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A webinar presentation made by Janette Toral (August 5, 2013) for the Online Mobile Marketing Inc. event for real estate agents. 40 real estate agents gathered in Cebu to watch this webinar while 12 more joined online. Lecture video at http://influencerbootcamp.digitalfilipino.com/lesson/internet-marketing-for-real-estate-agents/
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Internet
Marketing for
Real Estate
Agents Janette Toral
http://digitalfilipino.com/
influencer
#dimbootcamp
http://influencerbootcamp.digitalfilipino.com
Inte
rnet
Mar
ketin
g
101 } Everything you do to
promote a business online. } Public relations } Advertising } Promotion
Porter Gale FUNNEL TEST
Passion Passion
Sweet Spot
Purpose
TONE
Passion
Embracing
change
How
do
peo
ple
kn
ow a
bou
t you
? } If you don’t have online
presence?”
How
do
peo
ple
kn
ow a
bou
t you
? } Word of mouth” } Booths (mall or on-site)”
} Referral” } Posting on forum and classified sites.”
Pilla
rs o
f Inf
luen
ce
Hav
e a
web
site
http://www.architerra.org/
Reputation – Relevance – Meet customer goals
http://pinterest.com/pin/93871973455399191/
Hav
e yo
u “G
oog
le”
your
self?
} What do you see?
Reac
h
Inve
st in
te
chno
logy
} Be mobile” } Be visible” } Be accessible” } Be interactive”
http://pinterest.com/pin/93871973455389052/
http://pinterest.com/maitasiquijor
Soci
al M
edia
M
aint
enan
ce
Thoroughly Fill Out Your Social Media Profiles.
Shar
e vi
a yo
ur S
ocia
l N
etw
ork
ing
Acc
ou
nts
Star
t Con
vers
ing
and
Build
Re
lati
on
ship
s
Rele
vanc
e
http://vimeo.com/20003129
Sh
are
mo
re
than
Pro
mot
e
Wha
t will
mak
e yo
u re
put
able
? } Reach out to other influencers. } Join Groups / Clubs.”
} Invest in education. } Expand your capabilities.”
Sear
ch fo
r Lik
e-
min
de
d P
eo
ple
to
Con
nect
With
Step
s to
take
:
} Identify your passion } What is your business
model? } What is your end goal? } Create online presence } Connect with influences
and like-minded persons.
Continue the
learning journey!
http://digitalfilipino.com/
influence
#dimbootcamp