1. 3 Steps to Increase Your Saleswith Social MediaFrank Klesitz Vyral Marketing

2. Our Goal TodayGive you a simple, cost-effective3 step social media marketing system you can implement thats proven to increase sales from your current customer or prospect database. 3. About FrankFrank Klesitz, PresidentUniversity of NebraskaVyral Marketing12 EmployeesTop 100 Entrepreneurs Under 30140 Clients Nationwidewww.getvyral.comDo This For You 4. The ProblemHow would yousell soap? 5. METS VS. HAVENT METSMETS HAVENT METSCurrent CustomersCold ListPast Clients Radio / Print / TV / SEOSphere of InfluenceGeographic FarmLeads Youre Working Do Not Know YouInvited Guest / Referral Outbound MarketingBuilt Around Trust Built Around OffersYour content!Others content! 6. My Story In-home fitness service in 2006 Fundraisers, charity events, referrals Spent $$$. Havent Mets. Institutional. Ignored Mets completely. Kept nodatabase. Fitness business began to fail in 2008. Introduced to marketing for direct sales 7. AUDIENCE QUESTION!RAISE YOUR HAND IFYOURE THINKING ABOUT BUYING FURNATURE SOON! 8. My 33 Touch Turning Point 9. 10 Benefits of a Healthy Database1. Stay in touch with warm leads, convert to hot!2. Gives you a reason to call customers3. Make it easier to remember and refer you4. Build trust with leads to convert more5. Compliments traditional media (Google Slap)6. Lessens grind of daily prospecting7. Trusted advisor invited guest, not pest8. Leverage yourself in your business9. Build an asset you can sell, provides for you10.Help more people with your expertise 10. The ACE Plan1. Add people to your database2. Create 2 educational messages a month3. Encourage referrals proactively *Plus 2-3 calls annually and a monthly mailer. 11. The Vyral Marketing Model 12. 1. Add people to your database Export your contacts from your cell or Outlook. Ask May I stay in touch? Get email and invite to social Keep a simple spreadsheet 13. Neglected Customer Script Hey this is _________. Just a quick message to sayI apologize for not staying in touch like I should havebeen. Im still in business, and if its alright, there are a lot of things you need to know when it comes to buying __________. Im starting to make 2videos a month that reveal some of the biggestsecrets of the industry to help you save money. Would you like me to keep you updated? Whats your best email? Ill never spam you. And do you happen to know anyone I should be working with?Ill give you a free _______ if they buy anything. 14. May I Stay in Touch? ScriptHey it was great speaking with you! Before I go, I have to tell you I make a few educational video tipsa month that answer the most important questions our customers ask so you save money. Id like tosend them to you free, whats your best emailaddress? Ill never spam you. And if you knowanyone we should be working with, I encourage you to forward the videos along. May I also call you from time to time to ask if you know anyone whoslooking to buy a ____? Ill give you a free _______ ifthey do. Thanks and have a great day! 15. 2. Create two messages a month Write down 2 customerquestions. Answer them in 1-2 min. (Audio/ Video / Article) Put it on your blog or website 16. Sample Industry Questions What happened in real estate this month? Is the stated MPG on the car really true? How do I know I need to replace my windows? How do I set up a simple personal budget? Whats your #1 insurance horror story? How can I think better outside of the box? Should my employees wear a uniform? When should I replace galvanized pipes? How can I maximize my radio marketing budget? How do processing fees work? 17. Answer Them In A Short Video 18. Put Them on Your Blog 19. Q&A Video Example #1 20. Q&A Video Example #2 21. Announce with anEmail 22. Post Video on Social Media Video on Facebook 23. POWERFUL BONUS TIP! Ask or incentivize your customers andreferral partners to post your videoson their Facebook pages, or email alink to your videos to all their contacts. Include them in your videos for interviews and charge them to off-set your marketing expenses! (WOW!) 24. 3. Encourage referrals proactively Include special offers onyour website (CTA) Call the people watchingyour videos 25. SAMPLE SPECIAL OFFERS Get Your 30 Day Free Trial Now FREE REPORT: 3 Ways to Make More Money Thinking of Selling? Get a Home Value Report Click here to Search All Homes for Sale Now > Request a FREE 30min Consultation Here 26. Open/Click Referral Script Hi! This is __________. I see you subscribe toour video updates here at our company. We sent out a video last week on (topic) and Im calling briefly for two reasons. One to ask for your feedback and see what questions we couldanswer for you in our upcoming videos and two would you happen to know anyone whomay be looking for buy a ________ sometime soon? Ill give you a free ________ if they buy. 27. REVIEW: The Vyral Marketing Model 28. Do It Yourself - ACTION PLAN eLance.com hire freelance contractors 9Designs.com get lots of design concepts Lynda.com training videos on software MailChimp.com email marketing service Blogger.com build your blog or website. GetVyral.com helpful examples to copy.Starts with exporting your database! 29. Hire Us to Do it FREE Consultation We build your blog. We write your articles. We edit your video. We send your email. We update your social. We track your progress We coach you to success.Drop off your card for a free consultation. 30. Contact InformationFrank Klesitzfrank@getvyral.com 402.515.5438