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Word-of-mouth has always been the best way to attract new people to your business or organization. Constant Contact’s new Social Campaigns product makes it fast and easy for small businesses to run frequent promotions and offers on Facebook that turn fans into customers (through sales, leads, and donations.) In Getting Started with Social Campaigns, you are invited to sit back and watch the Constant Contact Social Campaigns product in action! You’ll learn how a social campaign can help market your organization, and the 5 steps you need to run a great social campaign. Along the way, we’ll discuss tricks-of-the-trade and other relevant best practices. You’ll have plenty of time to ask questions, provide feedback, share your experiences, and listen to how others are using Constant Contact Social Campaigns to grow their business and establish lasting relationships with customers and members.
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© 2012 #ctctsocial @constantcontact #ctctsocial @constantcontact
getting started with
Social Campaigns turn visitors into fans
© 2012 #ctctsocial @constantcontact
introduction + agenda • what is a social campaign?
• 5 steps to a great social campaign
• live demonstration – see it in action!
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© 2012 #ctctsocial @constantcontact
agenda • what is a social campaign?
• 5 steps to a great social campaign
• live demonstration – see it in action!
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© 2012 #ctctsocial @constantcontact
what’s a social campaign?
A social campaign leverages the power of social media by running a gated promotion or offer on a Facebook Landing Page, and promoting it to your email list and social networks to engage your existing audience, attract new fans, and turn fans into customers.
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© 2012 #ctctsocial @constantcontact
fans want incentives
the #1 reason people like a Facebook Page is to receive
discounts, promotions and exclusive content
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© 2012 #ctctsocial @constantcontact
what is a “Social Campaign?”
Social Campaigns makes it fast and easy for
small businesses to run frequent promotions and
offers on Facebook that turn fans into
customers – through sales, leads and donations.
Build a great offer or promotion. Deliver it to your
networks. See results. It’s that simple.
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© 2012 #ctctsocial @constantcontact
run real and measurable campaigns
using custom tabs
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© 2012 #ctctsocial @constantcontact
Step 1: build the “Like Gate Page” Step 2: build the “Reveal Page”
how you create a social campaign
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Step 3: promote
© 2012 #ctctsocial @constantcontact
the power of promotion
traffic to tabs on Facebook that is driven
by promotion via email, posting, and ads
90% facebook
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Source: TechCrunch.com
© 2012 #ctctsocial @constantcontact
Step 2: go to the “Like Gate Page” Step 3: go to the “Reveal Page”
what your audience will do
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Step 1: click on link
© 2012 #ctctsocial @constantcontact
Existing fans have already
Liked you. They will see your
promotions, click and go
directly to the “Reveal Page.”
what about my existing fans?
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© 2012 #ctctsocial @constantcontact
agenda • what is a social campaign?
• 5 steps to a great social campaign
– build a great offer
– create clear calls to action
– promote your message
– see meaningful results
– do it again!
• live demonstration – see it in action!
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© 2012 #ctctsocial @constantcontact
1. create a great offer are you:
• selling a product?
• offering a service?
• promoting a cause?
can you offer:
• a discount?
• exclusive content?
• a sweepstakes?
have clear
call to action publish + promote
meaningful results
do it again!
create a great offer
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© 2012 #ctctsocial @constantcontact
ways offers can drive results
Offer a Coupon
Share Exclusive Content (PDF, recipe, tips, check list, instructions, whitepaper…)
Share a Video
Sell with E-Commerce
have clear call to action
publish + promote
meaningful results
do it again!
create a great offer
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Run a Sweepstakes (and grow your email list)
Get Donations (using your own donation link)
© 2012 #ctctsocial @constantcontact
1. what’s a great offer? (B2C) • coupon/online discount
• “how to” tip related to your business
• special discount just to fans
• video that gives an inside look at your biz
• showcase seasonal specials
• sweepstakes or contest
have clear call to action
publish + promote
meaningful results
do it again!
