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Presentation by Jackie Ward for Social Media Breakfast Maine on how WCSH6 uses social media.
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How the media uses social media
SMBME May 18, 2012
Social Media Impact on Local Headlines
• Ayla Reynolds Case
• Standoff in Porter
• High Speed Chase
• STORM CENTER
Each Gannett media outlet stresses importance of social media
Within television, each station has a Social Media CoordinatorWCSH6: Brett Whitmarsh (@BWhitmarsh)
Meet monthly to discuss best practices, current trends, & emerging platforms/uses of social media
Gannett currently finalizing a company wide policy
WCSH6 Acting Policy
1. Maintain journalistic principles and ethics
2. Everything is public!
3. Do not publicly editorialize
4. Re-tweets and “likes” are not endorsements
5. Respect Copyrights
6. Check links before sharing
7. Guard personal information
8. Accountability
Key Goals of our Social Media Policy
Protect the integrity of the news
Protect the station’s reputation
Protect employee safety
“The news never sleeps!”
“The news never sleeps!”
Personalities
Personalities
Personal Use
![Strategic Uses of Social Media for Wineries [Infographic]](https://img.dokumen.tips/doc/110x75/54943eeeb47959384d8b4a28/strategic-uses-of-social-media-for-wineries-infographic.jpg)
