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Taking Google AdWords to the Next Level
Google AdWords Advanced Tactics
What You Can Expect
• Not AdWords 101• The “What”, Not the “How”
Tactic #1: Optimize for Cost per Conversion
• CTR• Ad position• Clicks• Impressions• Cost per Conversion– Figure out how much a conversion is worth to you
Tactic #2: Obsess Over Keyword-Ad-Landing Page Consistency
Tactic #3: Improve Your Quality Score
Tactic #5: What to Do When Your Campaign Is Limited by Budget
1. Raise your budget if you can2. If you can’t, lower your bids
Tactic #6: Learn How to Write Great Ads
• Informational
• Filter out the wrong traffic
• Use benefits
• Call out your target audience (“Are You a Web Designer?” or “Attention Web Designers”)
• Ask questions
• Use numbers
• TEST! (Don’t let Google do it for you)
Tactic #7: Use Negative Keywords
• The obvious ones• Google Keyword Tool
• Search Query report
• ROI Analysis
Tactic #8: Consider Enhanced CPC Bidding
Tactic #9: Use Sitelinks
Tactic #11: Use Remarketing
Tactic #12: Use the Content Network
Tactic #13: Use Placement
Tactic #14: Use the Ad Builder or Your Own Banner Ads
Tactic #15: Consider Using Video Ads
Tactic #16: Use Mobile Ads
Tactic #17: Find More Great Keywords
• Opportunities tab
• Search Queries report
• Your top performing keywords
Tactic #18: Use All 4 Types of Matches and Bid Accordingly
• EXACT: [blue suede shoes]– blue suede shoes
• PHRASE: “blue suede shoes”– buy blue suede shoes online
• BROAD MATCH MODIFIER: +blue +suede +shoes– blue suede shoe
• BROAD: blue suede shoes– suede shoe store
Link Building Webinar
www.TheOutsourcingCompany.com/blog (Check Tomorrow)
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