How To Use Google Analytics

1 © August 2013 mythreeseasons.com – How To Use Google Analytics

HOW TO USE GOOGLE ANALYTICS


ARE YOU EAGER TO KNOW ...

1. How many real people ended up on your web page?


2. How did they arrived on your site?


3. How you can keep them coming back?


... then take advantage of

Google Analytics.


GOOGLE ANALYTICS It is a tracking tool offered by Google that

generates statistics about a website.


It would be great to know that the basic service is free of charge. However, this is

available only for self-hosted Wordpress.org blogs. Free Wordpress.com sites cannot use

Google Analytics.


Basic service includes providing data on: site visits page views average time on site bounce rate pages per visit percentage of new visits


Basic feature also tracks referral traffic including search engine, direct visits, website referrals and marketing campaigns (Pay Per Click, Email marketing etc.)


If your site generates 10 million or fewer hits per month, then Google Analytics (GA) is free. If your site generates

more than 10 million hits per month, then GA offer increased limits as part of Google Analytics Premium.

Source: https://support.google.com/analytics/answer/1008065?hl=en

http://www.google.com/analytics/premium/features.html

https://support.google.com/analytics/answer/1008065?hl=en

https://support.google.com/analytics/answer/1008065?hl=en


Why don’t we hop into Google Analytics now?

In your browser, type

http://www.google.com/analytics/

http://www.google.com/analytics/


If you don’t have google account yet, click “Create an account”.


Click “Sign up”.


Fill out required fields. Follow instructions in creating a google account.


Click “Sign in” if you already have a Google account”.


Enter your email address and password. Click “Sign in”.


Click “Sign up”.


In this tutorial, we would like to track a website.


Make sure the Web Site tab is selected.


The default tracking method is “Universal Analytics”. We will use this as it has more

features.


Scroll down to set up your web property and account.


Next, populate the fields. Pretty straightforward.


Setting up the account name is a way of organizing all the sites you will track.


Data Sharing Settings are optional. Click the “?” for more information.


Scroll down a bit more and click “Get Tracking ID”.


Select your country from the Terms of Service Agreement pop-up window. Click “I Accept”.


New Analytics Admin window shall appear.


The default sub-window is the Tracking Code. You will find here the tracking ID and the tracking code. Status appears when you navigate from

one sub-menu to another.


Highlight the code. Right click and click “Copy”.


Log in to your Wordpress.


From your dashboard, Click “Appearance” then “Themes” then “Editor”.


You will be directed to this window.


From the right side of the window, click Footer.


From the Footer window, find </body>.


Just before the </body>, press “Enter” twice.


Right click and paste the tracking code from Google Analytics.


Click “Update File”.


That’s it. EASY!


To check if the tracking code is installed, go back to Google Analytics dashboard and

check the status.


If the status is “Receiving Data”, you’re on the right track.

CONGRATULATIONS!


If the status is “Tracking Not Installed”, wait for few more minutes then refresh the page.

If it is still not tracking, complete the

process again. Make sure you copy and paste the complete code. Don’t forget to

save your changes.


You can always navigate to the Tracking Code screen to check the status of the installation by following these steps: 1.Click Admin. 2.Go to the Property Name you have created. 3.Click Tracking Info. 4.Click Tracking Code.


Now, we go to STATISTICS.


Click the “Reporting” tab.


This is an overview of your website’s performance.


The upper part is a line graph which contains the following

metrics:


Visits – the number of visits to your site during a given period of time.

In this case, I’ve chosen the week tab.


Graph Interpretation: In the previous 7 days, there were

5 visits to this site.


% New Visits – percentage of new visitors against all visitors.


Graph Interpretation: 20% is the estimate of the

percentage of first time visits.


Page/Visit – the average

number of pages viewed during a visit to your site. Repeated views of a single page are counted.


Graph Interpretation: 5.40 is the average number of

pages viewed before the visitor leaves the website.


Pageviews – the total number of pages viewed. Repeated views of a single page are counted.


Graph Interpretation: 27 is the total number of pages

viewed by all visitors.


Avg Visit Duration – the average time duration of a session.


Graph Interpretation: 00:11:54 is the average time spent

by a visitor during a single visit.


Bounce Rate – percentage of a single page visit.


Graph Interpretation: 0%, which means a visitor always

views more than 1 page before leaving the site.


Unique Visitors – number of unduplicated visitors to your website.


Graph Interpretation: There is only 1 unique visitor over

the past 7 days.


Below the line graph is a summary of the metrics and their values. Also included is a pie graph showing the

returning visitor and new visitor sectors.


The default period setting that Google Analytics shows is 30 days. To change this, click the date range dropdown

found in the upper right corner of any report.


Select the from and to dates from the given calendar. Click “Apply”.


Google Analytics’s Standard Reports are grouped into: 1. Real-Time 2. Audience 3. Traffic Sources 4. Content 5. Conversions


In this tutorial, I am going to cover reports which I would like to keep

my eye on.


1.Audience –> Demographic –> Locations - provides information about the location of

my audience


2. Traffic Souces –> Sources –> All Traffic - displays the source of referral to your

website


3. Content –> Site Content –> All Pages - shows how frequently each page was

viewed


There are a lot more great reports that Google Analytics offers.

They will definitely help you improve the content of your site to meet the needs of

your audience.


Go and try it now. It will definitely be EXCITING

and worth trying!


For more tutorials, please visit mythreeseasons.com


http://www.flickr.com/photos/71982440@N08/6496961845/ http://www.flickr.com/photos/48710226@N03/4495752468/ http://www.flickr.com/photos/95431047@N07/8721813733/

http://www.flickr.com/photos/newlinks/63841992/ http://www.flickr.com/photos/cgandolfo/2224185399/

Photo Credits

http://www.flickr.com/photos/71982440@N08/6496961845/



http://www.flickr.com/photos/newlinks/63841992/

http://www.flickr.com/photos/cgandolfo/2224185399/

Self Improvement

How To Use Google Analytics