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MONITORING OF SOCIAL NETWORKING SITES George Suciu, Victor Suciu, Bogdan Florin Albu, Sergiu Ionut Stefan and Simona Halunga Faculty of Electronics, Telecommunications and IT University POLITEHNICA of Bucharest Omar Abdulwahabe Mohamad, Rasha Talal Hameed and Cristina Butca Faculty of Automatic Control and Computers BEIA Consult International University POLITEHNICA of Bucharest 2015 14th RoEduNet International Conference - Networking in Education and Research (NER'2015) @GeorgeSuciuG #beyond2050

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MONITORING OF SOCIAL NETWORKINGSITES

• George Suciu, Victor Suciu, Bogdan Florin Albu, Sergiu Ionut Stefan andSimona Halunga

Faculty of Electronics, Telecommunications and ITUniversity POLITEHNICA of Bucharest

• Omar Abdulwahabe Mohamad, Rasha Talal Hameed and Cristina ButcaFaculty of Automatic Control and Computers

BEIA Consult InternationalUniversity POLITEHNICA of Bucharest

2015 14th RoEduNet International Conference - Networking in Educationand Research (NER'2015) @GeorgeSuciuG #beyond2050

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Content

Short BiographyIntroductionTrust and privacy in social networking sitesComparison of social networking sitesMonitoring social networkingConclusions and Discussions

G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050

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Short Biography (1)Graduated from the Faculty of Electronics,Telecommunications and Information Technology atthe University “Politehnica” of Bucharest (UPB),Romania (www.upb.ro)MBA in Informatics Project Management from theFaculty of Cybernetics, Statistics and EconomicInformatics of the Academy of Economic StudiesBucharest (www.ase.ro)Currently, Ph.D. Eng. Post-doc Researcher focusedon the field of big data, cloud communications, opensource, IPR and IoT/M2MSince 2008 IT&C Solutions Manager - R&DDepartment, being employed starting 1998 at BEIAConsult International, a research performing SME(www.beiaro.eu)

G. Suciu, et.al. (2015)G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050

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Short Biography (2)Projects – www.beiaro.eu / www.mobcomm.pub.ro

FP7 (2 on-going)REDICT : Regional Economic Development by ICT

eWALL : Electronic Wall for Active Long Living

NMSDMON : Network Management System Development and Monitoring

FAIR : Friendly Application for Interactive Receiver

Cloud Consulting : Cloud-based Automation of ERP and CRM software for Small Businesses

ACCELERATE: A Platform for the Acceleration of go-to market in the ICT industry

H2020 (1 on-going)SWITCH: Software Workbench for Interactive, Time Critical and Highly self-adaptive Cloud applications (ICT-9)Power2SMESpeech2Platform

National (more than 10 past projects, 5 on-going)MobiWay: Mobility Beyond Individualism: an Integrated Platform for Intelligent Transportation Systems of Tomorrow

EV-BAT: Redox battery with fast charging capacity as a main source of energy for electric autovehicles

CarbaDetect: Imuno-biosensors for fast detection of carbamic pesticide residues (carbaryl, carbendazim) in horticultural products

SARAT-IWSN : Scalable Radio Transceiver for Instrumental Wireless Sensor Networks

COMM-CENTER : Developing of a “cloud communication center" by integrating a call/contact center platform with unified communicationtechnology, CRM system, “text-to-speech” and “automatic speech recognition” solutions in different languages (including Romanian)

G. Suciu, et.al. (2015)G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050

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Introduction

The Internet growth has made the information more accessible than ever, so even asimple search with the search engines is able to locate web documents related to whatwe are looking for.

Social network sites allow users to create profile pages that contain personal informationabout the user. These sites allow other users to search a product, a service or evenanother user.

Social network sites allow users to create profile pages that contain personal informationabout the user. These sites allow other users to search a product, a service or evenanother user.

The purpose of these sites is to connect people who share similar interests, activitiesand backgrounds. Once the users have an account, they will have a list of users withwhom they can share information in the form of pictures, videos, applications andpersonal information.

G. Suciu, et.al. (2015)G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050

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TRUST AND PRIVACY IN SOCIAL NETWORKING SITES

Trust is defined in as “willingness of a party to be vulnerable to the actions of anotherparty based on the expectation that the other will perform a particular action importantto the trustor, irrespective of the ability to monitor or control that other party”.

Westin defines privacy as ‘‘the claim of individuals, groups, or institutions to determinefor themselves when, how and to what extent information about them is communicated toothers’’.

Popular press coverage of social networking s has emphasized potential privacy concerns,primarily concerning the safety of younger users.

Women are less likely to publish information that reveals methods of contacting them.Personality measures openness, extraversion, conscientiousness were found to positivelyaffect the willingness to disclose data, while neuroticism decreases the willingness todisclose personal information.

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COMPARISON OF SOCIAL NETWORKING SITES (1)

By following the newsfeed of different social media applications, the users can be updated on topstories and the latest news. However, choosing a social media platform for receiving news fast is anoverwhelming task.

