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What is content circulation and how can you use it in your content marketing strategy?
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Content Content CirculationCirculation
The 3The 3rdrd Pillar of Content Marketing Pillar of Content Marketing
Brought to you byBrought to you byBill DavisBill Davis
Internet-Marketing-Internet-Marketing-Muscle.comMuscle.comCoaching-Coaching-Academy.usAcademy.us
Content CirculationContent Circulation
What is it?What is it?
Should I do it?Should I do it?
If so, how?If so, how?
Internet-Marketing-Muscle.comCoaching-Academy.us
What is What is Content CirculationContent Circulation??
DefinitionDefinition– Publishing your content around the Publishing your content around the
‘net, whether original or ‘net, whether original or curatedcurated, so , so that it is discovered by humans and that it is discovered by humans and search engine bots alikesearch engine bots alike
– Same as “content syndication” or Same as “content syndication” or “content promotion”“content promotion”
– The 3The 3rdrd pillar of pillar of content marketingcontent marketing
Internet-Marketing-Muscle.comCoaching-Academy.us
Should I Do It?Should I Do It?YES.YES.
Promoting your awesome content, whether “original” or Promoting your awesome content, whether “original” or curatedcurated
Getting more “poles in the water” (you catch more fish Getting more “poles in the water” (you catch more fish that way)that way)
Sending Sending social signals social signals to the search engines – they will to the search engines – they will come find your original contentcome find your original content
Internet-Marketing-Muscle.comCoaching-Academy.us
How to Circulate ContentHow to Circulate ContentStep-by-StepStep-by-Step
Create great contentCreate great content
Install WP Syndicator on your blogInstall WP Syndicator on your blog
Publish your postPublish your post
Use HootSuite to syndicate, or circulate, your content out Use HootSuite to syndicate, or circulate, your content out to social media sitesto social media sites
Go to your published post and share it using your social Go to your published post and share it using your social media sharing buttonsmedia sharing buttons
Internet-Marketing-Muscle.comCoaching-Academy.us
How to Circulate ContentHow to Circulate ContentStep-by-StepStep-by-Step
Send a notification to your email lists about your new post Send a notification to your email lists about your new post – encourage sharing– encourage sharing
Use Digi Traffic Generator to social bookmark your new Use Digi Traffic Generator to social bookmark your new postpost
Run a Press ReleaseRun a Press Release
Set up up a hybrid linkwheel/pyramidSet up up a hybrid linkwheel/pyramid
Guest blog, link back to your postGuest blog, link back to your post
Mention your new post on your personal Facebook pageMention your new post on your personal Facebook pageInternet-Marketing-Muscle.com
Coaching-Academy.us
How to Circulate ContentHow to Circulate ContentStep-by-StepStep-by-Step
Leverage your content by repurposing it (turn blog post Leverage your content by repurposing it (turn blog post into presentation, video, audio, etc.)into presentation, video, audio, etc.)
Use Buffer and the HootSuite “Hootlet” bookmarklet to Use Buffer and the HootSuite “Hootlet” bookmarklet to share your own content as well as other relevant, quality share your own content as well as other relevant, quality content from authorities in your fieldcontent from authorities in your field
Sign up for Paper.li and/or Scoop.it and USE itSign up for Paper.li and/or Scoop.it and USE it
Internet-Marketing-Muscle.comInternet-Marketing-Muscle.comCoaching-Academy.usCoaching-Academy.us
Content Content Circulation Circulation ResourcesResources
WP SyndicatorWP Syndicator
HootSuiteHootSuite
Digi Traffic GeneratorDigi Traffic Generator
TwitterTwitter
FacebookFacebook
Other SitesOther Sites– Google+Google+– TumblrTumblr– YouTubeYouTube– LinkedInLinkedIn– PinterestPinterest– Paper.liPaper.li– Scoop.itScoop.it
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How to Reach Bill DavisHow to Reach Bill Davis
Internet Marketing MuscleInternet Marketing Muscle– http://internet-marketing-muscle.comhttp://internet-marketing-muscle.com
Coaching AcademyCoaching Academy– http://coaching-academy.ushttp://coaching-academy.us
TwitterTwitter– http://twitter.com/billspacedhttp://twitter.com/billspaced
FacebookFacebook– http://http://facebook.com/billspacedfacebook.com/billspaced
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