5 Tips on how to choose your local business domain name

5 Tips on how to choose your local business domain name

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Your local business domain name or website address is one of the key components in any SEO strategy.

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If you havent registered a domain name, here are a few tips to guide you in choosing one:

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1. Whatever domain name you choose, make sure it ends in .com.

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However if that is not possible you can also use .org and .net extensions.

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These three extensions are the best ones to use for the US online market.

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2. Avoid using hyphenated domain names.

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For example, just because you the domain name www.doctorsinnewyork.com is already taken, dont register a hyphenated version like www.doctors-innewyork or www.doctors-in-newyork.

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Hyphenated domains dont give the impression of being authority domain and have a low grade image in SEO.

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Instead try adding a prefix or suffix such as www.doctorsinnewyorkonline.com or www.emergencydoctorsinnewyork.com.

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Needless to say if you really want to hyphenate, use no more than 1-2 hyphens.

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3. Keep your domain names short and dont elongate them to longer than 3 or 4 words.

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For example if you run a hardware shop called Anthony Bradley and Sons Hardware & Electricals, you may want to use www.abradleyandsons.com or www.bradleyhardware.com.

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You definitely dont want to register www.anthonybradleyandsonshardwareandelectricals.com!

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4. Even if you operate as franchise or dealership for a major company, avoid using branded company names in your domain as this is illegal and you could get sued.

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If you want to use brand names in your domain always get written permission from the brand owners.

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5. Its wise to build a site using your keywords in the domain for additional SEO leverage.

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Lets say you run a pizza joint called Papa Pedros Pizza and your keywords pizza in nyc, it would make sense to register both www.papapedrospizza.com and www.pizzainnyc.com.

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In this way you can have multiple website rankings from one keyword using the two sites.

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Just imagine if you registered all your keywords as domains- you could easily own the first page of Google for those keywords with proper SEO!

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