TheWhole Brain

Model:Understanding

Thinking &Communication

Styles

Andre Delicatahttp://andredelicata.biz/

Warm up excerciseWarm up excercise

The two hemispheres control vastly different aspects of

thought and action.

Each half has its own specialization and thusits own limitations and

advantages.

Hemispheric Dominance

Left Hemisphere•Speech, Verbal

•Logical Mathematical

•Linear Detailed

•Sequential

•Controlled

•Intellectual

•Dominant

•Worldly

•Active

•Analytical

•Reading, Writing

•Order

Right Hemisphere•Musical

•Holistic

•Artistic

•Symbolic

•Spontaneous

•Emotional

•Intuitive

•Creative

•Spiritual

Quadrants Orientation

• Left mode A / B is male oriented• Right mode C / D is female oriented• Cerebral styles A / D prefer for

technical and experimental thinking• Limbic styles B /C prefer stability of

tradition with a caring responsiveness

Male Female Differences

Male•Mathematics

•Mechanical

•Understanding Theories

•Probing Questions

•Analytical

•Linear Reasoning

•Problem Solving

•Understanding Facts

•Task Forces

•Creativity based on technical, “thing” orientated.

Female•Foreign Languages

•Hearing/Listening

•Verbal Ability

•Intuitive

•Evocative Questions

•Contextual

•Holistic

•Problem Understanding

•Process Understanding

•Creativity based on Intuition & Relationships

Physiology Metaphor

TheBrain

TheWhole Brain

Model

TheOrganizingPrinciple

Application

TheHBDI

A

B

D

C

Architecture

A

B

D

C

The Whole Brain Model

25

94

The Whole Brain Model• Four quadrant metaphoric model

• Preferred modes of thinking, learning andworking

• Based on brain research

• Nature and Nurture

• All styles are neutral

• We have all the styles

• Preferences different from competence

• Similarity and complementarity

• Organizations need all styles

• Understand and value diverse styles

Physiology Metaphor

TheBrain

TheWhole Brain

Model

TheOrganizingPrinciple

Application

TheHBDI

A

B

D

C

Architecture

A

B

D

C

© Herrmann International Group™ 2000-2003

The Whole Brain Model

Styles at Work

Logical Big PictureRational Creative

Organized InterpersonalPlanned Feelings

What are the Four Brain Quadrants?

Analyze Facts, logic, statistics, data

Rationale for listening, taking action, making decisions

What?

Organize Details, arranged systematically (linearly, sequentially)

Safety, reliability, history

How?

Personalize

Emotional connection between speaker and listener

(strong motivational factor)

Who?

StrategizeStrategize Big picture, future vision

Explores possibilities, sets long-term goals

Why?

HBDI

AuthoritarianMaterialisticAcademic Realistic

ReliableTraditionalTask-driven Bureaucratic

ExperimentalFuturisticInventive Flexible

Value-OrientedHumanistic Cooperative

The Whole Brain Business Book (Ned Herrmann)The Creative Brain (Ned Herrmann)

WHOLE BRAIN TEACHING AND LEARNING

LogicalRational

QuantitativeTheoretical

OrganizedSequentialProceduralMethodical

VisualConceptual

SimultaneousExperimental

EmotionalExpressive

InterpersonalKinesthetic

A

B C

D

RIGHTLEFT

UPPER

LOWER

Exp

erie

ntia

lC

on

crete

Intellectual

Instinctual

OPEN MINDED

FEEL

ING-B

ASEDCONTROLLED

FACT-

BASED

Non

-Verb

al

Verb

al

The A and B quadrants are practical and realistic.

2

59

4

• Logical

• Analytical

• Linear Thinking

• Quantitative

• Here-and-Now

BLUE

• Argue Rationally

• Generalize from specifics

• Problem-solve logically

• Know the bottom line

• Critical Analysis

• Solve tough problems

• Gather facts

• Measure precisely

• Make things work

• Rational, unemotional

• Consider financial aspects

• Goals & outcomes

• Realistic & present-oriented

• Efficient

Quadrant A Skills Uptake

Expects• Precise, to the point, information • Theory & logical rationales • Proof of validity • Research references • Textbook reading • Quantifiable numbers, data sets, problems • Opportunity to ask challenging questions • Subject matter expertise

Struggles with• Expressing emotions • Lack of logic • Vague, imprecise concepts or ideas

• Directive in all business• Comfortable with concrete information, like

computer programming, Mathematical formulas, Medical terms, Legal briefs and Stock market indexes

• Lives in a technical world and likes factual evidence

Quadrant A style is typically authoritative

Quadrant A Behavioural aspects

• Quadrant A persons use words like

How? Prove it? Must, Typically. Should, explain, Logical, rationally, I think, Quotes statistics and evidences

• Interested in purchasing useful objects only, reading business/ technical articles

• Do not understand others’ feelings and emotions. Do not like humor

• Organized

• Sequential

• Safe-keeping

• Planned

• Detailed

• Implementer

GREEN

• A rule and a place foreverything

• If it ain’t broke, don’t fix it

• On time

• Action-oriented

• Approach problemspractically

• Stand firm on issues

• Maintain standard ofconsistency

• Stable leadership &supervision

• Detailed plans & procedures

• One thing at a time

• Keep financial recordsstraight

• Neatness & protocol count

• Disciplined & reliable

• Order & control

Quadrant “B” Skills Uptake

Expects• An organized consistent approach • Staying on track, on time • Complete subject chunks • A beginning, middle, and end • Opportunity to practice & evaluate • Practical applications • Examples • Clear instructions/expectations