create a great offer
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© 2012 #ctctsocial @constantcontact
1. what’s a great offer? (B2B) • downloadable content: tips,
whitepaper
• drive event registrations
• coupon/online discount
• video of your office, employees or services
• sweepstakes or contest – gather email addresses
• sneak peek of seasonal items
• free consult or demo
have clear call to action
publish + promote
meaningful results
do it again!
create a great offer
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© 2012 #ctctsocial @constantcontact
1. what’s a great offer? (non-profit) • video that promotes your mission
• fundraising drive
• printable calendar of volunteer opportunities
• downloadable PDF of key resources or tips
• offer a sharable image people can download and share to show their support
• promote an upcoming gala or special event
have clear call to action
publish + promote
meaningful results
do it again!
create a great offer
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© 2012 #ctctsocial @constantcontact
need more ideas?
have clear call to action
publish + promote
meaningful results
do it again!
create a great offer
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• Social Campaigns examples
– www.constantcontact.com/so
cial-campaigns/campaign-
examples.jsp
• Constant Contact blog
– blogs.constantcontact.com/ta
g/social-campaigns-2/
© 2012 #ctctsocial @constantcontact
2. create clear calls to action
Make it clear you want them
to LIKE you.
Tell them what to do next!
publish + promote
meaningful results
do it again!
create a great offer
have clear call to action
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© 2012 #ctctsocial @constantcontact
• create a custom
email marketing list for
future engagement
encourage fans to join your list
publish + promote
meaningful results
do it again!
create a great offer
have clear call to action
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© 2012 #ctctsocial @constantcontact
3. publish + promote everywhere! share your social
campaign:
• in an email newsletter
• at your store/POS
• on all your social
networks
• on your personal profiles
• in a blog post
• Facebook ads and
Sponsored Stories
meaningful
results do it
again! create a
great offer have clear
call to action publish + promote
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© 2012 #ctctsocial @constantcontact
4. see meaningful results with Social
Campaigns reports
• engagement and audience growth
– new Facebook fans
– new email contacts
• share stats
– total shares
– Facebook shares
do it
again! create a
great offer have clear
call to action publish + promote
meaningful results
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© 2012 #ctctsocial @constantcontact
% of visitors who also clicked
a link within the campaign
% of visitors who also clicked a
link then also shared your
campaign
4. see meaningful results with Social
Campaigns reports
do it again!
create a great offer
have clear call to action
publish + promote
meaningful results
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© 2012 #ctctsocial @constantcontact
4. see meaningful results with Social
Campaigns reports
see how many people are clicking on each of
the links on your Social Campaign Page
do it again!
create a great offer
have clear call to action
publish + promote
meaningful results
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© 2012 #ctctsocial @constantcontact
5. do it again: The Tea Spot
create a great offer
have clear call to action
publish + promote
meaningful results
do it again!
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first offer: win a loose
leaf green tea set
second offer: win an
iced tea set for you & 3
friends
© 2012 #ctctsocial @constantcontact
5. do it again: Guilford Art Center
create a great offer
have clear call to action
publish + promote
meaningful results
do it again!
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first offer: win tickets second offer: 10% off
© 2012 #ctctsocial @constantcontact
resources for listening and posting
track your page
Insights
reply from your Inbox
read fan comments
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© 2012 #ctctsocial @constantcontact
Social Campaigns playbook
www.constantcontact-socialplaybook.com
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© 2012 #ctctsocial @constantcontact
Social Campaigns worksheet
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© 2012 #ctctsocial @constantcontact
we make social simple (online)
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www.constantcontact.com >>
Social Campaigns >>
Social Media Marketing Strategy Resources
© 2012 #ctctsocial @constantcontact
next steps…
Get started for free!
Begin running Social Campaigns on Facebook today!
Arm yourself with the tools, playbook, and coaching to get your first Social Campaign in front of your email
subscribers and social networks.
Call a coach at (855) 825-0404
Or visit www.constantcontact.com/social
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