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Social media for
REAL
PEOPLE
COMMON
OBJECTIONS“The only companies who should use social
media…
• provide humorous, entertaining, interactive,
news-worthy, interesting, and/or educational
content.
• have passionate “fans” outside of social
media like Coca-Cola, BMW, universities,
charities, sports teams, or the neighborhood
pizza joint.
• interact with you in a unique and personal
way.
CONTENTWhere to find
that matters
Other Blogs
Google Alerts
Tumblr
SHAREIf it doesn’t
it doesn’t matter
It’s
unpredictable…
Be interesting
(This isn’t it)
It’s not the
PLATFO
RMIt’s what you
DO
WITH IT
FANS?Who are my
Where
they are:• BNI
• Clients
• Worksh
ops
• Events
You can’t buy
love
TIMEFinding the
BLOGGING• Create a schedule you can stick to
• Pick your topics in advance
• Use an Editorial Calendar plugin
(Wordpress)
• Keep an idea notebook
EVERYTHING
ELSE
Should I automate
social
media?
Should I automate
social
media?
Should I automate
media?
Keep it human
Management
Tools
HELPHow can we
each other?
Be a wingman• Like it
• Share it
• Help promote it
HAVE FUN
WITH IT