10 Insights into Being an Influencer in Any Industry by Kathleen Gage

Have you ever wondered how some people seem to succeed with ease while most struggle to build their business? There are some commonalities with those who are “making it happen.” Here are ten essential insights to building a highly successful and influential business in today’s environment.

Mindset No matter what training you receive and what skills you develop, without the right mindset, all is for naught. It’s easy to keep a positive attitude when things are going your way; the true test is when things are not going your way and you are able to stay the course in spite of this. Visibility The more visible you are to your market, the more impact you can have. Only fear and lack of commitment can limit your potential visibility. Living in the light To have the greatest impact you must be willing to move away from the shadows and stand tall and proud of who you are and what you are here to do. Let the light shine on your message! It’s amazing how we lurk in our own shadows, waiting for someone to give us permission to live in our greatness. Well, today is that day. You have permission. Standing in your power To have the greatest impact you must be able to “stand” in your power – “own” your power – instead of blending in. (Blending in is fine if you want to live in the status quo.) Fulfilling your purpose through your business Many of us dwell in “someday” – someday I will take the risks I need to take; someday I will write the book; someday I will play bigger. But when you live in someday, you will never fulfill your purpose. Today is the day. There is no time to waste. Knowing your worth A huge part of fulfilling your purpose is knowing your worth. Many of us were told as youngsters to be quiet and keep our opinions to ourselves. You can no longer afford to do this, either literally or in regard to fulfilling your life purpose. Developing short-term and long-term strategies To achieve the most in your business, thus the greatest impact in the world, short-term and long-term plans are essential. Don’t fly by the seat of your pants; take the time to envision what you want, need, and desire.

Gaining trust in the market The more your market knows you, the better. I call this the “know-like-trust factor.” It takes time, effort, and commitment. There are a number of ways to build trust. Internet resources can help you build trust with your tribe in a very cost-effective way. The playing field has been leveled. What used to be reserved for the “big boys” is now available to virtually anyone who has a computer and online access. Packaging your knowledge The best way to build your business and send your message out to the world is to package your knowledge into various types of information products. You and your tribe will benefit greatly when you offer your products and/or services using various “price points” – everything from free to products or programs that sell for tens of thousands of dollars. Being proactive Take the initiative to use the simple yet very powerful ways to get your message out to the world. Sitting back and waiting for things to happen is not the way of the conscious entrepreneur. You must be willing to take action; consistently and with focused attention. Conclusion When you apply the information above on an ongoing basis you will be amazed at what will transpire. You, your business and your market will be transformed.

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