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Double your donations through Matching Gifts
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Double your donations Double your donations through Matching Gifts:through Matching Gifts:
With a few simple clicks!With a few simple clicks!
Who are LW Robbins & Adcieo?Who are LW Robbins & Adcieo?
• LW Robbins – Fundraising experts• Adcieo –Online engagement experts
• Services designed to:• Improve Fundraising Results• Increase Online Acquisition• Enhance Monthly Giving• Engage Lifetime Donors• Mine Employer Matching Gifts• Build a Bequest Backlog• Streamline Web/Admin Processes
Who is HEP?Who is HEP?
• 5,000 customers• 15 years experience• Most comprehensive Matching Gift database
• Developed proven tools to:• Identify and promote match opportunities• Gain access to the highest quality prospect
development information• Enhance your data
AgendaAgenda
What is a Matching Gift
Key statistics
Creating awareness
Leveraging past donations
Finding Matching Gift eligible donors
Matching Gifts are “free money”Matching Gifts are “free money”
What is a Matching Gift?
Employee Benefit
Employer Agrees to Match Employee Donation
◦ Match Ratio is usually 1 to 1 – Exxon, Fidelity◦ Usually a max per year ($1K-$20K)◦ Deadlines◦ Spouses & retirees can also be match
eligible
Statistics on Matching GiftsStatistics on Matching Gifts
1 in 10 gifts are eligible 17,000+ companies match gifts At least one new company added daily50% of the Fortune 500$1.3 Billion in 2011LSU receives $1 Million in Matching Gifts from
Exxon-Mobil for annually
StatisticsStatistics
American Cancer Society Quadrupled Matching Gifts over three years to $12+ Million as did Komen Maryland with 5 FTE’s
Works with small to large non-profits
Average Matching Gift – CAE Survey $740700+ Higher Education
StatisticsStatistics
13% of companies match 2 to 1 or higher
4000+ companies match volunteer time
Telethon Survey (90+) by Ruffalo Cody – 7.1% matching gift eligible and contributed 10% of revenues
Our Research Team will:
Looks for and finds new companies
Clients ask to check companies
30-40 changes in polices per day
Results – one new company added daily
Finding New CompaniesFinding New Companies
Purpose of Matching Gifts From a Purpose of Matching Gifts From a Corporate PerspectiveCorporate Perspective
Recruiting new employeesReinforces value with employeesHelps non-profitsEmployee retentionGood ‘corporate citizen’Tax and financial considerations
Incorporate into online donation formNewsletter articlesGift AcknowledgmentsSolicitations - use P.S.Website – drive to E-Match DonorBrochure inserts for Direct MailPromotion is key to success
Ways to Create AwarenessWays to Create Awareness
What Can You Do?What Can You Do?
Know before you chat with a potential donor
Measure matching giftsHave someone in chargeMajor Gifts can be matchedCreate a Culture of Matching GiftsTraining is available – free Visit our
Learning Center www.hepdata.com
Bishop Feehan’s
◦2009 – $31,000 (Passive Program)
◦2010 – $51,000 September to December
◦2011 – $117,000 First full year
Matching Gift SuggestionsMatching Gift Suggestions
Look Back Over Last Year’s GiftsFind Employer InformationFill Out FormVolunteers can helpMost donors are not aware of employer’s
matching gift programEvery Program is DifferentSpouses and Retirees can be matched
ProcessProcess
DONORDATABASE
EMPLOYERUNKNOWN
Employer Finder
EMPLOYERKNOWN
AutoMatch
Sample ResultsSample Results
SAMPLE FOOD BANKDATABASE
EMPLOYERUNKNOWN
FILE OF 10,000
EMPLOYERKNOWN
FILE OF 2,000
4.8% Match 9.4% Match
Nearly $400,000 in match eligible gifts over time
Unknown Employer Unknown Employer
Sample Food Bank◦10,358 donors with email addresses selected
49 CEO identified 2 SVP 23 VP
Exact Matches – 403 (3.9%) Likely Matches – 1,788 (175)
TOTAL – 2,191 (21%) Identified◦4.8% employers match gifts
Known Employer Known Employer
Sample Food Bank◦2,030 employers identified
190 (9.4%) employers match gifts
ReviewReview
What is a Matching Gift
Key statistics
Creating awareness
Leveraging past donations
Finding Matching Gift eligible donors
Double your donations Double your donations through Matching Gifts:through Matching Gifts:
With a few simple clicks!With a few simple clicks!