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View full webinar recording here http://www.hallme.com/webinars/business-facebook-pages-what-you-need-to-know-221.php Facebook is the most visited website on the internet. Most of your clients and potential clients are using Facebook. Are you using a Facebook business page to reach your target audience? In this webinar we will discuss business Facebook pages and show you how to optimize the profile to be found easily. We will also show some shortcuts to regularly adding content to your Facebook Fan Page, focus on new features of the new Facebook Timeline, and how to measure your efforts.
Citation preview
Facebook Business Pages – What You Need to Know
Photo credit: http://www.funkycovers.net/35_blue_background_facebook_cover.html
Who we are
Hall Internet MarketingPortland, MaineIn business over 13 years@hall_webFacebook.com/hallweb
Amanda O’BrienVP of Marketing@amanda_pants
Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
• Email [email protected]
Who is on Facebook?Over 900 millions users –
1 billion by EOY1 out of every 5 page views20 minutes spent per visitGoing public this month
Photo credit: http://www.flickr.com/photos/ideagirlmedia/5339904409/
http://www.trendhunter.com/trends/facebook-2012-infographic
Your customers are probably on FacebookYour customers are probably on Facebook
Photo credit: http://www.flickr.com/photos/sunfox/5085450754/
Facebook Business Pages
http://www.facebook.com/pages/create.php
Fill out as much information as you can
Have more than one administrator
Create a social media/Facebook policy
Have a plan
Plan out content, think about frequency
Turn personal profile into page http://www.hallme.com/blog/how-to-turn-your-personal-facebook-page-into-a-business-facebook-page/
Custom URL
http://www.facebook.com/username/
Makes sharing easier
Cannot change once confirmed
New Timeline
Cover imageNo more landing tabsCustom tabs and thumbnailsMilestonesPin PostsHighlight postsPersonalizedMessaging pages
Cover images
BIG 851x315 pixelsMost viewed piece of layoutNot ad space•No contact information•No calls to action•No ‘like this page’•Price or purchase info
More: http://www.hallme.com/blog/what-you-need-to-know-about-facebook-cover-images/
Pin images and highlight images
Pin stories to the top for 7 daysHighlights take up the full width of your page•Links•Photos•Videos•Events
Posts by others
Top right of page
Expand to view more
Able to remove
Photo credit: http://www.flickr.com/photos/mateeee/4777725250/
Delete bad comments
Could make your problem worse
Opportunity to set the record straight
Have a plan – what is acceptable?
Record deleted comments
More: http://www.hallme.com/blog/should-you-delete-bad-facebook-comments/
Photo credit: http://www.flickr.com/photos/mateeee/4777725250/
EdgerankEdgerankAlgorithm for what shows up on Facebook
Some content weighed more than others
More interaction = stays on pages longer
Want more likes and comments
Facebook EdgeRank formula is Affinity x Weight x Time Decay.
What gets the most likes?
Photos and videosRequest interaction – ask questions who, what, when but not whyShare other people’s content
Creating content
Integrate with other marketing
Have a schedule
Preplan content
Use your website content
Photos and videos
Mix it up
Photo credit: http://www.flickr.com/photos/35754040@N04/6907010363/
Integrate with the rest of your marketing
Photo credit: http://www.flickr.com/photos/fridlund/2194911895/
Automatic content push
Facebook public
Wants content created on Facebook
Photo credit: http://www.flickr.com/photos/johngreenaway/3356358479/
http://blog.hubspot.com/blog/tabid/6307/bid/32124/Facebook-Content-Published-Via-Third-Party-Tools-Suffers-67-Fewer-Likes-New-Data.aspx
What not to do
Be repetitive Say the same thing but differentBe sporadicTalk about yourselfOne way communication
http://www.addletters.com/pictures/bart-simpson-generator/2571274.htm
Facebook Advertising
Create highly targeted ads
Inexpensive
FB page or website
Bad press – test
Awareness, growth, conversion, engagement
More: http://www.hallme.com/webinars/getting-started-with-facebook-ads-210.php
K.I.S.S.
What do people who like your page like?What are their needs?What are your top customers interested in?
Insights
Likes, Reach, ViralityPopular contentExport dataPage Insights Guide [PDF]Negative feedback
Photo credit: http://www.flickr.com/photos/paulottaviano/6838731049/
http://bas345.deviantart.com/art/Keep-Calm-It-s-Only-Facebook-210505457
Insights
Things you can measure
•Traffic data•Fan/follower data•Interaction data•Content performance•Social Media: Is Any of This Working?
Photo credit: http://www.flickr.com/photos/427/2110349532/
Measuring Social MediaMeasuring Social MediaMeasure It
Learn MoreTwitter: @Hall_Web
@amanda_pants
• Blog – http://www.hallme.com/blog/social-network-marketing/• Webinars – http://www.hallme.com/webinars
• 5/22 – Use Analytics to Drive More Business• 6/5 – Selecting a CMS That is Right for Your New Website
1-877-425-5932 (HALL-WEB)[email protected]/hallweb
Download our new eBook: http://bit.ly/hall-ebook