What can teach us about

@martinjc PyDiff - December 15th 2015

Untappd API available

‘local’ endpoint returns all beer checkins within set radius of given point

if they’re associated with a venue

Dr Luca Rossi Aston University

@blextar

Dr Gareth Tyson Queen Mary University, London

@Gareth_Tyson

Dr Matthew J Williams Birmingham University

@voxmjw

… live coding …

data collection

monitoring 40 cities

34 USA, 6 EU

from 13th August 2015 onwards

As of 12th December 2015:

5,770,121 checkins

made by 365,788 users

drinking 137,868 different beers

at 322,615 different venues

Checkins1. Chicago 2. New York 3. Philadelphia 4. Washington DC 5. Denver 6. Portland 7. Boston 8. San Diego 9. Seattle 10. London

1. New York 2. Chicago 3. Denver 4. Philadelphia 5. London 6. Washington DC 7. Seattle 8. Portland 9. San Diego 10. San Francisco

Unique Beers

… so where are the users with a high diversity in

beers?

… who drinks the beers with the highest ABV?

… what is the most popular beer in the

world*?

*if the world is restricted to Untappd users within 40 cities in the US and Europe…

1 (21605): Boston Beer Company (Samuel Adams) - Samuel Adams OctoberFest (5.30%) - United States (MA) 2 (19899): Lagunitas Brewing Company - IPA (6.20%) - United States (CA) 3 (19066): Guinness - Guinness Draught (4.30%) - Ireland (Ireland) 4 (17601): Goose Island Beer Co. - Goose IPA (5.90%) - United States (IL) 5 (15945): Anheuser-Busch - Bud Light (4.20%) - United States (MO) 6 (14795): Miller Brewing Company - Miller Lite (4.17%) - United States (WI) 7 (13527): Ballast Point Brewing & Spirits - Sculpin IPA (7.00%) - United States (CA) 8 (12724): Bell's Brewery, Inc. - Two Hearted Ale (7.00%) - United States (MI) 9 (12304): Ballast Point Brewing & Spirits - Grapefruit Sculpin (7.00%) - United States (CA) 10 (11772): Coors Brewing Company - Coors Light (4.20%) - United States (CO)

… what is the most popular beer in europe*?

*if Europe is restricted to Untappd users within 6 cities…

1 (7026): Heineken - Heineken (5.00%) - Netherlands (Zuid Holland) 2 (5804): Guinness - Guinness Draught (4.30%) - Ireland (Ireland) 3 (2610): BrewDog - Punk IPA (5.60%) - Scotland (Aberdeenshire, AB41 8BX) 4 (2061): Meantime Brewing Company - London Pale Ale (4.30%) - England (Greater London, SE10 0AR) 5 (1944): Fuller, Smith & Turner - London Pride (4.10%) - England () 6 (1731): Brasserie d'Achouffe - La Chouffe (8.00%) - Belgium () 7 (1644): Amstel Brouwerij - Amstel (5.00%) - Netherlands (Zuid Holland) 8 (1628): Grupo Damm - Estrella Damm (5.40%) - Spain (Cataluña) 9 (1559): Koninklijke Grolsch - Premium Pilsner / Premium Lager (5.00%) - Netherlands (Overijssel) 10 (1536): Carlsberg Group - Carlsberg (5.00%) - Denmark ()

… where does the beer come from?

Los Angeles

1275: Ballast Point Brewing & Spirits - Sculpin IPA (7.00%) - United States (CA) 1231: Angel City Brewery - Angel City IPA (6.10%) - United States (CA) 1188: Golden Road Brewing - Point The Way IPA (5.90%) - United States (CA) 1084: Russian River Brewing Company - Pliny the Elder (8.00%) - United States (CA) 966: Lagunitas Brewing Company - IPA (6.20%) - United States (CA)

Baltimore

2247: Heavy Seas Beer - Loose Cannon (7.25%) - United States (MD) 1973: Pabst Brewing Company - National Bohemian (4.60%) - United States (IL) 1428: Boston Beer Company (Samuel Adams) - Samuel Adams OctoberFest (5.30%) - United States (MA) 995: Union Craft Brewing - Duckpin Pale Ale (5.50%) - United States (MD) 985: The Brewer's Art - Resurrection (7.00%) - United States (MD)

Detroit

2011: Bell's Brewery, Inc. - Two Hearted Ale (7.00%) - United States (MI) 1816: Griffin Claw Brewing Company - Norm's Raggedy Ass IPA (7.20%) - United States (MI) 971: Boston Beer Company (Samuel Adams) - Samuel Adams OctoberFest (5.30%) - United States (MA) 908: Griffin Claw Brewing Company - Screamin' Pumpkin (5.00%) - United States (MI) 897: Perrin Brewing Company - Blackberry IPA (6.00%) - United States (MI)

Copenhagen

746: Carlsberg Group - Tuborg Classic (4.60%) - Denmark () 640: Carlsberg Group - Carlsberg (5.00%) - Denmark () 441: Carlsberg Group - Tuborg Julebryg (5.60%) - Denmark () 432: Carlsberg Group - Brewmasters Collection India Pale Ale (5.20%) - Denmark () 398: Carlsberg Group - Tuborg Grøn (4.60%) - Denmark ()

… and when do people drink it?

… what styles do people drink?

… are the more popular beers rated highly?

… are there other differences between the

US and the EU?

Untappd• Untappd is fairly popular

• Particularly large US cities

• (Chicago, New York)

• Popularity in EU variable

• (London high, Paris low)

Beer Diversity• High numbers of beers in city != high user diversity

• Diversity = abundance + variety

• Spikes + uneveness = low diversity

• London: high beers, low user diversity

• San Jose: lower beers: high user diversity

Beer Strength

• London & Dublin - lower beer strength than elsewhere

• California higher

Popularity

• Global popularity = big brands & breweries

• Local popularity = smaller local breweries

Time

• Beer is mainly drunk in the evenings

• Except at the weekend!

• Or in London!

• Beer is not more popular on the weekend in Paris

Styles

• Globally: ales win, then lagers

• Locally: variable

• Often ‘local’ ales are more popular

Ratings

• Beers with more checkins tend to have a higher rating

• US are more generous than EU with ratings

• or is US beer better? (:-O)

What next?• Social Network analysis

• homophily

• beer spread (epidemic?)

• network growth

• Binge drinking

• Beer festivals/event detection

bardiff.martinjc.com