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Giles Yeo [email protected] @GilesYeo Communicating Your Science: Lessons from the Front Line

Giles Yeo: Communicating Your Science: Lessons from the Front Line

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Page 1: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Giles [email protected]

@GilesYeo

Communicating Your Science: Lessons from the Front Line

Page 2: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Who am I and what do I do?

I am a geneticist that studies obesity

Page 3: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Getting lunch – it’s a jungle out there

Primal directives of life:

1. Find and eat food2. Avoid becoming food3. Reproduce4. Repeat

Page 4: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Seven deadly sins

Page 5: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Scully, Nature, 508(7496):S50-1, 2014

Page 6: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Energy balance

EnergyIntake

EnergyExpenditure

Food IntakeBasal MetabolismPhysical Activity

Adaptive Thermogenesis

Page 7: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Twin studies

Heritability of BODY WEIGHT = Heritability of HEIGHT

Page 8: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Locke et al, Nature 2015

Page 9: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Your genes are like a hand of poker

You can’t do anything about the cards you haveBut you can choose how to play them

Page 10: Giles Yeo: Communicating Your Science: Lessons from the Front Line

We become fat because we eat more than we burn, but why we eat more is complex

Obese people find it hard to lose weight NOT because they are BAD, but because of their biology

Trying to understand the genetics between obese and lean people is NOT giving obese folk an excuse

My message

Page 11: Giles Yeo: Communicating Your Science: Lessons from the Front Line

King Canute

Page 12: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Message

Audience

Medium

Page 13: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Message

Why?

How?

What?

Page 14: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Why?

How?

What?

Why are you doing what you are doing?What is the question?

How have you chosen to answer the question?

What have you found out?What does this mean?

IntroductionAims and objectives

ApproachMaterials and methods

ResultsDiscussion

The foundation of scientific communication

Page 15: Giles Yeo: Communicating Your Science: Lessons from the Front Line

AA Deprivation and FTO Protein Levels

eIF2a

FTO

H3

N46

-AA (Hrs)0 2 4 8

HEK 293

-AA (Hrs)0 2 4 8

MEFs (wt)

-AA (Hrs)0 2 4 8 16 24 +AA

Mouse Human

Why

How

What

Genetic variation – FTO – Obesity; Fasting reduces FTO expression. Why? Nutrients? Glucose? Amino acids?

Use 3 cell-lines; Amino acid starved; FTO measured by Western blot.

Amino acid starvation reduces FTO protein levels in 3 different cell-lines.

In order to determine…

We used/did/performed/measured…

We found that…This means…..

Page 16: Giles Yeo: Communicating Your Science: Lessons from the Front Line

is a completely scalable concept

Why?

How?

What?

Individual experiments Projects Programmes Careers

Page 17: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Audience

Academic Specialist

Academic Non-specialist

Educated lay

Students

Young students

General public

Difficulty

Page 18: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Simplify ≠ Wrong

The cab-driver/David Cameron test

Page 19: Giles Yeo: Communicating Your Science: Lessons from the Front Line

AA Deprivation and FTO Protein Levels

eIF2a

FTO

H3

N46

-AA (Hrs)0 2 4 8

HEK 293

-AA (Hrs)0 2 4 8

MEFs (wt)

-AA (Hrs)0 2 4 8 16 24 +AA

Mouse Human

Why

How

What

Genetic variation – FTO – Obesity; Fasting reduces FTO expression. Why? Nutrients? Glucose? Amino acids?

Use 3 cell-lines; Amino acid starved; FTO measured by Western blot.

Amino acid starvation reduces FTO protein levels in 3 different cell-lines.

Audience

Academic Specialist

Academic Non-specialist

Educated lay

Students

Young students

General public

Page 20: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Medium

Speaking

Writing

Social media

Radio

TV

Audience Reach

Page 21: Giles Yeo: Communicating Your Science: Lessons from the Front Line
Page 22: Giles Yeo: Communicating Your Science: Lessons from the Front Line
Page 23: Giles Yeo: Communicating Your Science: Lessons from the Front Line
Page 24: Giles Yeo: Communicating Your Science: Lessons from the Front Line
Page 25: Giles Yeo: Communicating Your Science: Lessons from the Front Line

et al

Social media….a useful tool or a curse?

Page 26: Giles Yeo: Communicating Your Science: Lessons from the Front Line

Giles [email protected]

@GilesYeo

Questions?Why?

How?

What?