I Have My Niche Now What?

© Chris Green & John Logar 2013

www.FreelanceUnleashed .com & www.MakeEveryDayAPayDay.com

Action Steps

• Select a Niche • Do the research• What services are you delivering?• Build a list• Contact the industry association• Connection points• Strategy plan including income projection

© John Logar 2013

© John Logar 2013 www.MakeEveryDayAPayDay.com

Research• Market competition check websites• Market trend up or down event effected• Are there 50 Plus players in the market• Is their a high value niche within the niche• Marketing activity, Advertising, Tradeshow,

Brochures ,catalogues, events, Direct Mail, Sales Teams, Above the line marketing activities, sponsorship, supplier advertising support

• Average sale for the market• Contact someone you know who may know someone in

this niche and get them to introduce you for a Q&A


© John Logar 2013

What can you do to help this niche?

• Based on your research and what you have learned about the niche?

• What would your recommendations be in terms of your services and strategies?

• Do you see any gaps or opportunities in their market that don’t look like they are being explored or implemented properly?

• How is this going to help them achieve their objectives?• What do you think are the most important things that

they need to do to improve their marketing online?


© John Logar 2013

What is our approach

• Build a list • Create an eye opening relevant report • Phone mail phone strategy• Visit industry event for networking

opportunities• LinkedIn connection through question strategy• Contact the President and Interview them


© John Logar 2013

Create your plan • Write out your plan of engagement• Who are you targeting• What is their average sale figure• What is your average targeted sales figure for this market• List your approach• List your sales process and sales cycle and time frame

expectations• How many people are you targeting• How many do you want to bring on board • What is your expected target revenue


www.MakeEveryDayAPayDay.com© John Logar 2013

This is one of my actual niche market business plans John Logar

© John Logar 2013

Set up your activity boardProspect Contact Made Consultation Offer New Client

$ Value

Bob Bobson Prime Inc.

LinkedIn Yes $3K p/m$36K

3K

Alan Alanson Secondary Inc.

Phone Mail Phone

Yes 7K

Sue SusansonThird Inc.

Event Meeting

Pepper PotsFourth Inc.

Event Meeting Yes $5K p/m60K

5K

Chuck CharlsonFifth Inc.

Phone Mail Phone

Marky MarkSixth Inc

Trade Show Yes 10 K

Honey BeeSeventh Inc

Network Breakfast


© John Logar 2013

Strategy 1 Phone Mail Phone

1. Create a 4 – 7 page niche report2. Call prospects and ask them permission to send it

and permission to follow up for feedback3. Follow up build rapport4. Offer a consultation 5. Do the pre consultation questionnaire 6. Develop an implementation plan with your

recommendations and offer7. Invite them on board


© John Logar 2013

Strategy 2 Social Media

1. Select search for groups on Twitter & LinkedIn2. Find an open industry specific group 3. Search out directors and owners in the group4. Send an invitation to connect5. When they accept 6. Ask a relevant industry related marketing question 7. When they respond thank them and ask them permission to call

them and clarify?8. Add value in your conversation send a report as a thank you share

some ideas strategies tactics9. Offer a strategic focus session 10. Follow your sales process


© John Logar 2013

Strategy 3 Attend an Industry Event

1. Identify industry events 2. Lunches, Breakfasts, Dinners Courses and Seminars,

Conferences, tradeshows3. Get an invite or just book if they allow non members4. Dress appropriately, first impressions count prepare your pitch

and how you’re going to connect with people. Make sure you have plenty of business cards

5. Set a goal as to how many people you want to connect with 6. Find a centre of influence and get them to introduce you

around7. Offer to set up a meeting or offer a free strategic focus session


www.MakeEveryDayAPayDay.com© John Logar 2013

If you’d like to build a six figure consulting business in 90 days or less visit

www.MakEveryDayAPayDay.comIf you have a question for John Logar or would like to interview him for your podcast or have him speak to your group or organisation email him at [email protected]

Self Improvement

I Have My Niche Now What?