How to become a referral magnet

www.SmartSimpleMarketing.com

“How to Become a Referral Magnet”

Sydni Craig-Hart The Smart Simple Marketing Coach


Have You Been Asked for a Referral?

• Don’t you love passing along the word for: – Your favorite restaurant? – A great book you recently read?

• Would you love to have the same experience with your business? – Family members, friends, colleagues tell others

about the great work that you do


Clients • When you do great work for your clients, they:

– Become raving fans of yours – Become an unpaid sales force by spreading the

word about you

• How do you go about doing this?


Creating a Referral Based Business • Consistently attracting leads from your past

and current clients has the following benefits: – Cuts down on your marketing time – Decreases marketing costs – Gives you more opportunities to provide great

service – Helps you grow your network


The following are six PROVEN steps to teach you

how to create a business that is a referral magnet:


Tip #1 – Be Worthy of Referring • Always do your best! • Give your very best effort • Deliver on what you promise • Under promise and over deliver at every

opportunity


Tip #2 – Ask for Referrals • Don’t NOT ask because you feel intimidated! • Ask existing and past clients to introduce you

to those in their network – It IS an acceptable way to grow your business – Simple to do if a client has just commented on the

excellent quality of your work


Tip #3 – Educate Your Audience • Let contacts know how to refer you:

– Exactly what you are looking for – Give specific and relatable examples – Provide specific language and problems they

should be looking for so they know when to present your solutions


Tip #4 – Referral Agreements • Create agreements with key “Power Partners”

– Referral circle: Targeting same market, but with different type of service

– Your clients at one point or another may need the services of these Power Partners and vice versa

– Your Power Partners will introduce your services to their clients and you’ll do the same


Tip #5 – Systemize Your Efforts • Send out a monthly letter to your referral

partners – What’s new in your business

• Follow up on any leads you receive – Within 48 hours

• Keep track of your leads and check in regularly


Tip #6 – Thank You • Offer a gracious and generous thank you to

anyone that refers business to you – Promptly send a thank you card and a gift – Let them know how much you appreciate their

confidence in your services


The Result • You’ll become a referral magnet • You’ll be able to create a solid stream of

referrals • Create more profits and more freedom in your

business!


Thanks for watching! Visit www.SmartSimpleMarketing.com NOW to pick up your FREE marketing tools, including the free training “5 Simple Steps to More Clients, More Visibility and More Freedom” and to schedule a complementary “Business Breakthrough” session with Sydni!

Sydni Craig-Hart The Smart Simple Marketing Coach

http://www.smartsimplemarketing.com/

Self Improvement

How to become a referral magnet