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EO Toronto: Social media - fad or fantasticIs it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
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Social Media: Fad or Fantastic?
Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques
to help you navigate the world of social media.
1. Social Media: The Do’s and Don’ts, by Mark Evans
2. 9 No Nonsense ways social media can be applied to your business,
by mark Graham
3. How To Find Out (Almost) Anything About Anyone,
by Tyler Gompf
4. Wicked Success Stories, by Jay Goldman
Contents
Social Media The Do’s and Don’ts
Kool‐Aid,Anyone?
Social Media Pragmatist
The Don'ts
See Social Media as a Silver Bullet or Magical Elixir
See Social Media as a Standalone Activity
Don’t Use a Shot-Gun Approach
Make It a “Me, Me, Me” Activity
Don’t be Afraid of Criticism
Think Short Term
Get Obsessed with ROI
The Do’s
Have a Strategic Plan
Define Success Before You Start
Know Who You Are and Why it Matters
Be Authentic and Transparent
Be Consistent
Walk Before You Run
Hire the Right Person
Make Social Media Part of Your Corporate DNA
Create a Corporate Social Media Policy
Listen as Much as You Talk
Measure
Experiment
9 No Nonsense ways social media can be
applied to your business
Who has time for @#*%* social media?!
Does your industry feel like this?
#1 Damage Control
#2 Lead Generation/Recommendations
#3 Creating an emotional bond
#4 Getting your way (leveraging your social capital)
#5 Real Time Feedback
#6 Contests
#7 Media Opportunities
#8 Recruiting Tool
#9 Market Positioning
That’s a wrap … 1. Crisis Management 2. Lead generation 3. Turning Customers into Fans 4. How to get your way 5. Real time feedback 6. Collaboration inside the office 7. Contests 8. Media opportunities 9. Recruiting 10. Market positioning
How To Find Out (Almost) Anything
About Anyone
How To Find Out (Almost) Anything About Anyone
Basic Search - Personal - Xobni – (Facebook, LinkedIn, twitter).
Advanced Search - Professional, Competitive, Financial
- Hillsearch - Fintel - Dun and Bradstreet - The Wayback Machine - Proquest - Google Advanced
Xobni.com - Plug-in for Outlook that pulls together Profile information from popular social media sites for anyone that sends you an email.
- LinkedIn, Twitter, Facebook etc.
- Great starting point to gleam information.
Hillsearch.org - Business Library dedicated to the pursuit of Small Business Kicking The Ass of Big Business.
- Founded by Guelph Ont, Native James J Hill in 1913.
- Its simply amazing.
Fintel.us - Industry Models
- Excellent source of benchmark and comparative data for any industry.
- Can begin to build a model of someone's financial structure.
Proquest.com ProQuest offers billions of pages of global content that includes historical newspapers, dissertations, and uniquely relevant resources for researchers.
MANDATE: to including content not likely to be digitized by others.
Wayback Machine - Complete Digital archive of the internet from 1996 to present.
- It catalogs every change that has happened online.
- In the Film industry early movies were recycled to recover the silver in the film. Cultural treasures were lost. - Internet Archive will not allow this to happen to the internet.
Dun and Bradstreet - Dun and Brad’s Million Dollar Database provides complete records of all companies.
Access to Private company info: - Credit ratings - Board of Directors - Shareholder Listings - Revenue numbers - Corporate Structures
Google.com - Advanced Search Term
Enter the name of the company or the person you are searching and add in word document, excel file or power point search - *.doc - *.xls - *.ppt
Summary
www.Dandb.ca
www.fintel.us
www.google.com
www.hillsearch.org www.archive.org
www.proquest.com
Wicked Success Stories
Obama Campaign 8m Facebook Fans 5.4m clicked “I voted for Obama” Facebook button Facebook/CNN had 600k+ status updates @ 4k /min 8500 updates during first minute of Obama’s speech
3m online donors contributing $500m
+
Dell 1.5m followers on @DellOutlet 3m connections across social sites
$6.5m revenue through these channels
+
+
Starbucks My Starbucks Uses Salesforce’s Idea Community (Dell IdeaStorm) More than 70k ideas submitted Top idea received 100k votes 6.4m Facebook fans
Cost cutting + Facebook + loyalty emails = 33% earnings increase ($0.16 to $0.24)
+ alesforce
Blendtec Extremely cheap startup cost ($1000-2500) Very low per episode cost (~$500) 83m views Average 970k views per video
700% increase in sales
+
Wine Library Started Wine Library TV for $300 (camcorder) 90k viewers $15k direct mail = 200 new customers; $7.5k billboard = 300 new customers; $0 Twitter = 1.8k new customers Featured in WSJ, GQ, Time, Conan, Ellen
Grew Wine Library from $4m to $60m $1m 10 book deal with HarperStudio
+
Thank you!
Ben Baldwin, EO Event Chair and Toronto Membership Chair [email protected]
Mark Evans, Presentation 1 [email protected]
Mark Graham, Presentation 2 [email protected]
Tyler Gompf, Presentation 3 [email protected]
Jay Goldman, Presentation 4 [email protected]
For more information …