A. Facebook

Facebook allows to set up a profile, and post updates, links, conversations, events, photos, videos,petitions, or even collect donations online.

One common misconception about Facebook is that users cannot customize it but this is not true.

B. Twitter

Twitter is considered the best site for receiving fast news.

Users can send out a stream of short messages called tweets, for instance, updates about what usersare doing, or links to resources of interest. People can choose to follow tweets, and if theyparticularly like one they can retweet it, potentially exponentially increasing the audience.

Twitter is particularly good for connecting with like-minded organizations and the media, askingquestions, and providing very frequent updates.

G. Suciu, et.al. (2015)G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050

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C. LinkedIn

LinkedIn is a site that falls somewhere between social networking for the general publicand the niche social networking sites like Facebook and Twitter.

LinkedIn is targeted at professionals interested in professional networking, it’s ofparticular interest to groups who are looking for jobs or whose mission is to supportpeople in their jobs.

D. MySpace

MySpace was conceived to be a social networking site similar to Facebook. Facebookand MySpace were close in terms of number of users.

In the last several years, Facebook has seen a huge growth in popularity, leavingMySpace behind. MySpace members are more likely to extend online relationshipsbeyond the bounds of the site.

COMPARISON OF SOCIAL NETWORKING SITES (2)

G. Suciu, et.al. (2015)G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050

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E. Instagram

Instagram offers a highly visual way to keep in touch with whatever is happening aroundthe world. It allows to experience moments in friend’s lives through pictures as theyhappen.

F. Comparison of Social Networking Sites

Facebook is a multi-purpose social networking platform which allows users to chat, postphotos and notes, and play games.

LinkedIn is more business-oriented, and mainly for professional networking.

Twitter is built around the position of short 140 character messages, or “tweets”.

MySpace is similar to Facebook, but the profiles are closer to the real identities of theusers.

Instagram is an online photo-sharing and social networking service that enables itsusers to take pictures, and share them on a variety of social networking services .

COMPARISON OF SOCIAL NETWORKING SITES (3)

G. Suciu, et.al. (2015)G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050

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Netvibes allows the monitoring and management of all internal systems and datasources, and the social Web, aggregating all data in on one dashboard solution, usingExalead search based applications as presented in Fig. 1.

Monitoring social networking (1)

G. Suciu, et.al. (2015)G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050

Fig. 1. Netvibes Dashboard

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An innovative feature of Netvibes is the Potion app, which allows to program automaticactions between anything on a personalized dashboard, as presented in Fig. 2. With this,users can program different actions between several social network accounts or evenbetween a social network account and something like their phone or e-mail account.

Monitoring social networking (2)

G. Suciu, et.al. (2015)G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050

Fig. 2. Potion App

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Another app that can be added to the dashboard is the Reading app (Fig. 3) on whichthe user can add all favourite websites and bring them to the dashboard by using RSSfeeds. Consequently, a user can see the latest feeds from different social networks.

Monitoring social networking (3)

G. Suciu, et.al. (2015)G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050

Fig. 3. Readind App

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Conclusions

The paper presented trust and privacy for social networking sites, as well as theadvantages and drawbacks of major social networks.

The main disadvantage of social networks is that there are many different sites and theirfeeds are difficult to manage and monitor.

Netvibes can be used as a personalized dashboard for collecting and aggregating data fromdifferent social networking, thus allowing and easy monitoring and management ofrelevant information.

Future work will include expansion of the solution to allow the monitoring of platformssuch as Internet of Things, thus becoming a more important tool for managing daily tasks.

G. Suciu, et.al. (2015)G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050

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University “POLITEHNICA“ of BucharestFaculty of Electronics, Telecommunications & Information Technology

Any questions [email protected]

The work has been funded by the Sectoral Operational Programme Human Resources Development 2007-2013 of the Ministry ofEuropean Funds through the Financial Agreement POSDRU/159/1.5/S/134398.

G. Suciu, et.al. (2015)G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050

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References (1)E. Turban, D. King, J. K. Lee, T. P. Liang, and D. C. Turban, ”Electronic commerce: A managerial andsocial networks perspective,” Springer, 2015.

D. Liben-Nowell and J. Kleinberg, "The link prediction problem for social networks," in Proceedings ofthe 2th intern. Conference on information and Knowledge Management. ACM, 2003.

U. Brandes, J. Pfeffer and I. Mergel, “Studying Social Networks: A Guide to Empirical Research,” 2012.

R. Mayer, J. Davis and F. Schoorman, “An Integrative Model of Organizational Trust”, The Academy ofManagement Review, Vol. 20, No. 3 (Jul., 1995), pp. 709-734.

A. Westin, “Privacy and Freedom”, June 1967.

F. Schoeman, “Privacy: Philosophical Dimensions”, American Philosophical Quarterly 21 (3):199 – 213.

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G. Suciu, et.al. (2015)G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050

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G. Suciu, et.al. (2015) @GeorgeSuciuG #beyond2050