Struggles with• Risk • Ambiguity • Unclear expectations/directions

Quadrant B style is typically traditional, conservative and risk avoiding

• Highly traditional and conservative• Strive for safety and stability• Resist change. • They like order and work best in an

organisation where the lines of authority is clear,

• Strictly follows rules

Quadrant B Behavioural aspects

• Quadrant B persons use words like usually, quoting past incidents, quotes rules and regulations, plan ahead before talking, think and talk about the safety procedures

• Completes the work in time, gets irritated for being late

• Spends more time in planning, wants everything go in undisturbed smooth fashion

• Discourage new ideas and resist change

• Interpersonal

• Feeling-oriented

• Teamwork

• Intuition

• Communication

RED

• Attuned to people &group dynamics

• Empathetic & nurturing

• Experience is reality

• Intuitive, understanding

• Care about values

• Recognize interpersonaldifficulties

• Helping, coaching,partnering

• Participation & collaboration

• Expressive, talkative, friendly

• Spirituality

• Personal growth

• Build relationships & teams

Quadrant C Skills Uptake

Expects• Group discussion & involvement • To share & express feelings/ideas • Kinesthetic, moving around • Hands-on learning • Personal connection with teacher/group • Emotional involvement • A user-friendly learning experience • Use of all the senses

Struggles with• Too much data and analysis • Lack of personal feedback • Pure lecture, lack of participation

Quadrant C is personable,interactive and care giving

• Highly participative, oriented to teams and communities

• Concerned about the people and comfortable with people

• Ready to help out of the way and counsel others

• They are usually musical

Quadrant C Behavioural aspects

• Quadrant - C persons use words like I feel, pleasure, crazy, humorous, shouts, touches others while talking, please, consider, accept, excellent, lovely, beautiful, talks about picnic, music

• Always with people• Goes for tours and picnics frequently with family

and friends

• Creative

• Innovative

• Holistic

• Synthesizing

• Visionary

YELLOW• See the “big picture”

• Risk-taker

• Recognize new possibilities

• Integrate ideas & concepts

• Bend or challengeestablished policies

• Problem-solve in intuitiveways

• Use metaphor

• Originality & imagination

• Curious & adventurous

• Design/Artistic

• Like variety & multi-tasking

• Envision the future

• Impulsive & playful

Quadrant D Skills Uptake

Expects• Fun and spontaneity • Playful, surprising approaches • Pictures, metaphors, overviews • Discovery of the content • Freedom to explore • Quick pace and variety in format • Opportunity to experiment • New ideas & concepts

Struggles with• Time management and deadlines • Administration and details • Lack of flexibility

Quadrant D is holistic, risk oriented, adventurous, initiative and entrepreneurial

• Conceptual, imaginative, integrative, adventurous, risk oriented, global

• Talk about possibilities, strategic planning, independent, inventive, innovative and does always different

• Thinks bout the future, open minded and less conservative

Quadrants C & D are open minded, like initiative and are flexible

Quadrant D Behavioural aspects

• Quadrant D persons while talking ask Why not, What if, Try, Novel, etc.

• Last minute action• Procrastinates but completes the tasks• Interested in novelty • Unplanned

• Being Challenged

• Analyzing & Diagnosing

• Logical Processing

• Finance & Numbers

• Making Things Work

• Solving Tough Problems

• Clarifying Issues

• Explaining Things

• Dealing with the Future

• Seeing the Big Picture

• Inventing Solutions

• Developing New Things

• Providing Vision

• Taking Risks

• Integrating Ideas

• Bringing About Change

How I Like to Put My WHOLE BRAIN to Work

• Administering

• Attending to Detail

• Being in Control

• Building Things

• Establishing Order

• Timely Implementation

• Planning Things Out

• Providing Support

• Coaching

• Working with People

• Communicating

• Building Relationships

• Expressing Ideas

• Teaching/Training

• Persuading People

• Being part of a Team

Whole Brain Model Communication Preferences

BLUE

• Facts, no Fluff

• Technical Accuracy

• Articulated ideas

• Brief, Clear, Precise

• Critical Analysis

• Straight forward

GREEN

• Details

• Thoroughness

• Rules & Procedures

• Action Plans

• Explanations

• Stay on topic

YELLOW• Metaphors

• Big Picture Overview

• Imaginative

• Conceptual framework

• Exploration

• Visual

RED

• Feelings & values

• Open discussion

• Expression

• Personal touch

• Empathy & consideration

• Stories & examples

“What’s the Theory of the case?”

• Define goals & objectives

• Logically solving problems

• Critical analysis & theory

• Efficiency, cost & data

2594

“Challenge the Status Quo”

• Strategize & visualize the future

• Risk taking & experimenting

• Combining & connecting concepts

• Brainstorming new ideas & solutions

• Working toward quantifiable outcomes • “Big picture” perspective

GETTING DOWN BREAKTHROUGHTO BUSINESS THINKING

Team Approaches

“How can we make this happen?”

• Attention to detail & procedures

• Moving from point A to point B

• Task allocation, organization & planning

• Follow-up & scheduling with time lines

• Making sure everything is in order & incontrol

MOVING TOWARDCLOSURE

“Being part of the team”

• Mediating & facilitating

• Sharing, listening & expressing

• Collaborating & building relationships

• Intuitive sensing of underlying issues

• Being sensitive to other people

KINDLING THE SPIRITOF COMMUNITY

Management Styles

Blue• Authoritative

• Directive• All-business

• Analytical• Factual

Green• Traditional

• Conservative• Organized

• Accountable• Safe-Keeping

Yellow• Adventurous

• Visionary• Entrepreneurial

• Idealistic• Holistic

Red• Team-Oriented

• Supportive• Personable

• Intuitive• Communicator