Embed Size (px)
DESCRIPTION
This tool will show you which people you’re spending too much time on and which ones could use more of your attention. You see, in the land of marketing, there are three types of people: Believers: These people believe what you believe. They hear about your organization and instantly want to get involved. “Sign me up!” Agnostics: These people are interested but may need some persuasion. “Tell me more.” Atheists: These people simply don’t believe what you believe, and aren’t going to engage with you. “Thanks, but no thanks.”
Citation preview
Tool: Belief-O-Meter
HOW TO USE THIS TOOL:.......................................................................................................................
This tool will show you which people you’re spending too much time on and which ones could use more of your attention.You see, in the land of marketing, there are three types of people:
Believers: These people believe what you believe. They hear about your organization and instantly want to get involved. “Sign me up!”
Agnostics: These people are interested but may need some persuasion. “Tell me more.”
Atheists: These people simply don’t believe what you believe, and aren’t going to engage with you. “Thanks, but no thanks.”
In a given day, you’re likely in touch with lots of people. Some are believers, some are agnostics and some are atheists. You want to be spending most of your time with your believers. Why? Because they’re the ones who are going to most dramatically advance your mission. You want to be spending very little, if any, time with atheists. By figuring out who’s who, you can be strategic about where you spend your time.
Here’s what you do:
1. Think of the top 20-30 people you’re in touch with regarding your organization. Write their name in the first column.
2. Decide if each person is a believer, agnostic or atheist.
3. Stop spending time on your atheists and start spending more time on your believers!
NOTE: A common question we get is, “How much time do I spend with agnostics vs believers?” The answer is: Once you’ve found every single one of your believers and they are happily engaged in the work of your organization, you can move on to your agnostics. Put another way, focus on your believers as much as possible.
For more on Believers, Agnostics, and Atheists, watch this quick video.
Jane Doe
NAME BELIEVER AGNOSTIC ATHEIST
Belief-O-Meter
..............................................................................................................................................................................................
..............................................................................................................................................................................................
..............................................................................................................................................................................................
4
We hOpe yOu fOund This TOOlkiT useful!
Here are two other tools to help you market your mission:
pitchfalls: why bad pitches happen to good people
1, 2, 3 Marketing Tree
Thanks for making the world a better place,
The Claxon Team
.......................................................................................................................
www.claxonmarketing.com | [email protected] | 347.766.6485
