GuideStar India’s Presentation

Essential elements of Partner NGO Selection and

Measuring the Effectiveness

Workshop on Corporate Social Responsibility for PSEs

February 16, 2012 – Mumbai

Organised by

Department of Public Enterprises, Government of India &

Bombay Chamber of Commerce & Industry

Let’s play on the Spectrogram

Working with

NGO Partners

is great!

Working with

NGO Partners

does not

work!

Let’s play on the Spectrogram

We easily find

NGO Partners

of our choice

Where are the

NGOs?

Voices

We want to work with NGOs. Where do we

find suitable & reliable ones?

Is there a way to let people know our current needs?

How can we find orgs doing similar work so

that we can collaborate/compare/

learn?

How do we get to know of workshops/

awards/ new opportunities for our

partners?

How do we find NGO partners that meet our

criteria?

Is there a quick way to check NGO credibility?

Is there one place where we can find everything about

NGOs?

How to select NGO Partners

You have decided your CSR objectives & goals

Assumptions

You have a clear CSR strategy

You have decided to partner with NGOs

Your chance of finding the right NGO Partner(s) is

as good as how your clear you are about what you

want them to do

What we will discuss

Define specifications

Define criteri

a

Specify what you

want to know

Search for

partners

Invite applications

Evaluate

Define Specifications

Geography

Theme/ cause/ communities

Your Role/ type of intervention

Budget

Expectation from NGO/ capability

Level of engagement

Define Criteria

Legal compliance

Financial diligence

Governance

Transparency & Accountability

Effectiveness: Theory of Change, Metrics, Efficiency

Size & capacity/ willingness

Reputation/ Recognition/ Certifications/third party evaluations/ Supporters

Specify what you want to know

About the organisation

About the location/community

About the cause

About the project

Share your criteria & selection process

Search for Partners

Search instantly on www.guidestarindia.org using criteria filters/ Propoor/ Karmayog/ Indianngos

Search accredited lists/ partners of grant makers

Ask around: local area, local government, other PSEs, ask employees

Explore co-funding, leverage government programmes

Engage a facilitator/ consultant

Where are the NGOs?

CSO

3.2mn regd

1.8 mn contacted

0.5mn traced

CAPART

26,000

NPS – Planning

Commission

39945

FCRA

42,000

Maharashtra

CSO:

4.84 L regd

0.40 L contacted

0.08 responded

State: 10.25 L

50,000 reg p.a.

IT

100,000 ITR

in 2010-11

What happens when come get together

Maharashtra

3956

Uttar Pradesh

6003

GuideStar India access: 38992

Madhya Pradesh

1607

Rajastha

n

1639

Jammu & Kashmir

365

Himachal Pradesh

199

Uttarakhand

523

Haryan

a

563

Delhi

2712

Bihar

1726

West

Benga

l

3884

Orissa

1854

Gujarat

2258

Karnataka

2045

Kerala

817

Tamil Nadu

2605

Andhra

Pradesh

2246

Assam

915

Arunachal Pradesh 112

Nagaland 186

Manipur 758

Mizoram 50

Tripura 154

Meghalaya 86

Sikkim

18

Daman & Diu

4

Dadra &

Nagar Haveli

7

Lakshadweep

4

Puducherr

y

70

Chandiga

rh

78

Andaman & Nicobar

10

Give India + Credibility Alliance + GuideStar India: 1321

Give India + Credibility Alliance : 439

GiveIndia 308 NGOs

Who uses GuideStar India

What is GuideStar India’s reach

GuideStar India is an online, fully searchable database of

reliable and comparable information on NGOs registered in

India.

1700 NGOs with different levels of validation

At least verified for

-Registration as trust/ society/ sec 25

company

- IT PAN

- Proof of current existence

Additional validation

-Memberships/ Accreditation/

Supporters

-Scanned copies of ITR, Audited

Accounts, FCRA & Tax certificates

38000+ NGOs on email

5000+ NGO documents

What NGOs say about GuideStar India

“Opportunity knocks at your door only

once but GuideStar India knocks at

your door again and again until you

grab the opportunity! ” Fatima

Lawrence, President, Lakkasandra

Ashwini Mahila Sangha

“Soon after being a part of GuideStar India, we got an opportunity to attend

an IT Workshop conducted by NASSCOM Foundation. Through this

workshop we could familiarize with various online tools to promote our cause.

