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Improving Your
Professional Digital
Footprint
#HETSevents
PURPOSE
Building Your Footprint
Facebook: Social vs Professional
Facebook: Social vs Professional
Facebook: Social vs Professional
Twitter: The importance of Hashtags
● #HETSevents
● #Latism (Latinos in Tech Innovation and
Social Media)
● #gov
● #politics
● #hitsm (“Healthcare Information Technology
Social Media
● #hcsm (healthcare social media)
Key Takeaways
● Define your Mantra
● Become visible and control your footprint
● Reputation and Word of Mouth
● Keep consistency: Name and Content
● Generate contacts through hashtags
Who would you like to
reach?
