoroughly Fill Out Your Social Media Profiles.

Page 23: Internet marketing for real estate agents

Shar

e vi

a yo

ur S

ocia

l N

etw

ork

ing

Acc

ou

nts

Page 24: Internet marketing for real estate agents
Page 25: Internet marketing for real estate agents

Star

t Con

vers

ing

and

Build

Re

lati

on

ship

s

Page 26: Internet marketing for real estate agents

Rele

vanc

e

http://vimeo.com/20003129

Page 27: Internet marketing for real estate agents

Sh

are

mo

re

than

Pro

mot

e

Page 28: Internet marketing for real estate agents
Page 29: Internet marketing for real estate agents

Wha

t will

mak

e yo

u re

put

able

? } Reach out to other influencers. }  Join Groups / Clubs.”

} Invest in education. }  Expand your capabilities.”

Page 30: Internet marketing for real estate agents

Sear

ch fo

r Lik

e-

min

de

d P

eo

ple

to

Con

nect

With

Page 31: Internet marketing for real estate agents

Step

s to

take

:

} Identify your passion } What is your business

model? } What is your end goal? } Create online presence } Connect with influences

and like-minded persons.

Page 32: Internet marketing for real estate agents

Continue the

learning journey!

http://digitalfilipino.com/

influence

#dimbootcamp