Our presence on the Guidestar India website and a social networking

site, in fact has helped us to get associated with an industry donor,

who was looking for a small NGO. It is a phenomenal long term value

addition from Guidestar India to a small NGO like ours within a few months of

association." Dr Usha Pillai, Chairperson, IDEA Foundation

What Donors say about GuideStar India

“The credibility of organisations is key to

how we select our partner charities. As part

of our detailed due diligence procedure, we

use the resources provided by

GuideStar India to ensure that donations

make the maximum impact and funds are

distributed responsibly and effectively.”

Abha Thorat-Shah, Director, The British

Asian Trust

Our member Table in Ahmedabad wanted to build a school in the Rural part of North Gujarat. They

contacted various people and local references to qualify and identify a suitable project. After

several months of futile exercise, we approached GuideStar India. They updated their Blog and

also sent email communication to various shortlisted NGOs on their database. The response from

NGOs was overwhelming. We then started shortlisting and qualifying the various requirements

quoted by various schools. We finally selected Adwait Vidhyamandir, Jaasra (North Gujarat). The

role of GuideStar has been most critical in getting us together. People are surprised to see

our association with Adwait Vidyamandir and also Village Jaasra since we had no

association prior. It is generally seen that people try to carry out service projects only in native

village or village with direct reference. In our case we trusted the due diligence of Guidestar in

enrolling the NGOs.

Who uses GuideStar India

“Soon after being a part of GuideStar India, we got to attend an

IT Workshop conducted by NASSCOM Foundation. Our

presence on the Guidestar India and a social networking site

has helped us to get an industry donor looking for a small

NGO. It is a phenomenal long term value from Guidestar

India to a small NGO like ours within a few months.” Dr Usha

Pillai, Chairperson, IDEA Foundation

Benefits: Training workshops, volunteers, fast track

registration for fundraising & other programmes, monetary &

in-kind donations, corporate relationships, winning awards,

etc.

15000+ unique visitors 129000+ page views

Invite Applications

Create a form that allows comparison & evaluation, do not ask for what exists

Create a target list, reach out, not over reach

Ask around: local area, local government, other PSEs, ask employees

Explore co-funding, leverage government programmes

Engage a facilitator/ consultant

Evaluate Applications

Desk review

Interview, reference checks

Visit

Evaluate Project

Does it fulfill a need

Community involvement

Costs

Key activities

Capacity to scale, implement & sustain

Deliverables & metrics

Assumptions & Risks

Co funding/ leverage other schemes

Level of engagement: staff/ families/ suppliers

Contribution of skills

How does it meet your CSR objectives & goals

Be supportive,

help the NGO

think through the

costs, risks,

critical path,

identify areas

where you can

help them

implement with

your resources &

skills

NGO Sector Resources to leverage

www.guidestarindia.org

www.credibilityalliance.org NGO India 2012

March 16-18

Gurgaon

How do we all

link up to TISS

National CSR

Hub

Some posers

Use your unique strengths as PSEs to

identify projects, partner with NGOs &

the NGO sector

• How about supporting the creation of a

robust pool of NGO partners

•Support the Mapping NGOs across

India

•Support Capacity building for NGOs

•Demolish language barriers

•Create platform to share amongst PSEs

•How to bring the voice of the

community

Thank you!

Pushpa Aman Singh

CEO

pushpa@guidestarindia.org

GuideStar India

An initiative of Civil Society Information Services India

814-A wing, Corporate Avenue | Sonawala Road |

Goregaon (E) | Mumbai 400 063. India.

Ph: +91-22-26856900/99 | Visit www.guidestarindia.org

and http://guidestarindia.blogspot.com/

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