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S A N D R A L U T T C H E N S - V A N A L L E N , C K D D I R E C T O R , I N S P I R E D L E A R N I N G , M A S T E R B R A N D C A B I N E T S
I n c .
2011
A N D B E Y O N D
15
Home Layout Trends
Changing lifestyles call for changing living spaces
10
Inspire Me
Home Layout
Kitchen Design
Color & Style
Storage and Accessibility
Who is your customer? 11
Single Young couples Childless couples Traditional families Empty nesters Multi-generational First time buyer Move up buyer Stay & upgrade
Who is your customer? 12
24% Age 45-54 20% Age 55-64 18% Age 25-34 16% Age 35-44 16% Age 65+ 6% Age 18-24
6%
18%
16%
24%
20%
16%
Home Layout Trends 13
What does Generation Y want and/or EXPECT?
Ages 20-34
Higher Quality items such as granite countertops
A result of years spent watching design shows
No need for dining rooms-Gen Y buyers will eat anywhere they want
Home Layout Trends 14
What do WINKs want? (Women with Incomes & No Kids)
Safety Walk-In Closets Easy access to Laundry area Secure Doors Social Opportunities Quality Fixtures
By 2015 more than two out of every five households occupied by Gen Y people will be WINKs