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O nce u p on a tim!..

The Task 24 (behaviour change) story as Pecha Kucha

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Dr Sea Rotmann, Operating Agent of the International Energy Agency's Demand Side Management Implementing Agreement Task 24 called Closing the Loop - Behaviour Change in DSM: From Theory to Practice tells her Task's story in Pecha Kucha format at the National Energy Research Institute conference in Wellington, March 20, 2014.

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Page 1: The Task 24 (behaviour change) story as Pecha Kucha

Once upon a tim!..

Page 2: The Task 24 (behaviour change) story as Pecha Kucha

Once upon a tim!.."ey were f#ends at fir$ sight

Page 3: The Task 24 (behaviour change) story as Pecha Kucha

Each day, for 3 days...

"ey cha%ed and laughed and learnt how much &ey had in common: &ey

were bo& ninjas and SCUBA 'vers and loved animals. "ey bo& worked

on behavi(r - one in &eory and one in practic!One had a degree in

animal behavi(r, ) o&er one in social an&ropology. "ey real*ed &ere

and &en &at &ey were ) perfect combination to collaborate on how to

turn behavi(ral &eory into practic!..

Page 4: The Task 24 (behaviour change) story as Pecha Kucha

Each day, for 3 days...

"ey cha%ed and laughed and learnt how much &ey had in common: &ey

were bo& ninjas and SCUBA 'vers and loved animals. "ey bo& worked

on behavi(r - one in &eory and one in practic!One had a degree in

animal behavi(r, ) o&er one in social an&ropology. "ey real*ed &ere

and &en &at &ey were ) perfect combination to collaborate on how to

turn behavi(ral &eory into practic!..

Page 5: The Task 24 (behaviour change) story as Pecha Kucha

So, one day...

Page 6: The Task 24 (behaviour change) story as Pecha Kucha

So, one day...

Page 7: The Task 24 (behaviour change) story as Pecha Kucha

Because of &at...5- Expert platform

1- Helicopter view of models,

frameworks, contexts, case

studies and evaluation

metrics

2- In depth

analysis in areas of

greatest need

3- Evaluation tool

for stakeholders

4- Country-

specific project ideas, action

plans and pilot projects

Page 8: The Task 24 (behaviour change) story as Pecha Kucha

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Some special features of Task XXIV

Text

Premise for Task XXIVVery quickly...

Page 9: The Task 24 (behaviour change) story as Pecha Kucha

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Target Audience of Task XXIV

Pics via: theinnovativeeducator.blogspot.com, dreamstime.com, agu.org, lifesupplemented.org, rassutassu.com, change.comminit.com

1. Interme'a#es

2. Policymakers

3. Researchers

4. Indu$ry

5. The Third Sector

Because of &at...

Page 10: The Task 24 (behaviour change) story as Pecha Kucha

6

Target Audience of Task XXIV

Pics via: theinnovativeeducator.blogspot.com, dreamstime.com, agu.org, lifesupplemented.org, rassutassu.com, change.comminit.com

1. Interme'a#es

2. Policymakers

3. Researchers

4. Indu$ry

5. The Third Sector

Because of &at...CHANGING THE BEHAVIOUR OF

THE BEHAVIOUR CHANGERS

Page 11: The Task 24 (behaviour change) story as Pecha Kucha

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Some special features of Task XXIV

Text

Premise for Task XXIVUntil, a-er a whil!..

Page 12: The Task 24 (behaviour change) story as Pecha Kucha

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Some special features of Task XXIV

Text

Premise for Task XXIVBut &en!

Page 13: The Task 24 (behaviour change) story as Pecha Kucha

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Some special features of Task XXIV

Text

Premise for Task XXIVBut &en!

Page 14: The Task 24 (behaviour change) story as Pecha Kucha

Subtasks of Task XXIVAnd so it went on...

wrong, but some of

George E.P. Box (1979)

Towards a multiple models approach

Page 15: The Task 24 (behaviour change) story as Pecha Kucha

Subtasks of Task XXIVUntil suddenly!

Page 16: The Task 24 (behaviour change) story as Pecha Kucha

Subtasks of Task XXIVUntil suddenly!

Page 17: The Task 24 (behaviour change) story as Pecha Kucha

Subtasks of Task XXIVEureka!

Page 18: The Task 24 (behaviour change) story as Pecha Kucha

Subtasks of Task XXIVEureka!

Page 19: The Task 24 (behaviour change) story as Pecha Kucha

Subtasks of Task XXIVBecause of &at...

Page 20: The Task 24 (behaviour change) story as Pecha Kucha

Subtasks of Task XXIVBecause of &at...IEA DSM – Task XXIV

Belgian Story

Brussels, September 7, 2012

Swiss Energy Strategy and research projects

concerning behavior change

Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy

Workshop IEA DSM Task 24, 15.10.2013

The New Zealand energy story

Sea Rotmann and Janet Stephenson

demand-side^

Norwegian Energy Story

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But more impo.antly

enayetkabir.blogspot.comgreenbookblog.com

Page 23: The Task 24 (behaviour change) story as Pecha Kucha

15

But more impo.antly

enayetkabir.blogspot.comgreenbookblog.com

Page 24: The Task 24 (behaviour change) story as Pecha Kucha

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Until finally...

Page 25: The Task 24 (behaviour change) story as Pecha Kucha

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And more and mor!..

Page 26: The Task 24 (behaviour change) story as Pecha Kucha

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And more and mor!..

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And mor!..Once upon a time... there was a great, big organisation that was delivering mail and parcels all over New Zealand, called New Zealand Post.

Every day...100s of courier drivers were driving thousands of km to deliver these parcels to grateful Kiwis.

But, one day...NZ Post realised that it was spending way too much money on fuel and that its drivers weren’t being as efficient and safe as they could be.

Because of that...they decided to start a fuel efficient driver training programme, in order to teach their contractors to drive more efficiently (and safely).

But then...they realised that a lot of the drivers didn’t like being told what to do!  

Because of that... they very cleverly used their most respected contractors to become trainers of the other drivers and made it all about being good business sense. 

So, finally... They took them on test drives and showed them that they could save between 5-40% of their fuel just by changing simple behaviours.

And, ever since then...there was an overall, ongoing reduction in fuel consumption of 5% among the drivers that have taken part in the programme. The end.

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And ever since &en...

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THE END...

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THE END...

Until we /t (r

Task extension...