CC Ewen and Donabel on Flickr

Building Awareness through Social MediaBreakout Session

Adriana DelgadoStephen Murphey1/22/11

CC Laubarnes on Flickr

The democratization of information, transforming

people from content readers into publishers. It is

focused on conversations between authors,

people, and peers.~Brian Solis

Social Media

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Many of the tools are free but all have a cost-

your TIME. Choose your actions carefully, as

startup your time is your most important asset.

Costs

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If you don’t know where you’re going, any road

will take you there. First, you need to know what

you want to accomplish.

Goals

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Create content that fits your business, industry and style. Your job is to create content that engages your potential customers. It is not just a marketing channel.

Content

Stephenmurphey.com/socialexamples

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Video can be used to share ideas, images

can help promote events. Use podcasts to

create a talk show. People love to read, write

a blog to reach them.

Types of Content

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With all the distractions, standing out can be a real challenge. What ever you do, be authentic.

Strategy

Pick a focus and frequency. Once you start you

cannot stop, plan accordingly. Change your

content so it’s not stale. Reach out to others in

your space.

Strategy

CC Jstove on Flickr

CC Stuck in Customs on Flickr

Use a Creative Commons license to help spread your message. You choose the rights you retain and can also use Creative Commons material for your own purposes.

Strategy

Creativecommons.org

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Hundreds of tools and social networks exist.

Choose a few that fit your content, style

and demographic. Ignore the rest.

Tools

CC Joel Goodman on Flickr Stephenmurphey.com/facebook

500 million active users spend 700 billion minutes each month on the site. Facebook pages created by local businesses 1.5 million.

Facebook

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8% of adults on the internet use Twitter. 69% of

users who’ve provided a bio and 73% provided a

location. Only 20% have created more than 500

tweets.

Twitter

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2nd largest search engine, accounts for 25% of

Google searches. Videos can be optimized for SEO.

YouTube

CC superbamba on Flickr Wordpress.org

Over 12,000 plugins and 1,300 themes make it

easy to build a custom website. 17 million sites

including TechCrunch and New York Times.

WordPress

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Free email marketing. Up to 1,000 emails stored and 6,000 emails sent each month for free. Easily integrate with WordPress via plugins.

MailChimp

Mailchimp.com